Floating Video Ad

In addition to a regular Floating Ad we can also launch floating video button ads. Floating video ad is the same as our regular Floating Ad exception is that in addition we track video metrics, which are shown in the campaign. For the Floating video Ad we have a few requirements. Ad will be served autoplayed with sound off. 

Floating ad video is available both on DSP and SSP. Follow general floating ad requirements when running floating ad video.


Requirements:


Tracked Video Metrics

Floating video ads will track standard video metrics - first quartile, midpoint, third quartile, complete, VTR, CPV, CPCV, cVTR, VCR, View, Mute, Unmute, Pause.


Example:

image-1616765034595.jpg


Value Proposition For SSP

User Engagement. Floating ad video is user engaging solution. Click through rate may seek over 3%-5%.

Video completion rate. As the video starts playing video completion rate is higher than average video. Completion rate for 30 sec. video seeks 50%-60%. 

Ad Viewability. On SSP ads are displayed with >80% viewability. 


Revision #8
Created 26 March 2021 13:02:12
Updated 7 May 2024 07:53:55 by Elvinas Kazlauskas