# Ad server campaign landing page and tracking

You can use Eskimi DSP<span class="phrase"> Ad Server</span> to host and serve banners for campaigns you run in third-party DSPs and Ad Servers. To track clicks correctly, you need to modify the banner tags before adding them to the third-party system.

**Eskimi DSP** click macro: {CLICK\_URL}

**Google DV360/DCM**: %%CLICK\_URL\_ESC%%

**TheTradeDesk:** %%TTD\_CLICK%%

**Adform:** %%c1;cpdir=

Find: ${CLICK\_URL}

"Replace" with DSP/Adserver used macro.

[![image.png](https://manual.eskimi.com/uploads/images/gallery/2025-05/scaled-1680-/aAo5wHiBp9DRrn8f-image.png)](https://manual.eskimi.com/uploads/images/gallery/2025-05/aAo5wHiBp9DRrn8f-image.png)