# Audio report and tips&tricks

One thing to remember - Audio creative supports only audio track and video creatives can't be used.

**But** - there are plenty of online tools where we can upload and extract audio from the video creative. i.e.:

\- https://www.freeconvert.com/convert/video-to-mp3

\- https://online-audio-converter.com

\- https://restream.io/tools/mp4-to-mp3-converter

Also, there's a tool - to quickly create audio ads from text: https://audiostack.ai/adstack

In audio campaign report we have these metrics:

[![image-1708342428889.png](https://manual.eskimi.com/uploads/images/gallery/2024-02/scaled-1680-/527jSWKe255nEyYV-image-1708342428889.png)](https://manual.eskimi.com/uploads/images/gallery/2024-02/527jSWKe255nEyYV-image-1708342428889.png)

**Audio plays** - if 1/8 of audio length will be listened - then it's a "Audio play". Same metric as we have for "video views".

**Audio play rate** - complete metric divided by impressions

**PTR** - play through rate (plays divided by impressions)

**CPP** - cost per play (spend divided by plays)

**Plays** - same as our video views (1/8 of audio length listened)

**ACL** - audio completed listens (complete metric divided by start)

**cLTR** - completed listen trough rate (complete metric divided from impressions)

**CPAL** - cost per audio listen (spend divided by complete metric)