# Google Web Designer (GWD) banner creation

There are a few requirements that have to be met when you are creating a banner using Google Web Designer (GWD). This article will help you to understand those requirements and will allow easy deployment of your created banners.

Requirements:

<div id="bkmrk-1.-the-target-window">1. The target window for the click-through URL must be set to **"blank"** so the click-through will open in a new window. Do not leave the target statement undeclared. Declare this as if you are doing the click-through HTML tags. <span class="wysiwyg-underline">**Most importantly the banner should be clickable!**</span></div><div id="bkmrk-%C2%A02.-if-you-are-defin"> 2. If you are defining the click use the **window.open()** function, if you are making the click as a JavaScript solution. </div>3\. All creatives made with GWD should contain our click URL macro. So the banners landing page should be set as **{CLICK\_URL}. This is very important, as we take the banners landing page based on the campaign.**

4\. When publishing the creative from GWD, two settings have to be changed:

<div id="bkmrk-%C2%A0--uncheck%3A%C2%A0in-line-"> - Uncheck**:** **In-line local files** and</div><div id="bkmrk-%C2%A0--check%3A%C2%A0minify"> - Check**:** **Minify**</div><div id="bkmrk-%C2%A0"> </div><div id="bkmrk-the-main-creative-fi"><div>The main creative file ( index.html ) should contain no more than 10,000 symbols. This is because part of the exchanges only supports this limit of symbols in bid response.</div></div><div id="bkmrk-%C2%A0-0"> </div><div id="bkmrk-see-the-screenshot-b">See the screenshot below to see how your publishing settings screen should look like. </div>[![image-1610544040937.png](https://manual.eskimi.com/uploads/images/gallery/2021-01/scaled-1680-/image-1610544040937.png)](https://manual.eskimi.com/uploads/images/gallery/2021-01/image-1610544040937.png)

<div id="bkmrk-after-publishing-you">After publishing you should get a ZIP file.</div><div id="bkmrk-%C2%A0-1"> </div><div id="bkmrk-5.-consider-this-as-"><div>5. Consider this as a TIP: when making animated elements, it is best practice to turn the whole animated creative to a .GIF image file, this is to reduce the creative size and reduce the loading time. </div><div> </div></div>