Ad server campaign landing page and tracking

You can use Eskimi DSP Ad Server to host and serve banners for campaigns you run in third-party DSPs and Ad Servers. To track clicks correctly, you need to modify the banner tags before adding them to the third-party system.

Eskimi DSP click macro:  {CLICK_URL}

Google DV360/DCM:  %%CLICK_URL_ESC%%

TheTradeDesk:  %%TTD_CLICK%%

Adform:  %%c1;cpdir=

Find: ${CLICK_URL}

"Replace" with DSP/Adserver used macro.

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Revision #6
Created 14 May 2025 11:38:18 by Arūnas Butėnas
Updated 3 December 2025 07:20:57 by Nuka