General
Introduction to Programmatic
Meet Stanley, a middle-aged man in Nigeria. The first thing he does every morning - he opens Punc...
Successful performance campaigns on ESKIMI
It is hard to deny that performance campaigns are difficult to carry out, but they are the endpoi...
Basic Information
What is DMP? A data management platform (DMP) is a unifying platform to collect, organize and ac...
DMP Profile
Until now we should already know what is DMP, how it works, where it is used and etc. However, it...
Does AdBlock affect DSP campaigns?
In short, AdBlock doesn't affect Eskimi DSP campaigns and we are not spending any amount of money...
Introduction to Eskimi DSP
Eskimi DSP is a demand-side platform that allows advertisers to buy inventory through ad exchan...
How to start?
1. On-boarding To create a company/organisation profile on the Eskimi system, the info below is ...
What is an Ad Exchange
Ad Exchange is digital marketplace where publishers and advertisers come together to trade digita...
What is Real-Time Bidding (RTB)
RTB is a way of buying and selling ads through real-time auctions, meaning transactions are made ...
Digital advertising metrics
CTR A ratio showing how often people who see your ad end up clicking it. Clickthrough rate (CTR)...
40 Acronyms You Should Know
Acronyms can definitely simplify communication, but it can be challenging to remember what each o...