Simplified Conversion Pixel Implementation

This article is dedicated to users and developers who have to implement the tracking pixel to the website.

Disclaimer: all example codes are used from a testing account.

Step 1:

Firstly obtain the base pixel code.

Login to your account, and access the " Tracking Pixels " section. 


Step 2: 

Customize your tracking code. For this example, we want to track conversions of a specific campaign. 

Now your base pixel code should look like this (see image below):

Screen Shot 2023-01-04 at 17.21.47.png

Step 3:

When you have generated the code, forward this to the website developers. 

In this situation, since we are tracking conversions, the code has to be implemented between the <body> </body> tags of the success page, like in the example below. 

Screen Shot 2018-08-09 at 13.01.13.png

Step 4:

Test your code and see if everything works and if the pixel code is being called. 

To test the code, open up the Developer Tools of your browser and using the "Network Traffic" tools check if the pixel code is being launched. 

Revision #3
Created 18 December 2020 13:14:39 by Goda
Updated 10 April 2024 12:37:06