Doubleclick creatives Most of the times doubleclick ad creatives are without click_url placeholder, example:  In such case in the end of the JS tag you need to click={click_url} , example: Also, it's very important to remove $ before the GDPR macros, as they break them witch causes any tracking to break as well (Also {GDPR_CONSENT_755} macro has to be changed to { GDPR_CONSENT} ). After these changed always validate if the redirections happens correctly: Get Redirect path extension for your browser. Launch a test campaign with the updated tag on https://display.eskimi-creatives.com/ (Eskimi Standar exchange, only for Display And IBV). Catch the ad live and click on it. After the redirections open the Redirect Path extension and check the redirection path: If it goes through Eskimi server, it's working as expected. Double check the tests campaigns report to see if the clicks are really being collected.