Brand safety

Brand safety solutions on Eskimi

Brand safety refers to the measures taken to ensure that a brand's advertising will not appear alongside content that could harm the brand's reputation or be offensive to its target audience. This can include content that is violent, hateful, sexually explicit, or promotes illegal activities.

Brand safety is an important consideration when placing advertising, as it helps to protect the brand image and reputation. It can also help to prevent legal issues from arising from advertising being placed next to inappropriate content. This can be achieved through various ways such as using brand safety tools, monitoring the placements of ad, using keywords filtering, context analysis and more.

Eskimi DSP supports 5 different layers of brand safety tools which ensures relevant and brand-safe environment. Capture.png

Traffic source content information

Category exclusion

The first layer consists of checking the general website content from the information provided by the exchanges and/or publishers. All placements are categorized, and sensitive categories - such as adult content, betting, arms, violence, etc. - are excluded accordingly in every campaign: