Sidebar (Sticky Ads)

A sticky ad is an ad unit which stays visible on the page while the user scrolls through the content of your page. Sticky ads are a non-intrusive format that can be very effective to increase CTR and your Active View metrics.

Sidebar sticky ads contrary to the landscape size of horizontal sticky ads, vertical ones are portrait-sized and exist on the sides of the webpage.

image-1614622584393.png

Sidebar sticky ads mostly consists of these ad sizes. Indicating that creative size will be rather small. Therefore, it is essential to fit the information to the banner so it would be well visible.  

Creative Size Impressions
320x50 878,588,743
300x250 447,936,818
300x50 125,748,099
320x100 109,986,378
120x600 86,401,726
300x100 82,902,714
728x90 80,623,027
250x250 70,157,859
160x600 66,512,232
300x600 49,660,600
336x280 37,290,889
234x60 30,786,546
200x200 29,395,316
160x90 16,450,358
240x400 15,631,884
970x250 13,287,764

Additionally, almost 99% of all Sidebar sticky ad traffic comes from sites. 

Types Impressions
Site 2,216,119,289
App 941,154

While, when it comes to countries these are the leading markets with the most traffic for sidebar sticky ad.

Country Impressions
India 688,388,775
South Africa 300,994,061
Nigeria 286,324,743
Israel 111,919,042
Kenya 97,584,306
Ghana 74,210,105
Russian Federation 71,967,234
Japan 58,555,597
Malaysia 45,506,242
Bangladesh 38,867,995
Georgia 27,731,901
Indonesia 21,601,741
Slovenia 20,106,944
Tanzania 18,299,467
Turkey 18,008,583
Australia 17,173,808
Cameroon 16,517,667
Romania 16,514,997
Zambia 14,749,561
Poland 14,745,105
Global 2,217,060,443

With default optimisation Sidebar ads may deliver these kind of results: 

Country Viewability CTR
Nigeria 60.41% 0.14%
Kazakhstan 77.75% 0.42%
Kenya 62.74% 0.11%
Indonesia 67.64% 0.06%
Bangladesh 58.40% 0.12%
Total: 64.68% 0.14%

Sites were dominating when it came down to placement comparison.

Apps Sites
8.86% 91.14%

Revision #13
Created Wed, Feb 24, 2021 6:49 PM by Gabriele
Updated Tue, Aug 30, 2022 7:25 AM by Gabriele