Ad server campaign landing page and tracking

You can use Eskimi DSP  Ad Server to host and serve banners for campaigns you run in third-party DSPs and Ad Servers. To track clicks correctly, you need to modify the banner tags before adding them to the third-party system. 

 

 Eskimi DSP click macro:  {CLICK_URL} 

 Google DV360/DCM :  %%CLICK_URL_ESC%% 

 TheTradeDesk:  %%TTD_CLICK%% 

 Adform:   %%c1;cpdir= 

 

 Find: ${CLICK_URL} 

 "Replace" with DSP/Adserver used macro.