Audio Report and Tips & Tricks

This page lists tools for preparing audio creatives and explains the metrics in the audio campaign report. One thing to remember: an audio creative supports only an audio track, and video creatives can’t be used. 
 Preparing Audio Creatives 
 There are plenty of online tools where you can upload a video creative and extract its audio, for example: 
 https://www.freeconvert.com/convert/video-to-mp3 https://online-audio-converter.com https://restream.io/tools/mp4-to-mp3-converter 
 There is also a tool to quickly create audio ads from text: https://audiostack.ai/adstack . 
 Audio Report Metrics 
 In the audio campaign report we have these metrics: 
 
 Metric Definition Audio plays If 1/8 of the audio length is listened to, it counts as an "Audio play". Same metric as "video views". Audio play rate Complete metric divided by impressions PTR Play-through rate (plays divided by impressions) CPP Cost per play (spend divided by plays) Plays Same as our video views (1/8 of audio length listened) ACL Audio completed listens (complete metric divided by start) cLTR Completed listen-through rate (complete metric divided by impressions) CPAL Cost per audio listen (spend divided by complete metric) 
 Summary 
 If you only have a video creative, extract its audio with an online converter, or create an audio ad from text. 
 Audio reports count plays, completions and their rates and costs, defined in the table above.