Eskimi Pixel Implementation via GTM


Integrating tracking pixels into your digital marketing campaigns is crucial for effective measurement and optimization. If you're using Eskimi DSP for your advertising needs, this manual article will guide you through the process of implementing the Eskimi DSP tracking pixels seamlessly using Google Tag Manager (GTM).

Follow the step-by-step instructions below to efficiently set up the Eskimi DSP tracking pixels through GTM and ensure accurate tracking and measurement of your advertising efforts.

It is important to note that when implementing pixels, testing should be conducted in collaboration with the Eskimi support team. This will ensure accurate data collection, and validate whether the pixel is properly integrated with your website.


Audience pixel implementation 

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Conversion pixel implementation

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Submit the changes

Once you have set up the necessary pixels and triggers, the last and most important step is to submit the changes. Without submitting them, the changes will not be applied to the actual environment of the site. To do this, go to the overview page and look for the "submit" button in the top right corner. Click on the "submit" button and follow the process until all the recent changes are published on your website. This submission ensures that the modifications you have made will take effect and be visible in the live environment of your site.

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Tag Sequencing / Prioritisation

You can control tag firing prioritisation in the Advanced Settings of a tag. *This configuration is implemented on the page where the conversion pixel is deployed, ensuring that the "Tracking pixel" fires first before the "Conversion pixel" because the conversion pixel relies on the "esk" function described in the tracking pixel.*

In our case, we need to set the Eskimi tracking pixel priority to 2 and the conversion pixel priority to 1.

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If other tags, such as analytics tags, are also used in the webpage setup, or if tag priority is utilised in other scenarios, "Tag sequencing" can be an alternative to "Tag firing prioritisation." This approach ensures that tags fire in a specific sequence, which can prevent conflicts when numerous tags are present on the same page or "Tag firing prioritisation" is used with other tags.

In our scenario, we can specify which tag should fire before or after a particular trigger. It's crucial to ensure that the "Tracking pixel" fires before the "Conversion pixel" or in other words - "Conversion pixel" fires after the "Tracking pixel".

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OR

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Revision #26
Created 13 January 2021 13:10:38 by Justina
Updated 12 November 2024 13:58:23 by Seun Abolaji