# Behavior Targeting (User Interest Audience)
#### **What is Behavioral Targeting?**
**Behavioral Targeting (User Interest Audience)** allows advertisers to reach users based on their **interests and engagement** with specific content categories such as **sports, entertainment, finance, and more**.
Eskimi DSP collects data from **IAB-classified websites and apps**, aggregating it daily through **Data Management Platforms (DMPs)**. This ensures advertisers can target users **actively engaging** with selected verticals.
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#### **How to create a Geolocation Audience:
Step 1: Accessing the Audience Management Feature**
1. **Log in** to your **Eskimi DSP** account.
2. Navigate to the **Tools** menu (left side of the dashboard).
3. Click on **Audiences** to access the audience management page.
[](https://manual.eskimi.com/uploads/images/gallery/2025-09/xvOhPTIRkdoP2Lux-image.png)
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#### **Step 2: Creating a New Behavioral Audience**
1. On the **Audiences** page, click the **Add Audience** button (top right corner).
[](https://manual.eskimi.com/uploads/images/gallery/2021-01/app-2-ps.jpg)
2. A new window will appear—fill in the required information:
- **Audience Name**: Enter a descriptive name for your audience.
- **Type**: Select **Behavioral (User Interests)** as the audience type.
- **Country**: Choose the country you want to target.
- **Verticals**: Select the interest categories that match your campaign goals.
[](https://manual.eskimi.com/uploads/images/gallery/2025-03/yErk7HMAd5jFZBYE-screenshot-2025-03-30-at-18-00-01.jpg)
**Note:** While selecting verticals, you will see the **Potential Audience Reach** displayed in the right-side widget. This helps estimate the available audience size for your targeting.
3. Click **Save** to finalize your audience. The created audience will now appear under the **DMP Audience Groups** list.
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#### **Step 3: Applying Behavioral Audience to a Campaign**
Once your **Behavioral Audience** is created, you can apply it to your campaign:
1. Open the campaign you want to edit.
2. Navigate to the **Audience Targeting** section.
3. Select the **Behavioral Audience** you created.
4. Save the campaign settings.
[](https://manual.eskimi.com/uploads/images/gallery/2025-03/BgsW6k6NKi6JwbgK-screenrecording2025-03-30at18-12-02-ezgif-com-video-to-gif-converter.gif)