# Accounts management

# Guidelines for creating a strong password

### Guidelines for creating a strong password

To ensure the security of your account, follow these best practices when creating a password:

#### 1. Length

- Your password must be at least 8 characters long.
- Longer passwords (12+ characters) are even more secure.

#### 2. Complexity

A strong password should include a mix of the following:

- Uppercase letters (A-Z)
- Lowercase letters (a-z)
- Numbers (0-9)
- Special characters (e.g., !, @, #, $, %, ^, &amp;, \*)

#### 3. Uncompromised Password

- Avoid using passwords that have been previously exposed in data breaches.
- Use a unique password for each account to prevent security risks.
- You can check if a password has been compromised using publicly available services.

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### Examples of Strong Passwords

Good Examples:

- P@ssw0rd!23
- G#t3kS!9z@l
- Zy8$Tp&amp;vL3

Weak Examples (Avoid These):

- Password123 (Too common and predictable)
- JohnDoe2024 (Contains personal information)
- abcdefg1 (Lacks complexity)

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### Additional Security Tips

- Do not reuse passwords across multiple accounts.
- Use a password manager to generate and store complex passwords securely.

By following these guidelines, you can significantly improve the security of your account and protect your personal data.

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### If you forgot your password 

If you forgot your password to your Eskimi DSP account, you can recover it using Forgot password? option in the login page.

# Important user management changes: separation of user and advertiser accounts in Eskimi DSP

<span style="color: rgb(0, 0, 0);">We’re making an important update to the way accounts work in Eskimi DSP. Previously, a single account could serve both as a User and as an Advertiser. Moving forward, we are separating these roles to improve clarity, control, and security within the platform.</span>

### <span style="color: rgb(0, 0, 0);">What’s Changing?</span>

<span style="color: rgb(0, 0, 0);">Until now, one account could perform user-related tasks (like accessing dashboards, managing campaign settings, and viewing reports) while also acting as an advertiser (owning campaigns, budgets, and creatives).</span>

<span style="color: rgb(0, 0, 0);">From now on:</span>

- <span style="color: rgb(0, 0, 0);">**User accounts** will be used to log into the platform, manage permissions, and perform administrative tasks.</span>
- <span style="color: rgb(0, 0, 0);">**Advertiser accounts** will represent brands or clients running ad campaigns and will be fully separate entities from user accounts.</span>

### <span style="color: rgb(0, 0, 0);">Benefits of This Change</span>

- <span style="color: rgb(0, 0, 0);">**Improved role clarity**: You’ll clearly see whether you're acting as a user or managing an advertiser.</span>
- <span style="color: rgb(0, 0, 0);">**Enhanced permissions**: Roles and access are now standardized, reducing the risk of accidental changes.</span>
- <span style="color: rgb(0, 0, 0);">**Scalability**: This structure supports larger teams and agencies with multiple advertisers and user roles.</span>
- <span style="color: rgb(0, 0, 0);">**Improved security**: Clear separation of users and advertisers avoids shared credentials.</span>

### <span style="color: rgb(0, 0, 0);">How This Affects You</span>

<span style="color: rgb(0, 0, 0);">Previously, our platform allowed a single email address to be used for both **user** and **advertiser** accounts, differentiated only by login names.</span>

<span style="color: rgb(0, 0, 0);">What’s changing:</span>

- <span style="color: rgb(0, 0, 0);">Going forward, **each email address will be tied to only one user account**.</span>
- <span style="color: rgb(0, 0, 0);">All existing accounts that currently own campaigns, budgets, or creatives will be **migrated to advertiser accounts**.</span>
- <span style="color: rgb(0, 0, 0);">Your existing user account (based on your email) will remain and will be granted access to the relevant advertiser accounts.</span>

### <span style="color: rgb(0, 0, 0);">What You Need to Do</span>

<span style="color: rgb(0, 0, 0);">To maintain access and invite collaborators after the migration:</span>

#### <span style="color: rgb(0, 0, 0);">1. Use your user account to log in</span>

- <span style="color: rgb(0, 0, 0);">After the migration, you’ll log in using your **email address only** (not separate login names).</span>
- <span style="color: rgb(0, 0, 0);">You will see all advertiser accounts you have access to.</span>

#### <span style="color: rgb(0, 0, 0);">2. Create user accounts for clients or teammates</span>

- <span style="color: rgb(0, 0, 0);">**Advertisers are no longer users**. If you had clients or team members logging in as advertiser accounts before, you will need to:</span>
    
    
    - <span style="color: rgb(0, 0, 0);">Invite them as **new users** using their email addresses.</span>
    - <span style="color: rgb(0, 0, 0);">Assign them roles and give them access to specific advertiser accounts.</span>

<span style="color: rgb(0, 0, 0);">Learn how to add users → [https://manual.eskimi.com/books/accounts-management/page/wip-manage-users-in-eskimi-dsp-public.](https://manual.eskimi.com/books/accounts-management/page/manage-users-in-eskimi-dsp)</span>

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### <span style="color: rgb(0, 0, 0);">Example</span>

<span style="color: rgb(0, 0, 0);">Before:</span>

- <span style="color: rgb(0, 0, 0);">You used <span style="text-decoration: underline;">john@example.com</span> as both a user and an advertiser, with different login names.</span>

<span style="color: rgb(0, 0, 0);">After:</span>

- <span style="color: rgb(0, 0, 0);"><span style="text-decoration: underline;">john@example.com</span> will be a user account only.</span>
- <span style="color: rgb(0, 0, 0);">A new advertiser account will be created for each entity that owns campaigns.</span>
- <span style="color: rgb(0, 0, 0);">You’ll manage all advertiser accounts from your single user profile.</span>

### <span style="color: rgb(0, 0, 0);">Migration Plan</span>

<span style="color: rgb(0, 0, 0);">We’re automatically migrating existing accounts. Here’s what you can expect:</span>

- <span style="color: rgb(0, 0, 0);">Your current user account will remain intact.</span>
- <span style="color: rgb(0, 0, 0);">Advertiser data (campaigns, reports, creatives) will be preserved under a new advertiser entity.</span>
- <span style="color: rgb(0, 0, 0);">Your user account will be granted access to the relevant advertiser accounts.</span>

### <span style="color: rgb(0, 0, 0);">FAQs</span>

**<span style="color: rgb(0, 0, 0);">Q: </span>**<span style="color: rgb(0, 0, 0);">What should I do if I can't log in using my username?</span>**<span style="color: rgb(0, 0, 0);">  
A: </span>**<span style="color: rgb(0, 0, 0);">Use your email address to log in instead. If you still encounter an issue, we recommend resetting your password. Once your email and password are are in tact, you will be able to access the Eskimi DSP without any issues. When setting a new password, ensure it meets the updated password strength requirements: [https://manual.eskimi.com/books/accounts-management/page/guidelines-for-creating-a-strong-password.](https://manual.eskimi.com/books/accounts-management/page/guidelines-for-creating-a-strong-password)</span>

<span style="color: rgb(0, 0, 0);">**Q:** Will I lose access to my campaigns or reports?</span>  
<span style="color: rgb(0, 0, 0);">**A:** No. All your data stays the same—just under a new, cleaner structure.</span>

<span style="color: rgb(0, 0, 0);">**Q:** Can I have access to multiple advertiser accounts as a single user?</span>  
<span style="color: rgb(0, 0, 0);">**A:** Yes! Your user account can be linked to as many advertisers as needed, depending on your permissions.</span>

<span style="color: rgb(0, 0, 0);">**Q:** What happened to my advertiser login?</span>  
<span style="color: rgb(0, 0, 0);">**A:** It has been converted to an advertiser account and is no longer used to log in. Your user account now controls access.</span>

<span style="color: rgb(0, 0, 0);">**Q:** Do I need to re-create all my advertisers?</span>  
<span style="color: rgb(0, 0, 0);">**A:** No, we’ve migrated them for you. All data (campaigns, reports, creatives) is preserved.</span>

<span style="color: rgb(0, 0, 0);">**Q:** Can I still manage multiple advertisers?</span>  
<span style="color: rgb(0, 0, 0);">**A:** Yes — your user account can be linked to any number of advertiser accounts.</span>

<span style="color: rgb(0, 0, 0);">**Q:** My client used to log in directly — what now?</span>  
<span style="color: rgb(0, 0, 0);">**A:** You’ll need to create a new user account for your client using their email and give them access.</span>

# Manage users in Eskimi DSP

<span style="color: rgb(0, 0, 0);">User management is a critical component of maintaining secure, organized, and efficient campaign operations. With multiple team members potentially accessing the platform for campaign setup, optimization, and reporting, clearly defined user roles and management protocols ensure accountability and proper access control.</span>

<span style="color: rgb(0, 0, 0);">This article outlines the standard user roles within an Eskimi DSP and details the core administrative actions: adding, editing, suspending, and deleting users.</span>

### <span style="color: rgb(0, 0, 0);">User roles in a DSP</span>

<span style="color: rgb(0, 0, 0);">To accommodate different responsibilities within an advertising team or agency, the Eskimi DSP supports the following user roles:</span>

#### <span style="color: rgb(0, 0, 0);">1. Admin</span>

- <span style="color: rgb(0, 0, 0);">**Permissions**: Full access to all DSP functionalities, including campaign management, billing, audience creation, reporting, and user administration.</span>
- <span style="color: rgb(0, 0, 0);">**Responsibilities**: Admins oversee and manage users, and ensure the DSP is configured properly for the organization’s needs.</span>
- <span style="color: rgb(0, 0, 0);">**Use case**: Best for team leads, media managers, or account owners who require unrestricted control.</span>

#### <span style="color: rgb(0, 0, 0);">2. Standard</span>

- <span style="color: rgb(0, 0, 0);">**Permissions**: Access to most campaign-related features such as media planning, campaign creation, optimization, and performance analysis. Cannot manage users or adjust billing settings.</span>
- <span style="color: rgb(0, 0, 0);">**Responsibilities**: Execute daily advertising operations, analyze performance, and optimize campaigns.</span>
- <span style="color: rgb(0, 0, 0);">**Use case**: Ideal for media buyers, campaign managers, and performance marketers.</span>

#### <span style="color: rgb(0, 0, 0);">3. Read-only</span>

- <span style="color: rgb(0, 0, 0);">**Permissions**: View-only access to campaign reports. Cannot create, edit, or launch campaigns.</span>
- <span style="color: rgb(0, 0, 0);">**Responsibilities**: Monitor campaign performance or review historical data without making changes.</span>
- <span style="color: rgb(0, 0, 0);">**Use case**: Suitable for clients, finance teams, or compliance officers who need visibility without operational access.</span>

### <span style="color: rgb(0, 0, 0);">User management actions</span>

#### <span style="color: rgb(0, 0, 0);">1. Add a user</span>

<span style="color: rgb(0, 0, 0);">Admins can add users to the account to support collaborative campaign efforts:</span>

- <span style="color: rgb(0, 0, 0);">Go to the **User management** section within Settings.</span>
- <span style="color: rgb(0, 0, 0);">Click **Invite new users**.</span>
- <span style="color: rgb(0, 0, 0);">Enter user details (name, email address) and select the appropriate role.</span>
- <span style="color: rgb(0, 0, 0);">Assign account or advertiser-level permissions if applicable.</span>
- <span style="color: rgb(0, 0, 0);">**Send invite** to activate the user account.</span>

<p class="callout info"><span style="color: rgb(0, 0, 0);">User verification link is valid for 5 days. If link expires you will need to resend the invitation.</span></p>

#### <span style="color: rgb(0, 0, 0);">2. Edit a user</span>

<span style="color: rgb(0, 0, 0);">User permissions and details can be updated at any time:</span>

- <span style="color: rgb(0, 0, 0);">Locate the user in the list.</span>
- <span style="color: rgb(0, 0, 0);">Click **Edit** in the contextual actions (3 dots).</span>
- <span style="color: rgb(0, 0, 0);">Change role, update name info, or modify access to specific advertisers.</span>
- <span style="color: rgb(0, 0, 0);">Save the changes for them to take effect immediately.</span>

#### <span style="color: rgb(0, 0, 0);">3. Suspend a user</span>

<span style="color: rgb(0, 0, 0);">To temporarily disable access without deleting the user profile:</span>

- <span style="color: rgb(0, 0, 0);">Locate the user in the list.</span>
- <span style="color: rgb(0, 0, 0);">Click **Suspend** in the contextual actions (3 dots).</span>
- <span style="color: rgb(0, 0, 0);">The user will be unable to log in or make changes, but their data and history remain intact.</span>
- <span style="color: rgb(0, 0, 0);">Ideal for handling temporary leaves or inactive accounts.</span>

#### <span style="color: rgb(0, 0, 0);">4. Delete user</span>

<span style="color: rgb(0, 0, 0);">Permanently remove a user who no longer needs access:</span>

- <span style="color: rgb(0, 0, 0);">Locate the user in the list.</span>
- <span style="color: rgb(0, 0, 0);">Click **Delete** in the contextual actions (3 dots).</span>
- <span style="color: rgb(0, 0, 0);">Confirm deletion. This action cannot be undone and will remove all login access.</span>

### <span style="color: rgb(0, 0, 0);">Best practices for DSP user management</span>

- <span style="color: rgb(0, 0, 0);">**Limit Admin roles**: Only assign Admin status to those who require full access to prevent unauthorized changes.</span>
- <span style="color: rgb(0, 0, 0);">**Use Read-only for oversight**: Provide clients or external stakeholders with Read-Only access for transparency without risk.</span>
- <span style="color: rgb(0, 0, 0);">**Audit regularly**: Periodically review user access to ensure roles align with current responsibilities.</span>
- <span style="color: rgb(0, 0, 0);">**Suspend before deleting**: When in doubt, suspend rather than delete a user to retain history and access logs.</span>

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<span style="color: rgb(0, 0, 0);">By managing users effectively, Eskimi DSP account owners can ensure campaign integrity, maintain data security, and support seamless team collaboration.</span>