Audience Creation Guides

Behavior Targeting (User Interest Audience)

What is Behavioral Targeting?

Behavioral Targeting (User Interest Audience) allows advertisers to reach users based on their interests and engagement with specific content categories such as sports, entertainment, finance, and more.

Eskimi DSP collects data from IAB-classified websites and apps, aggregating it daily through Data Management Platforms (DMPs). This ensures advertisers can target users actively engaging with selected verticals.

How to create a Geolocation Audience:
 
Step 1: Accessing the Audience Management Feature

  1. Log in to your Eskimi DSP account.

  2. Navigate to the Tools menu (left side of the dashboard).

  3. Click on Audiences to access the audience management page.

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Step 2: Creating a New Behavioral Audience

  1. On the Audiences page, click the Add Audience button (top right corner).
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  2. A new window will appear—fill in the required information:

    • Audience Name: Enter a descriptive name for your audience.

    • Type: Select Behavioral (User Interests) as the audience type.

    • Country: Choose the country you want to target.

    • Verticals: Select the interest categories that match your campaign goals.
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Note: While selecting verticals, you will see the Potential Audience Reach displayed in the right-side widget. This helps estimate the available audience size for your targeting.

  1. Click Save to finalize your audience. The created audience will now appear under the DMP Audience Groups list.

Step 3: Applying Behavioral Audience to a Campaign

Once your Behavioral Audience is created, you can apply it to your campaign:

  1. Open the campaign you want to edit.

  2. Navigate to the Audience Targeting section.

  3. Select the Behavioral Audience you created.

  4. Save the campaign settings.

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Use Cases for Behavioral Targeting

  • Reaching Engaged Users: Deliver ads to users actively interested in selected topics.

  • Enhancing Campaign Performance: Target users more likely to engage with your brand.

  • Optimizing Ad Spend: Focus on highly relevant audiences to improve efficiency.

Conclusion

By using Behavioral Targeting on Eskimi DSP, advertisers can effectively reach users based on real-time interests and engagement. This feature helps improve campaign relevance, increase ROI, and enhance audience targeting strategies.

Start leveraging Behavioral Audiences today to optimize your ad campaigns!


Retargeting Geolocation Audience

What is geolocation?

Geolocation is the process of determining a user's or computing device's geographic location using a number of data collection techniques. Eskimi determines the geographic location based on the GPS coordinates while supporting 3 geolocation audience creation methods: simply drawing or searching for the location, uploading GPS coordinates, or postal codes. 

Why geolocation?

Retargeting geolocation audience targeting allows reaching highly targeted audiences within a specific location. The data is collected based on the location of devices (GPS) within a specific location and time. The creation of the location and time frame of which devices are being collected and aggregated into that actionable custom audience allows target users from specific locations, even after they have left that geolocation.

How to create a Geolocation Audience: 

Step 1: Accessing the Audience Management Feature

  1. Log in to your Eskimi DSP account.

  2. Navigate to the Tools menu (left side of the dashboard).

  3. Click on Audiences to access the audience management page.

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Step 2: Creating a New Behavioral Audience

  1. On the Audiences page, click the Add Audience button (top right corner).app 2 ps.jpg

  2. A new window will appear—fill in the required information:

    • Audience Name: Enter a descriptive name for your audience.

    • Type: Select Retargeting (geolocation) as the audience type.

    • Date: Choose date interval - here you indicate how long the audience will be collected

    • Method: Choose the Method of data collection.

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A geolocation audience can be created using 3 methods: 

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While creating a geolocation audience, it is required to indicate: 

Step 3: Applying Behavioral Audience to a Campaign

Once your Geolocation Audience is created, you can apply it to your campaign:

  1. Open the campaign you want to edit.

  2. Navigate to the Audience Targeting section.

  3. Select the Geolocation Audience you created.

  4. Save the campaign settings.

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Limitations

The video below is a representation of retargeting a geolocation audience

Retargeting Site First Party Audience

First-party data is defined as data that was collected directly about your audience. In most cases, in Eskimi, we are collecting first-party data from your own website.

How is first-party data collected?

First-party data is collected by adding a pixel to a customer website that collects information about the behaviors and actions of the audience and records it. Whenever a visitor lands on or clicks on the website, looks at products, or fills out a survey, that data can be collected.

How to create a User First Party Audience: 

Step 1: Accessing the Audience Management Feature

  1. Log in to your Eskimi DSP account.

  2. Navigate to the Tools menu (left side of the dashboard).

  3. Click on Audiences to access the audience management page.

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Step 2: Creating a New Behavioral Audience

  1. On the Audiences page, click the Add Audience button (top right corner).app 2 ps.jpg

  2. A new window will appear—fill in the required information:

    • Audience Name: Enter a descriptive name for your audience.

    • Type: Select Retargeting (Site First Party) as the audience type.

    • Date: Choose date interval - here you indicate how long the audience will be collected

    • Rule:  Choose the rule - "Anyone visiting the website" OR "Users visiting specific web pages"

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Step 3: Applying Retargeting Site First Party Audience to a Campaign

Once your Retargeting Site First Party Audience is created, you can apply it to your campaign:

  1. Open the campaign you want to edit.

  2. Navigate to the Audience Targeting section.

  3. Select the Retargeting Site First Party Audience you created.

  4. Save the campaign settings.

Let's now take a hypothetical situation: a customer wants to track audiences who enter the website's registration page, products page, and contact page. 

Using the old tracking codes, we had to generate 3 separate codes which had to placed in these specific pages. But using the new tracking pixel, it is possible to use the same audience pixel on each website page, the rest is configured through the dashboard.

- After adding the URL's set the "User validity" - here you indicate how long the collected audience will be stored.

When all variables are set, click "SAVE" and that's it, your Audience is configured and saved. 

Note: if a customer wants to collect audience from 2 or more different websites, then only one tracking pixel is needed (but the same pixel must be installed on all websites).

But it's also important to keep in mind that the tracking pixel is linked only to one Eskimi DSP customer account. If a customer wants to collect an audience from 2 or more websites and campaigns will be launched from different accounts, then depending on the number of accounts, there will be a corresponding number of tracking pixels.

Retargeting Apps/Sites Visitors Audience

Creating an App & Site Audience allows to retarget users who have visited specific Apps&Sites and show them relevant ads when they visit other websites.

How to create an Apps/Sites Visitors Audience: 

Step 1: Accessing the Audience Management Feature

  1. Log in to your Eskimi DSP account.

  2. Navigate to the Tools menu (left side of the dashboard).

  3. Click on Audiences to access the audience management page.

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Step 2: Creating a New Behavioral Audience

  1. On the Audiences page, click the Add Audience button (top right corner).app 2 ps.jpg

  2. A new window will appear—fill in the required information:

    • Audience Name: Enter a descriptive name for your audience.

    • Type: Select Retargeting (Apps/Sites Visitors) as the audience type.

    • Date: Choose date interval - here you indicate how long the audience will be collected

    • Rule: Choose Rule - Anyone visiting the website (means that users will be collected from all sections of the site/app) OR Users visiting specific web pages (means that users will be collected from a specific section of the site/app (then you will need to indicate keyword for the specific section))
    • User Validity: Indicate the user validity - here, you indicate how long the collected audience will be stored

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Step 3: Retargeting Apps/Sites Visitors Audience to a Campaign

Once your Geolocation Audience is created, you can apply it to your campaign:

  1. Open the campaign you want to edit.

  2. Navigate to the Audience Targeting section.

  3. Select the Retargeting Apps/Sites Visitors Audience you created.

  4. Save the campaign settings.

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