Retargeting Geolocation Audience

What is geolocation?

Geolocation is the process of determining a user's or computing device's geographic location using a number of data collection techniques. Eskimi determines the geographic location based on the GPS coordinates while supporting 3 geolocation audience creation methods: simply drawing or searching of the location, uploading GPS coordinates or postal codes. 

Why geolocation?

Retargeting geolocation audience targeting allows to reach highly targeted audiences within specific location. The data is collected based on location of devices (GPS) within a specific location and time. The creation of the location and time frame of which devices are being collected and aggregated into that actionable custom audience, allows target users from specific locations even after they have left that geolocation.


Geolocation audience can be created using 3 methods: