Advertising Policies - Ad Exchanges

The Table displays Ad Exchange Policies regarding grey area business. For example; Alcohol, Betting, Tobacco and others. However, before checking Ad Exchange Policies, it is mandatory to first check Country Laws. 

 Though not Every Ad Exchange specifically provides/shared details of the advertising policy of the grey area products, the Privacy Policy link to the Ad Exchange is shared and an idea can be found from there. If not mentioned at all, refer to the Country Laws. Please note that the Country Laws will always the first priority. 

 *** If the Country doesn't allow advertising of these products, Ad Exchange laws will follow the Country Laws and it is not possible to do any workarounds . When in doubt, consult legal team. 

 

 

 

 

 

 

   

 

 Alcohol advertising 

 

 

 

 

 

 

 

 

 

 Betting advertising 

 

 

 

 

 

 

 

 

 

 Tobacco advertising 

 

 

 

 

 

 

 

 

 

 Pharmacy advertising 

 

 

 

 

 

 

 

 

 

 Weed advertising 

 

 

 

 

 

 

 

 

 

 Political advertising 

 

 

 More information 

 

 

 

 

 

 

 

 

 

 

 

 Ad Colony (BS) 

 

 

 Yes 

 

 

 Yes 

 

 

 Yes 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 https://www.adcolony.com/privacy-policy/ 

 

 

 

 

 AdForm (BS) 

 

 

 Yes. Adform’s prior written consent has to be obtained. 

 

 

 Yes. Adform’s prior written consent has to be obtained. 

 

 

 No 

 

 

 Yes. Adform’s prior written consent has to be obtained. 

 

 

 No 

 

 

 N/A 

 

 

 https://site.adform.com/policies/policies-and-guidelines/ad-quality-policies/ 

 

 

 

 

 Admatic 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 https://admatic.com/pages/ADMATIC-Privacy.pdf 

 

 

 

 

 AdMedia (BS) 

 

 

 Yes 

 

 

 Yes 

 

 

 Yes 

 

 

 Yes 

 

 

 Yes 

 

 

 N/A 

 

 

 Confirmation has been received via email 

 

 

 

 

 Admixer (BS) 

 

 

 No 

 

 

 Yes 

 

 

 No 

 

 

 N/A 

 

 

 No 

 

 

 N/A 

 

 

 https://admixer.com/privacy/ 

 

 

 

 

 Admix 

 

 

 Yes, but only with a written agreement. 

 

 

 Yes, but only with a written agreement. 

 

 

 Yes, but only with a written agreement. 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 https://admixplay.com/terms-and-conditions/ 

 

 

 

 

 Adthink (BS) 

 

 

 N/A 

 

 

 No 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 http://www.advertstream.com/cg/CGU-ADACCESS-MEDIA-BUYERS-2016-1.0.pdf 

 

 

 

 

 Adyoulike (BS) 

 

 

 Yes 

 

 

 Yes 

 

 

 N/A 

 

 

 Yes 

 

 

 N/A 

 

 

 N/A 

 

 

   

 

 

 

 

 AlgoriX 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 https://www.algorix.co/terms-of-service/ 

 

 

 

 

 Automattic & Tumblr (WordPress) (BS) 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 https://wordpress.com/automattic-ads-tos/#:~:text=Age%20Restrictions.,years%20of%20age%20or%20older. 

 

 

 

 

 Beachfront (BS) 

 

 

 Yes, but only with Beachfron written consent. 

 

 

 No 

 

 

 Yes, but only with Beachfron written consent. 

 

 

 Yes, but only with Beachfron written consent. 

 

 

 Yes, but only with Beachfron written consent. 

 

 

 N/A 

 

 

 https://www.beachfront.com/legal/policies 

 

 

 

 

 Chocolate (BS) 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 https://chocolateplatform.com/chocolate-marketplace-advertiser-and-inventory-policy/ 

 

 

 

 

 ConnectAd (BS) 

 

 

 Yes 

 

 

 Yes 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 https://www.connectadrealtime.com/terms 

 

 

 

 

 Doubleclick 

 

 

 Most of the time No, but check more information if the country is eligible to advertise 

 

 

 Most of the time No, but check more information if the country is eligible to advertise 

 

 

 N/A 

 

 

 Most of the time No, but check more information if the country is eligible to advertise 

 

 

 N/A 

 

 

 N/A 

 

 

 https://support.google.com/authorizedbuyers/answer/6364996?hl=enhttps://support.google.com/adspolicy/answer/6008942?visit_id=637449362257628609-2815846781&rd=1 

 

 

 

 

 Fyber Marketplace 

 

 

 Yes, but has to ensure that content complies with all applicable laws, rules, and regulations of the country and jurisdiction in which the content is made available. 

 

 

 Yes, but has to ensure that content complies with all applicable laws, rules, and regulations of the country and jurisdiction in which the content is made available. 

 

 

 Yes, but has to ensure that content complies with all applicable laws, rules, and regulations of the country and jurisdiction in which the content is made available. 

 

 

 N/A 

 

 

 No 

 

 

 N/A 

 

 

 https://www.fyber.com/demand-content-guidelines/ 

 

 

 

 

 Gamma 

 

 

 Yes, through PMPs. 

 

 

 Yes, through PMPs. 

 

 

 Yes, through PMPs. 

 

 

 Yes, through PMPs. 

 

 

 Yes, through PMPs. 

 

 

 N/A 

 

 

 N/A 

 

 

 

 

 Geniee 

 

 No 

 

 No 

 

 

 No 

 

 

 No 

 

 

 No 

 

 

 N/A 

 

 

 https://geniee.co.jp/doc/pdf/en/rule.pdf 

 

 

 

 

 GumGum (BS) 

 

 

 Yes 

 

 

 Yes 

 

 

 Yes 

 

 

 N/A 

 

 

 No 

 

 

 N/A 

 

 

 https://gumgum.com/terms-and-policies/publisher-terms 

 

 

 

 

 Improve Digital (BS) 

 

 

 Yes 

 

 

 Yes 

 

 

 N/A 

 

 

 N/A 

 

 

 No 

 

 

 N/A 

 

 

 https://www.improvedigital.com/main/wp-content/uploads/2019/06/Seller_Creative-Enforcement_Ad_Quality_Policy_Improve_Digital.pdf 

 

 

 

 

 InMobi Exchange (BS) 

 

 

 Yes, as per specific country law and regulations. 

 

 

 Yes, as per specific country law and regulations. 

 

 

 Yes, as per specific country law and regulations. 

 

 

 Yes 

 

 

 Yes, as per specific country law and regulations. 

 

 

 N/A 

 

 

 https://www.inmobi.com/content-guidelines-advertisers/ 

 

 

 

 

 LoopMe 

 

 

 Yes, LoopMe allows content related to alcohol, provided that such content does not: target individuals below the legal drinking age in the respective jurisdiction where such content is displayed. 

 

 

 Yes, Content pertaining to Gambling is prohibited, however, Content relating to State-run lotteries is acceptable provided that they comply with applicable laws and regulations in relevant jurisdictions. 

 

 

 Yes, Any content which promotes smoking paraphernalia, e-cigarettes, vaping, tobacco, cigars, tobacco pipes, rolling papers, smokeless tobacco must be expressly approved in writing by LoopMe. 

 

 

 Yes, Content has to be approved by LoopMe. 

 

 

 Yes, Cannabis and CBD related content must comply with the individual State and/or Country restrictions relating to cannabis and CBD. 

 

 

 N/A 

 

 

 https://legal.loopme.com/#loopme-policies 

 

 

 

 

 MGID (BS) 

 

 

 Yes, through PMPs 

 

 

 Yes, through PMPs 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 https://www.mgid.com/services/terms-and-conditions?country=other%20countries 

 

 

 

 

 Mopub 

 

 

 Yes, but the ads must not target minors or encourage, suggest, or entice underage drinking; Not use characters, sports-persons, celebrities, or images/icons appealing to minors; Not use minors or pregnant women as models in advertising. 

 

 

 Yes, Twitter prohibits the promotion of gambling content, except for campaigns targeting specified countries where it is allowed with restrictions as explained below. 

 

 

 No 

 

 

 Yes, but restricted; restrictions are based on the specific product or service being promoted, as well as the country that the campaign is targeting. 

 

 

 No 

 

 

 N/A 

 

 

 https://www.mopub.com/en/legal/demand-side-policy 

 

 

 

 

 myTarget (BS) 

 

 

 No 

 

 

 No 

 

 

 No 

 

 

 Yes, need a written agreement 

 

 

 No 

 

 

 N/A 

 

 

 https://target.my.com/help/advertisers/moderation/en 

 

 

 

 

 OpenX 

 

 

 Yes 

 

 

 Yes 

 

 

 No 

 

 

 N/A 

 

 

 No 

 

 

 N/A 

 

 

 https://www.openx.com/legal/ad-exchange-demand-policies/ 

 

 

 

 

 Outbrain (BS) 

 

 

 Yes, but only in countries that allow sales and advertisement of alcohol. 

 

 

 Yes, allowed when targeting the United Kingdom and the United States, where certain forms of gambling, such as online casinos, sports betting, and fantasy sports, are accepted. The following services or promotions are accepted: Apps promoting free games (such as "social casinos"); Physical casinos (as destinations); State-run lotteries. 

 

 

 No 

 

 

 No 

 

 

 No 

 

 

 N/A 

 

 

 https://www.outbrain.com/advertisers/guidelines/ 

 

 

 

 

 POKKT (BS) 

 

 

 N/A 

 

 

 No 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 https://www.pokkt.com/terms 

 

 

 

 

 Pubmatic (BS) 

 

 

 Yes, but restricted. Some types of alcohol-related ads are allowed if they don’t target minors, target end-users in only those countries that are explicitly allowed to show such ads, and fall into the following categories, beer, wine, sake, spirits or hard alcohol, Champagne, fortified wine, non-alcoholic beer, non-alcoholic wine, and non-alcoholic distilled spirits. 

 

 

 Yes, but restricted. Gambling ads are allowed if they target jurisdictions where the type of gambling advertised is legal; have a landing page or contain language required by law, such as a landing page that displays information about responsible gambling; and shall never target minors. 

 

 

 Yes, but restricted on the publisher level.  

 

 

 Yes, but restricted. The promotion of pharmaceutical manufacturers is allowed to the extent permissible by applicable law, rule, or regulation in the jurisdiction(s) where such advertising is targeted. 

 

 

 N/A 

 

 

 N/A 

 

 

 https://pubmatic.com/legal/aq-policy/ 

 

 

 

 

 Verve (BS) 

 

 

 No 

 

 

 Yes 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 https://pubnative.net/prohibited-content/ 

 

 

 

 

 Pulsepoint (BS) 

 

 

 No 

 

 

 No 

 

 

 No 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 https://pulsepoint.com/legal/platform-privacy-policy 

 

 

 

 

 Reklamstore (BS) 

 

 

 No 

 

 

 No 

 

 

 No 

 

 

 No 

 

 

 N/A 

 

 

 N/A 

 

 

 https://www.reklamstore.com/terms-and-conditions 

 

 

 

 

 Magnite (Rubicon) 

 

 

 Yes 

 

 

 Yes 

 

 

 Yes 

 

 

 No 

 

 

 Yes, Cannabis ads will be evaluated on a case-by-case basis. You are responsible for ensuring that any cannabis ads comply with all applicable laws, including that the content, location, and intended audience of the ad complies 

 

 

 N/A 

 

 

 https://rubiconproject.com/terms-conditions/rubicon-project-ad-quality-guidelines/ 

 

 

 

 

 SelectMedia (BS) 

 

 

 No 

 

 

 No 

 

 

 No 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 https://www.selectmedia.asia/advertiser-quality-guidelines/ 

 

 

 

 

 Smaato (BS) 

 

 

 Yes, but restricted; Wine, beer/coctails; Ads comply with all applicable laws, rules, and regulations of the country and jurisdiction in which the Ads are served. 

 

 

 Yes, but restricted; If the real currency is involved or if there is the ability to cash out; Ads comply with all applicable laws, rules, and regulations of the country and jurisdiction in which the Ads are served. 

 

 

 No 

 

 

 Yes, but restricted; Ads comply with all applicable laws, rules, and regulations of the country and jurisdiction in which the Ads are served. 

 

 

 No 

 

 

 N/A 

 

 

 https://www.smaato.com/demand-policies/ 

 

 

 

 

 Equativ (BS) 

 

 

 Yes 

 

 

 Yes 

 

 

 Yes 

 

 

 Yes 

 

 

 Yes 

 

 

 N/A 

 

 

 https://smartadserver.com/wp-content/uploads/2017/10/20170606_Brand_Safety_Policy.pdf 

 

 

 

 

 SpotX (BS) 

 

 

 No 

 

 

 No 

 

 

 No 

 

 

 No 

 

 

 No 

 

 

 N/A 

 

 

 https://www.spotx.tv/resources/advertising-policy/#:~:text=Without%20limiting%20the%20foregoing%2C%20Buyer,or%20otherwise)%2C%20will%20not%20introduce 

 

 

 

 

 Taboola (BS) 

 

 

 Yes, through PMPs. 

 

 

 Yes, through PMPs. 

 

 

 No 

 

 

 Yes, but restricted; Campaigns must: Ensure content/product complies with all applicable regulatory guidelines and local laws if promoting health care services, health or wellness products, and weight loss/dietary products or supplements. 

 

 

 Yes, has to be approved first. 

 

 

 N/A 

 

 

 https://help.taboola.com/hc/en-us/articles/115000220793-Restricted-Content-Products-and-Services 

 

 

 

 

 Teads (BS) 

 

 

 Yes, any advertisements for alcoholic products must comply with local laws, regulations, and codes within the territory where the ad or campaign will be displayed. Advertisements in this category shall include specific and limited targeting restrictions. 

 

 

 Yes, examples of gambling include internet bingo, online casinos, offline casinos, and sports betting. Advertisements promoting free games or applications shall be allowed. 

 

 

 No 

 

 

 N/A 

 

 

 Yes, but only in the USA 

 

 

 N/A 

 

 

 https://www.teads.com/ad-policies/ 

 

 

 

 

 Third Presence (BS) 

 

 

 Yes, through PMPs 

 

 

 Yes, through PMPs 

 

 

 Yes, through PMPs 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 https://thirdpresence.com/terms-and-conditions/ 

 

 

 

 

 TripleLift (BS) 

 

 

 Yes, through PMPs 

 

 

 Yes, through PMPs 

 

 

 N/A 

 

 

 N/A 

 

 

 No 

 

 

 N/A 

 

 

 https://triplelift.com/creative_ad_policies/#:~:text=Ads must not contain deceptive,to non-functional landing pages. 

 

 

 

 

 Unity (BS) 

 

 

 Yes, but restricted; Some types of alcohol-related ads are allowed if the advertiser meets certain requirements; please contact your account manager for more information. 

 

 

 Yes, but restricted; Some types of gambling-related ads are allowed if the advertiser meets certain requirements; please contact your account manager for more information. 

 

 

 No 

 

 

 Yes, but restricted; Some types of ads are allowed if the advertiser meets certain requirements; please contact your account manager for more information. 

 

 

 No 

 

 

 N/A 

 

 

 https://unity3d.com/legal/advertising-content-policy#:~:text=Advertising Content Policy,Platform without Unity's explicit permission. 

 

 

 

 

 UnrulyX (BS) 

 

 

 Yes 

 

 

 Yes 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 https://unruly.co/legal/advertiser-terms-conditions/ 

 

 

 

 

 Xandr (AppNexus) (BS) 

 

 

 N/A 

 

 

 Yes, but restricted; Xandr allows gambling content, but with geographic and other restrictions. 

 

 

 N/A 

 

 

 N/A 

 

 

 No 

 

 

 N/A 

 

 

 https://docs.xandr.com/bundle/service-policies/page/policies-for-buying.html 

 

 

 

 

 Yieldmo (BS) 

 

 

 Yes, but restricted; Alcohol from established brands or services aimed at adults over 21, on certain properties. 

 

 

 Yes, but restricted; Gambling ads not in violation of local laws. 

 

 

 No 

 

 

 Yes, but restricted; Pharmaceuticals, including prescription, over-the-counter, medical services, and contraception. 

 

 

 Yes, but restricted; Cannabis ads in allowed areas are marketed appropriately. 

 

 

 N/A 

 

 

 https://www.yieldmo.com/adpolicy/ 

 

 

 

 

 Viber 

 

 

 No 

 

 

 Yes, but restricted; Possible through PD/PG. However, ads should be approved by Viber first. 

 

 

 No 

 

 

 N/A 

 

 

 N/A 

 

 

 Not allowed 

 

 

 https://www.viber.com/en/terms/viber-advertising-policy/#:~:text=EDITORIAL CONTENT POLICIES&text=The Ad content must be,be of high editorial quality. 

 

 

 

 

 Admix (in-game) 

 

 

 No 

 

 

 No 

 

 

 No 

 

 

 N/A 

 

 

 No 

 

 

 N/A 

 

 

 https://admixplay.com/terms-and-conditions/ 

 

 

 

 

 Anzu (in-game) 

 

 

 Yes, through PMPs 

 

 

 Yes, through PMPs 

 

 

 Yes, through PMPs 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 https://www.anzu.io/privacy-policy 

 

 

 

 

 AdInMo (In-Game) 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 https://www.adinmo.com/privacy-policy/ 

 

 

 

 

 AdTonos 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 https://www.adtonos.com/advertiser-terms/ 

 https://www.adtonos.com/privacy-policy/ 

 

 

 

 

 Adyoulike 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 https://www.adyoulike.com/pages/privacy 

 

 

 

 

 Artech 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 https://www.artech.com/privacy-policy/ 

 

 

 

 

 Audiomob 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 https://audiomob.com/privacy-policy 

 

 

 

 

 Dailymotion 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 https://legal.dailymotion.com/en/privacy-policy/#9-specific-conditions-applicable-to-dailymotion-secondary-sites 

 

 

 

 

 Digital Turbine 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 https://www.digitalturbine.com/legal/privacy-policy 

 

 

 

 

 Gadsme (In-Game) 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 https://www.gadsme.com/privacy-policy 

 

 

 

 

 Tappx 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 https://www.tappx.com/legal/privacy-policy 

 

 

 

 

 Triton Digital 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 N/A 

 

 

 https://tritondigital.com/privacy-policies 

 

 

 

 

 Primis 

 

 

 Yes, through PMPs 

 

 

 Yes, through PMPs 

 

 

 Yes, through PMPs 

 

 

 Yes 

 

 

 No 

 

 

 N/A 

 

 

 https://www.primis.tech/privacy-policy/ 

 

 

 

 

 SpotX 

 

 

 No 

 

 

 No 

 

 

 No 

 

 

 N/A 

 

 

 No 

 

 

 N/A 

 

 

 N/A