Getting to know Eskimi Creative Studio

An introduction to Eskimi Creative Studio: what we are, our purpose and mission, and the role we play within Eskimi. This chapter explains our value proposition, strategic objective and core responsibilities, as well as how we define and measure our success.

What is Eskimi Creative Studio?

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Eskimi Creative Studio is the creative strategy and production function within Eskimi. We turn campaign opportunities into effective, technically sound and commercially viable creative solutions.

Creative Studio is a multidisciplinary team that creates and adapts visual assets for brand campaigns - from video and display, to interactive and branded content.

We connect media strategy with creative execution, helping Eskimi and its clients deliver advertising experiences designed to capture attention, support campaign performance and strengthen commercial outcomes.

Read more here.

👀 AT A GLANCE

What we are Eskimi’s internal creative strategy, production and innovation function
Why we exist To give every campaign the strongest possible creative execution, for the best possible campaign performance; to remove blockers to going live and serving out full campaign inventory
Who we support Eskimi’s clients, commercial teams, regional teams and campaign delivery teams
What success means Strong creative delivered reliably, commercially and at scale

🧭 PURPOSE

We turn media opportunities into campaign-ready creative solutions.

🚀 MISSION

To enable Eskimi’s clients and commercial teams to launch better-performing campaigns through accessible, scalable and data-informed creative solutions.

Creative Studio exists to support the success of other business functions.

⚙️ OUR ROLE WITHIN ESKIMI

Eskimi helps brands capture attention in a crowded digital environment. Creative Studio supports this by ensuring that campaigns are not only delivered to the right audiences, but are also engaging, memorable and effective.

We operate as a strategic enablement function across the business:

WHO WE SUPPORT HOW WE CONTRIBUTE
Sales and regional teams Strengthen pitches, shape creative opportunities and support commercial conversations
Account management and campaign teams Help deliver effective campaigns and stronger client experiences
Product and leadership teams Support product adoption, client retention and sustainable revenue growth

We are not simply a production team; we are a business function that contributes to commercial success through creative expertise, technical execution, and operational support.

💎 OUR VALUE PROPOSITION

WHAT WE PROVIDE WHAT IT MEANS
Creative expertise Creative concepts, design thinking, visual storytelling and campaign execution
Technical expertise Advertising experiences designed to meet technical, platform and delivery requirements
Speed Efficient creative delivery while maintaining quality and compliance
Scalability The ability to support campaigns across markets, languages and varying levels of demand
Innovation Continuous exploration of new creative capabilities and emerging advertising technologies
Performance focus Creative decisions informed by campaign goals, audience behaviour and measurable outcomes
🎯 STRATEGIC BENEFITS

🛠️ CORE RESPONSIBILITIES

Creative Studio is responsible for:

RESPONSIBILITY WHAT WE DO
Creative production Creation and adaptation of campaign assets across supported advertising formats
Technical development Development of interactive, dynamic, rich media, and bespoke advertising experiences
Creative consultation Advising internal teams and clients on creative feasibility, best practices, technical requirements, and production approaches
Operational support Supporting campaign delivery through quality assurance, troubleshooting, technical validation, and creative implementation
Innovation and capability development Researching, testing, documenting, and introducing new creative capabilities that strengthen Eskimi's market offering
Knowledge management Creating systems, documentation, training materials, and operational standards that enable consistent delivery across the team
📊 HOW WE MEASURE SUCCESS

The measure of success is not creative quality alone. It’s creative quality - delivered reliably, at scale, to every Eskimi client regardless of market size, budget, or internal resources.

Creative Studio 2026/27 Roadmap

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👁️ VISION

A Studio that is trusted for how it delivers and valued for what it enables. Sales teams that win more. Clients that keep coming back. Campaigns that perform.

🗺️ WHERE WE ARE GOING

We are building a Creative Studio that people can count on:

WHO WHAT THEY CAN EXPECT
Our clients Creative that performs
Our sales teams Ideas and expertise that help them win
Our creative team Clarity, growth and work that matters
🌟 HOW CREATIVE STUDIO WILL BE KNOWN

💡 Systemised creative innovation

🛠️ Technical expertise

⚙️ Operational excellence

📈 Commercial impact

🤝 Exceptional client experience

🏛️ THE FOUNDATIONS BENEATH THE VISION

Everything we want to achieve depends on three foundations:

FOUNDATION WHAT IT MEANS
Stability A team and operating system strong enough to absorb pressure without breaking
Scalability Processes and infrastructure that grow with demand rather than working against it
Predictability Stakeholders know what to expect and consistently receive it

These foundations allow strong creative work to happen repeatedly, reliably and at scale.

🔎 A LOOK BACK AT 2026

Creative Studio entered 2026 during a period of significant disruption.

The departure of key project management personnel in early Q2 destabilised operations at a critical point of growth. Processes that depended on institutional knowledge rather than proper documentation became particularly vulnerable.

The team is talented, committed and capable. However, they have frequently had to compensate for weak systems through exceptional individual effort.

This has left the Studio operating in damage-control and stabilisation mode. The team has been permanently reactive, not because of individual failure, but because the systems supporting them were not strong enough to absorb change.

That is not a sustainable operating model. It is also not fair to the people working within it.

⚠️ OUR BIGGEST RISK

The greatest risk facing Creative Studio is not technology, AI or budget. It is the possibility that demand continues to grow faster than our operational maturity.

As the Studio becomes more valuable, it attracts more work and more pressure. Without stronger systems, success itself becomes a risk. Every initiative in the Creative Studio roadmap is therefore designed to close the gap between the Studio’s potential and the systems supporting it.

🔄 HOW WE'RE EVOLVING
PAST FUTURE
Reactive production team Stabilised and rebuilt after disruption, becoming a governed delivery engine
Informal and unstructured

Governance designed to create a structured brief intake and triage
Relationship-driven Institutional knowledge captured
Knowledge held by individuals Reduced key-person dependency
Output measured primarily by volume Output measured by impact
Engaged after decisions were made Innovation protected and active
Firefighting as the default Move toward greater visibility for predictable, scalable delivery
🎯 WHAT SUCCESS LOOKS LIKE

This transformation will be successful when we have:

Success will not simply mean that Creative Studio delivered more. It will mean that Creative Studio became more.

💼 HOW WE'LL OPERATE

⚙️ Systems over heroics

🌿 Calm over chaos

🛡️ Accountability without fear

📊 Commercial clarity

🧩 PRINCIPLES GOVERNING THE FUTURE OF CREATIVE STUDIO

Creative Studio already has strong creative capability. The challenge is making that capability consistently available at scale, without relying on exceptional effort from exceptional individuals.

Innovation must be systematic One-off experiments do not create a sustainable competitive advantage; repeatable systems do
Data should inform creativity Performance intelligence should help shape creative decisions without replacing creative instinct
Delivery and experimentation must coexist Reactive delivery and proactive innovation are both necessary. Our operating model must protect space for each
Sales enablement drives adoption Creative Studio becomes indispensable when Sales believes our involvement increases its likelihood of winning
Modular thinking enables scale Reusable component systems can reduce production time, relieve pressure on developers and make solutions easier to use across markets
✨ WHY THIS MOMENT MATTERS

Most people join teams that are already built. They inherit established processes, learn existing systems and enter a culture that was formed before they arrived. Their role is to understand the environment and perform within it.

You are joining Creative Studio at a different kind of moment.

The team is small, globally distributed and disproportionately talented. Its work spans more than 40 markets, nine time zones and some of the most technically sophisticated formats in programmatic advertising.

Creative Studio supports major agencies, regional brands and emerging markets simultaneously, with a team far smaller than the scale of its output might suggest.

More importantly, you are joining while the Studio is being deliberately rebuilt.

New governance, systems, career frameworks and ways of working are being established now. This means your contribution will extend beyond the tickets you manage:

You are not joining a finished thing. You are joining something in the process of becoming what it is meant to be.

That is rarer than it sounds, and it is worth being excited about.

Meet your Creative Studio Team

MEET YOUR TEAM

One of the best things about Creative Studio is the people. Everyone brings different strengths, and we work best when we collaborate, ask questions, and support one another. Here's a quick introduction to some of the people you'll be working with most often.

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🚀 LEE GELDENHUYS

💼 Creative Director 

Lee's role is to make sure the Creative Studio has everything it needs to be successful - from strategy and resourcing through to process improvement, stakeholder management and team development.

Lee believes in giving people ownership, encouraging questions, and creating an environment where it's safe to learn, experiment and challenge the status quo.

Come to Lee for:

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🎯 KASPARAS

Senior Creative Project Manager

Kasparas leads our more technically complex and bespoke creative projects. If a campaign involves custom development, interactive experiences, or requires particularly close coordination between designers and developers, there's a good chance Kasparas is involved.

He's knowledgeable about our workflows, our products, and how bespoke campaigns are delivered.

Come to Kasparas for:

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🎯 PURITY

Creative Project Manager

Purity helps guide Creative Studio projects from the initial brief through to production and delivery. She works closely with Sales and the creative team to check that briefs are complete, the correct assets have been supplied, and everyone understands what is required. Purity helps keep work organised, follows up on missing information and makes sure questions are resolved before they cause delays.

Come to Purity for:

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🎯 REGINA

Creative Project Manager

Regina coordinates Creative Studio projects and helps keep communication flowing between Sales, designers and developers. She tracks each project through the production process, communicates updates and helps manage timelines, feedback and final delivery. Regina is a useful first point of contact when you need to understand what stage a project has reached or what needs to happen next.

Come to Regina for:

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🎨 ALONA

Graphic Designer

Alona is one of our senior designers and one of the creative engines of the studio.

She has a great eye for quality and is incredibly experienced across the wide variety of formats we produce. She's collaborative, thoughtful, and always willing to explain the "why" behind creative decisions.

Working well with Alona means providing clear briefs, asking good questions, and trusting her creative expertise.

Come to Alona for:

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🎨 RAHID

Graphic Designer

Rahid joined the team more recently and brings fresh creative energy to the studio.

He works across a wide range of creative production, adapting assets, creating banners, and helping bring campaigns to life. Like everyone in Creative Studio, he thrives when briefs are clear and expectations are well defined.

Come to Rahid for:

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💻 SHAMIM

Front End Rich Media Developer

Shamim builds many of the interactive experiences that make our campaigns stand out.

Whether it's rich media executions, animations ,or custom functionality, he's often the person bringing a creative vision to life.

He's proactive, dependable, and an excellent problem-solver. The earlier he's involved in technically complex projects, the better the outcomes tend to be.

Come to Shamim for:

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💻 CHIBUZO

Front End Rich Media Developer

Chibuzo is another highly experienced developer within the Creative Studio and works across many of our bespoke campaigns.

He has deep technical knowledge and collaborates closely with both designers and Project Managers to turn ideas into polished, functional creative experiences. 

Come to Chibuzo for:

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🌍 THESHLIN

Senior Creative Strategist

Theshlin is our Creative Studio strategist and one of the team's biggest idea generators. While the rest of the studio is focused on delivering campaigns, Theshlin is often thinking about what we should build next - whether that's new creative concepts, sales playbooks, workshops, certifications, industry narratives or resources that help our teams (and clients) better understand what Eskimi can do.

He works closely with Sales, Marketing, Product and the Creative Studio to identify opportunities, solve business problems, and translate complex ideas into clear stories and scalable resources. 

Come to Theshlin for: