Ad Server Campaign Landing Page and Tracking

You can use Eskimi DSP  Ad Server to host and serve banners for campaigns you run in third-party DSPs and Ad Servers. To track clicks correctly, you need to modify the banner tags before adding them to the third-party system. 

 Eskimi DSP click macro:  {CLICK_URL} 

 Google DV360/DCM :  %%CLICK_URL_ESC%% 

 TheTradeDesk:  %%TTD_CLK%% 

 If the click URL is placed inside another URL (for example as a redirect parameter), use the escaped version of the macro: %%TTD_CLK_ESC%% for The Trade Desk. 

 Adform:   %%c1;cpdir= 

 Find: ${CLICK_URL} 

 "Replace" with DSP/Adserver used macro.