Retargeting Geolocation Audience
What is geolocation?
Geolocation is the process of determining a user's or computing device's geographic location using a number of data collection techniques. Eskimi determines the geographic location based on the GPS coordinates while supporting 3 geolocation audience creation methods: simply drawing or searching of the location, uploading GPS coordinates or postal codes.
Retargeting geolocation audience targeting allows to reach highly targeted audiences within specific location. The data is collected based on location of devices (GPS) within a specific location and time. The creation of the location and time frame of which devices are being collected and aggregated into that actionable custom audience, allows target users from specific locations even after they have left that geolocation.
Geolocation audience can be created using 3 methods:
1. Drawing or searching for the specific location - you can either type in the specific location and indicate the radius (in meters) or draw the shape covering the targeted location