Breakout Ads *Preview here . BREAK THE FRAME: BANNERS THAT BLEND SEAMLESSLY INTO YOUR SITE WHAT ARE BREAKOUT ADS? A 300x600 3D Banner that flows across your full screen within from Publisher Websites. This new format uses dynamic animations to pull attention out into the page and guide it back to the banner as you scroll down the page . BENEFITS OF BREAK OUT ADS 👁️ Disrupts the Scroll Gets users to pause by breaking passive browsing 📐 Expands in Page 3D assets dynamically grow and change within a publishers website ⭐️ Heightened Immersion Attention verification paired with 3D assets pulls users deeper into the brand story Add it to your presentation using our Pitch-ready slides  here .  See Creative Requirements here . *Preview here . SET UP REQUIREMENTS This table outlines the end-to-end SSP campaign workflow, the standard campaign setup process for AdOps, and the test campaign setup process for the Creative Studio team. Requirement: SSP availability is strictly mandatory for this implementation. Creative planning and discussions will remain on hold until SSP is supported in the market. SSP CAMPAIGN WORKFLOW STEPS CLARIFICATION OWNERSHIP 1. Make a deal with the client - BDM   2. Receive a brief from the client - AM / BDM   (Depends on the market and client, based on the internal agreement between the AM and BDM teams)   3. Check the availability of placements in the Eskimi SSP inventory Scenario 1: If client wants  placement on specific sites with whom we didn't make deal yet:  Inform the client that this will postpone the campaign start, as we need to make deals with the named publishers Find the publisher contacts and introduce the publisher to the Eskimi SSP team, together with information about the types of creative that will be potentially launched Scenario 2: If no specific sites mentioned or publishers are exist in our Eskimi SSP inventory: Check with the SSP team whether the existing publishers can commit AM / BDM   (Depends on the market and client, based on the internal agreement between the AM and BDM teams) 4. Create the placement and send the tag to the publisher This is mandatory only when a new publisher or placement must be created In all other cases, confirm with the SSP team whether the previously shared pixels are still valid on the publisher side SSP team 5. Prepare the campaign media plan Once the placement is confirmed by the SSP team, the AM must prepare the media plan Estimates can be based on information from the SSP spreadsheet and historical campaign results AM 6. Develop creatives The process depends on the creative type:   Scenario 1: static banners or templated Rich Media: AdOps receives the images from the client, AM or BDM, and uploads them to the system AdOps shares the preview with the client for confirmation Scenario 2: Custom Rich Media or high-impact ads: The AM or BDM collects the client's creative workflow expectations, and all materials needed for development The AM or BDM sends the collected materials and scenario to the Creative team The Creative team prepares the creative, ensures all requested event measurement is included, and confirms that it works correctly in the actual creative environment at display.eskimi-creatives.com The Creative team provides the preview link to the AM or BDM, who sends it to the client for confirmation Scenario 1: AdOps Scenario 2: AM / Creative team   7. Confirm creatives with the publisher (optional; depends on the agreement with the publisher) For some high-impact campaigns: The creative preview must also be shared with the publisher Some publishers approve the campaign only after seeing the actual creative This also allows the team to confirm that the banner displays correctly on the live site without any issues When the creative is ready: The Creative team provides the preview link to AdOps and the SSP team AdOps sets up a test campaign for the publisher The SSP team requests test traffic from the publisher and obtains confirmation to run the creative When the test campaign is live, the Creative team checks that the banner looks and works as expected in the live environment AdOps / SSP team / Creative team   (Responsibilities are described in the clarification column) 8. Set up the campaign Once the media plan and creative preview have final approval, the campaign is ready for setup   AdOps 9. AdOps informs the SSP Operations Specialist about the campaign Request traffic in the Slack channel #ssp_adops , or in the channel for the specific market, EG: #ssp_croatia or #ssp_greece - include: Campaign name Country Creative type, such as standard sizes, floating or takeover Campaign duration Required publishers, if the client supplied a list or you want to choose the publishers Required daily impressions Publisher availability must be checked and confirmed with the SSP team before this step (See Step 3) AdOps 10. Check traffic and delivery During the live campaign, AdOps monitors delivery in the DSP report and ensures the campaign receives enough traffic to meet the client's needs The SSP team controls supply and ensures the campaign fill rate meets the publisher's needs and agreement AdOps / SSP team 11. Request screenshots from all publishers Campaign screenshots can usually be requested directly from the publisher Screenshots may be requested according to the client's needs and depending on who manages communication with the publisher Usually, AdOps communicates with the client and passes the request to the SSP team, which manages communication with the publisher AdOps / SSP team 12. Campaign ends Reporting Invoicing This follows the usual process for any other Eskimi DSP campaign   AdOps NOTE: Inform the SSP team about the traffic you will need as far in advance as possible. This allows time for traffic ordering, implementation and optimisation where required. Weekends and national holidays may delay traffic opening by SSP partners. NOTE: Allow up to 24 hours for creative testing after the creative has been approved. This time is needed to confirm that the creative performs correctly and that all required metrics are measured accurately. SSP CAMPAIGN SETUP FOR ADOPS Eskimi SSP campaigns are set up differently from standard Eskimi DSP campaigns. Follow these steps: Start with the usual campaign setup and creative upload Check SSP publisher prices in the online document: https://bit.ly/384waVQ You must have access from the SSP team to open this file The campaign bid after margin must not be lower than the amount listed in the document Do not select targeting options for SSP campaigns unless the campaign is running too quickly or the client does not allow targeting to be removed; do not add impression capping or auto-optimisation Create a package containing the required domains If the site list is large, one common package may be used If you need to control delivery separately for each publisher, create a separate package for each publisher Find site IDs here:  https://stats.eskimi.com/admin/adops/AppsSitesLookup/ Select IDs for the required exchange and add them to the package In some cases, placement_id must be added instead of site_id This is used when several campaigns run with one publisher at the same time, helping to keep trackers organised and control delivery by campaign or placement The SSP team will confirm which ID is required If delivery is required on specific subdomains or site sections: Prepare a keyword list containing the section names used by the subdomain, such as lifestyle or sports In targeting settings, select Context options , then Find in URL Under Match options , choose Exact word type match Upload the keyword list in CSV format Set Default to No and Status to Enabled Assign the targeting to the relevant account user If the publisher provides traffic through a PMP Private Marketplace deal, AdOps must contact the publisher and request: Buyer ID Brand Country Creative type and sizes Campaign duration Position and targeting, if required After the publisher confirms the setup and provides the Deal ID, complete the deal setup in the DSP Select the exchange where the deal was created instead of the default Eskimi exchanges Use deal targeting in a separate campaign split where possible to improve performance control Select Allow multiple bids for all SSP campaigns, unless the client specifically requests that ads are not shown this way Select the correct exchange: Eskimi standard for standard banners Eskimi floating for floating banners Eskimi takeover for takeover banners GroupM or GroupM floating for campaigns running for WPP Kenya Check the CPM for every publisher added to the campaign Add and check the margin. The buying CPM must not be lower than the publisher CPM When setup is complete, use the following form to check whether anything has been missed SSP TEST CAMPAIGN SETUP FOR CREATIVE TEAM An Eskimi SSP test campaign is set up in a similar way to a standard SSP campaign: Upload the creatives Create the package for the site or placement where the creative will be tested Go to Tools > Packages > New package Enter the package name Select the package type and country Upload a CSV file containing comma-separated values Before uploading, confirm that you copied the correct publisher or placement ID for the creative type, such as takeover or floating EG: To test a floating ad in Lithuania, copy the floating-ad publisher or placement ID, place it in Excel, save it as a CSV file, and upload it Complete the campaign setup page as follows: Creative type: Banner Campaign type: Display Ads Name: Enter the name of the test Campaign goal: Awareness Primary campaign objective: CPM, then enter the bid value Pre-optimisation based on historical placement stats: Unselected Impression capping: Removed Date: Select the test date Total budget: Enter a small test budget, for example USD 10 Daily Budget Pacing: Spread daily budget ASAP Bid (CPM): Enter the same value used for the primary campaign objective Country: Select the relevant country Deals and packages: Confirm that Eskimi floating or Eskimi takeover is selected, depending on the test Package: Select the test package (test sites and placements for Lithuania and Latvia may be found in the pinned messages in #ssp_lt and #ssp_lv ) For a site package: Select Include Only Disable impression capping Disable auto optimisation Disable budget pacing for this package Disable App/site category exclusion For a placement ID package, select Include Only Click URL:   https://www.eskimi.com/campaigns Ad domain: eskimi.com Selected creative sets: Select the creatives Select Publish The campaign will now have Pending status. The final step is to approve it: Go to Approve page → Ad Exchanges  Scroll to the end and select E-SSP Partners Select the exchange that matches the banner type: Floating or Takeover *Download Creative Requirements as a PDF  here .  *Preview here .