Retargeting Geolocation Audience

What is geolocation?

Geolocation is the process of determining a user's or computing device's geographic location using a number of data collection techniques. Eskimi determines the geographic location based on the GPS coordinates while supporting 3 geolocation audience creation methods: simply drawing or searching of the location, uploading GPS coordinates or postal codes. 

Why geolocation?

Retargeting geolocation audience targeting allows to reach highly targeted audiences within specific location. The data is collected based on location of devices (GPS) within a specific location and time. The creation of the location and time frame of which devices are being collected and aggregated into that actionable custom audience, allows target users from specific locations even after they have left that geolocation.


Requirements 

Geolocation audience can be created using 3 methods: 

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2. Uploading GPS coordinates - this method requires uploading CSV file with latitude in the first column and longitude in the second

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3. Uploading postal codes - this method requires uploading CSV file with 2 letters code in the first column and the postal code in the second 

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While creating geolocation audience it is required to indicate: 

Once the audience is created, it can be targeted in the campaign

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Limitations


The video below is the representation of retargeting geolocation audience


Revision #24
Created 16 December 2020 14:27:18
Updated 30 March 2025 13:25:04 by Tomas Ivanauskas