General Information

General information regarding Eskimi creative types, uploading processes, requirements, and other associated topics.

Creatives types

STANDARD IMAGE/ .GIF 

Standard image ads have the lowest CPM from all formats and that allows us to maximize impressions and reach within the given budget.

Moreover, standard ads can be served to feature phones and proxy browsers. This expands the potential to reach up to a maximum.

.GIF formats can be used instead of simple images.

AWARENESS/ MAX REACH/ LOW CPM/ HIGH COVERAGE

INTERACTIVE BANNERS

Interactive banners are best for attracting attention, impressing your audience with the creative solution, and driving engagement with your brand.

Rich media lets to create complex ads that elicit strong user response.

Using HTML5 technology, the ads can include scratch, swipe, drag&drop, shake, and other interactions.

Events on the banner are tracked and different engagement levels are reported on your dashboard.

ENGAGEMENT/ INTERACTION/ MEMORABLE/ HTML5

DYNAMIC/ MOOD BANNERS

Dynamic banners allow serving different messages depending on some external data such as weather, time, game score, and etc.

This solution allows serving your audience the right message at the right time, in the right context. Your brand message becomes more relevant to the people you’re targeting, so they can relate and connect with the brand more easily.

RELEVANT/ MAX REACH/ CONTEXTUAL 

VIDEO ADS

Video entertains, educates, and inspires. Video is a great storyteller and keeps users glued to your content.

Video ads are served on in-banner and VAST placements.

Video ads are highly measurable with the detailed video metrics of watched length, view-through-rate, cost-per-view.

Videos are non-skippable up to 30s, so it’s recommended to have them short.

REACH/ GOOD CTR/ STORY-TELLING

NATIVE ADS

Native ads are based on flexible components that are inserted into different layouts, depending on the type of device the ad is served, how the content on the page appears, and more.

They are less intrusive and produces better results in terms of CTR.

IMPRESSIONS/ LESS INTRUSIVE/ SELECTIVE INVENTORY

Uploading Creatives

To set up a campaign the very first thing need to be created / uploaded are the Creatives. Some creatives can be uploaded by the Clients themselves for Self-Served accounts and some creative types needs Ad Ops help to upload / create.

There are 3 types of creative formats / Ads that can be created by the Clients themselves while using their Self-Served accounts:

Banner Ads

You can find the requirements for banner ads here: What are the most popular ad banner formats?

Banner samples can be found HERE as well.

Steps to follow:

Log in to your DSP account > Go to "Creative Sets" > on the new page click "Add creative set".

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Under "Creative set title" set the name > Select "Creative Format" and "Banner Format" > Click "Save creative set".

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Uploading Banner Creatives:

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After selecting and uploading the desired creative format / creatives, click "Save" and and the Creative set will be created which can be selected later while setting up the campaign.

Video Ads:

You can find the requirements for Video Ads here: Video ad formats

Steps to follow:

Log in to your DSP account > Go to "Creative Sets" > on the new page click "Add creative set".

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Under "Creative set title" set the name > Select "Creative Format" and "Video format" from the 04 provided options > Click "Save creative set".

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If you select "Video Vast" or "IBV" or "Video Vast + IBV", the interface will take you to the next video file upload page.
Now give it a name under "Title" > Click "Choose files" and upload the video files from your computer > and click "Save". The creative set will be saved.

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Companion Banners can be upload as well, but the step is not necessary / not mandatory and can be skipped. Companion banners must contain at least one of the following sizes: 300x250 or 300x60.
Write Call to action text. This text should be short and engaging, eg. Buy now. It will describe a call to action button for the destination URL. Can be skipped if not needed as well.

If you select the "Video Remote VAST URI" option, it will take you to the next interface where you can upload your video creative tag.

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Click "Save". The creative set will be saved.

Preview page

What is a preview page?

An ad preview page is a powerful tool that allows advertisers and ad operations teams to preview how their ads will appear before they go live. This invaluable resource offers a real-time glimpse of the ad's rendering on different devices (mobile/desktop), ensuring its optimal display and functionality. By enabling users to catch potential issues and make necessary adjustments, an ad preview page significantly enhances the efficiency and effectiveness of advertising campaigns.

How/when to use the preview page?

The ad preview page serves as a crucial step in the advertising workflow, providing an opportunity for advertisers to verify the accuracy and effectiveness of their ad campaigns before launch. It is best utilized during the final stages of campaign creation, just before the campaign goes live. By accessing the preview page, users can view how their ads will appear across various devices.

Additionally, the preview page allows users to check for any visual or functional discrepancies, such as misplaced elements, broken links, or incorrect targeting settings, which might adversely impact the ad's performance. Moreover, advertisers can leverage the preview page to evaluate the ad's alignment with the brand's guidelines and messaging, guaranteeing brand consistency and professionalism.

- Campaign preview
- Creative-set preview
- Individual creative preview

Campaign preview - How to?

Set up your campaign and then navigate to the three dots on the right and select from two options "Preview in browser" or "Demo page preview".

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Once you access the Eskimi campaign preview page, you will be able to:

Preview in browser page:

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Demo preview page:

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Creative-set preview - How to?

Set up your creatives under creative-set and then navigate to the three dots menu on the right and click "Preview creative set".

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Individual creative preview - How to?

Set up your creative and then navigate to the three dots menu on the right and click on "Preview creative".

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The versatility of the preview page extends to various ad types, including Banner (file banners, JavaScript, Rich Media), Video (VAST, IBV, remote VAST URI), Audio, Native ads. It is also compatible with whitelabeled accounts.

Moreover, beyond ensuring proper rendering, the preview page serves as a troubleshooting tool by allowing you to verify if click and impression trackers are firing correctly. This functionality proves invaluable in identifying and resolving potential issues before the creative/campaign goes live.

Tips and tricks

If you are logged into Eskimi DSP (or your white-label page), each "Demo Preview Page" field i.e. "ID:123456" will be an active link. Clicking on it will redirect you to either the Campaign or the Creative Set. 

Conclusion

The preview page should not be mistaken for a tool that shows how ads will be displayed in specific environments, such as in-game scenarios. It does not generate screenshot mockups. Instead, its primary function is to allow advertisers to preview their ads before going live, facilitating troubleshooting of rendering issues, and reviewing all implemented trackers. Moreover, it offers a platform to ensure that the ads align with market standards and guidelines, enhancing the overall effectiveness of advertising campaigns.

Creative Requirements

Static Banner
File type: .png, .jpg/.gif 

Dimensions: might differ upon the specific country
Mobile -  320x480, 300x250, 300x600, 250x250, 200x200, 300x100, 468x60, 320x50, 300x50
Desktop - 300x250, 728x90, 250x250, 300x600, 160x600, 120x600, 336x280, 970x90

Size: Recommended up to 150 KB, maximum allowed up to 4.5 MB
Animated Banner

File type: html5 (JavaScript)

Dimensions: might differ upon the specific country
Mobile -  320x480, 300x250, 300x600, 250x250, 200x200, 300x100, 468x60, 320x50, 300x50
Desktop - 300x250, 728x90, 250x250, 300x600, 160x600, 120x600, 336x280, 970x90

Size: Creatives may not exceed a 150 KB initial load, the total download cannot exceed 5 MB

Duration: Ads must remain static after 30 seconds
Technical:

  • Creative must be fully SSL compliant (all requests from https) — landing page also https.
  • RM creative main index.html file has to have campaign landing page URL (click URL)
  • RM creative must have ClickTag macros, one of {CLICK_URL}, {CLICK_URL_ENC}, {CLICK_URL_ASYNC}
  • Click tag has to be inserted in the main RM creative file (if it's HTML5 - index.html file, if it's a JavaScript tag - main JS tag).
  • All creatives must open landing page (click URL) in new tab/window.
  • The target window for the click-through URL must be set to "_blank" so the click-through will open in a new window.
  • Do not leave the target statement undeclared.
  • Rich Media creative code has to be valid and pass validator - https://validator.w3.org.
  • Also no errors in browser console.
Sticky Ads

File type: .png, .jpg/.gif/ HTML5 (JavaScript)

Dimensions:
320x50, 300x250, 728x90, 300x50, 320x100, 120x600, 300x100, 250x250, 160x600, 300x600, 336x280, 234x60, 200x200, 160x90, 240x400, 970x250, 320x480, 970x90, 468x60, 728x40

Size: Recommended up to 150KB, maximum allowed up to 4.5MB
Templated Rich Media

File type: Assets for Creative Development .png/.jpg or .psd

Dimensions:
300x250, 320x480, 300x600, 160x600, 300x50, 300x150, 300x300, 320x50, 320x100, 320x320, 336x280, 728x90, 970x90, 970x250 or Photoshop file (.psd) with all elements in the banner on separate layers and fonts


1 Image: Glitch, Countdown, Dancing 3D*, Rotating Billboard*
2 Images: Shake & Brake, Blinds, Slider, Scratch to Reveal, Page Flip, Parallax*
3 Images: 3D Rotating, Carousel, Pixel pages, 3D Triangle, Parallax 3D Triangle*
4 Images: Carousel, Pixel pages, 3D Cubes, 3D Cube vertical, Animated Cubes, Animated 3D Cubes, 3D Cube horizontal, Parallax 3D Cube*
5-6 Images: Carousel, Pixel pages
7-10 Images: Carousel
* check specifications or rely on the creative builder on DSP
Custom Rich Media

File type: Photoshop file (.psd) with all elements in the banner on separate layers
Additionally:

  • Brand guidelines, brand book, logos (if available)
  • CTA button attached or guidelines given
  • Banner flow and logic described in a few sentences
  • All banner sizes that will be used in the campaign
Forced Perspective:
File type: ad design in Photoshop file format (.psd) with all elements in the banner on separate layers.
Product 3D model if available, and/or product print sheet in good quality image format.
3D model file format: .GLTF for web 3D format, .FBX or .OBJ,
UV wrapped with provided texture image files

Additionally:
Brand guidelines, brand book, logos (if available)
CTA button attached or guidelines given
Banner flow and logic described in a few sentences
All banner sizes that will be used in the campaign
High Impact Ads

File type: Assets for Creative Development .psd

Floating ad: 150x150 .png/.jpg/.psd
Full Page Takeover: responsive

Topscroll: responsive

Midscroll: responsive

Responsive means that the format is adjusting to the screen size it is serving.
Dynamic Ads

File type: Assets for Creative Development
Product feed - json or xml format.
Weather ads - city and particular conditions.
For any other types of dynamic ads, use API.

Dimensions:

  • Mobile: 320x480, 300x250, 300x600, 250x250, 200x200, 300x100, 468x60, 320x50, 300x50
  • Desktop: 300x250, 728x90, 250x250, 300x600, 160x600, 120x600, 336x280, 970x90
Native Ads

File type: .png/.jpg and text

Dimensions:

  • Icon/logo 128x128
  • Main image 1200x627 (additional 600x600, 400x400, 1200x1200)
  • Title 25 symbols*
  • Description max 90 symbols*
  • CTA max 15 symbols*
  • Advertiser max 25 symbols*
    * - including the spaces between letters

Additionally:

  • Likes a number between 1 and trillion
  • Downloads number between 1 and a trillion
  • Price max 50 symbols
  • Sale Price max 50 symbols
  • Phone max 50 symbols
  • Address max 100 symbols
  • Star Rating max 4 symbols
  • Additional Description max 90 symbols
  • Display URL max 1000 symbols
In-Game Ads

File type:

  • Banner .jpg/gif, html5 and tags
  • Video .mp4

Dimensions:

  • Banner: 480x320, 300x250, 640x360, 336x280, 320x480, 320x50, 640x480
    Additionally: 768x1024, 1920x1080, 970x250, 728x90, 300x600, 320x320, 160x600, 250x250, 320x100, 360x640 320x180.
  • Video: 320x480, 480x320, 1024x768, 768x1024

Size: Recommended video file less than 15 MB

Duration: Recommended video duration 6-15 seconds
In-Banner Video

File type: .mp4

Dimensions: 4:3 ratio

Size: Maximum up to 5 MB
Duration: Recommended up to 30 seconds

Additionally:

  • Description
  • CTA
  • Companion banner 300x250 in the file .png/.jpg/html5 (JavaScript) (not necessary) 
VAST Video

File type: .mp4

Dimensions: 16:9 ratio

Size: Maximum up to 5 MB
Duration: Recommended up to 30 seconds. Maximum duration 6 minutes

Additionally:

  • Description
  • CTA
  • Companion banner 300x250 in the file .png/.jpg/html5 (JavaScript) (not necessary) 
Rewarded Video

File type: .mp4

Dimensions:320x480, 480x320

Size: Maximum up to 5 MB
Duration: Recommended up to 30 seconds.

Additionally:

  • Description
  • CTA
  • Companion banner 300x250 in the file .png/.jpg/html5 (JavaScript) (not necessary) 
CTV Ads

File type: .mp4, External VAST URI (without VPAID)
VPAID/OMID is not supported, therefore viewability is not tracked.

Dimensions: 1920x1080

Size: Recommended 45 MB. Maximum 100 MB.

Duration: Recommended up to 30 seconds. Maximum up to 1 minute.
Audio Ads

File type: MP3, WAV, WMA or OGG

Bitrate: at least 128 kbps

Size: max 50mb

Duration: Recommended 15 to 30 seconds (limited inventory supporting up to 60 seconds)
Facebook & Instagram ads (In-feed)

Facebook account integration, set-up (please contact adops for more details). Steps: Business settings > Pages > Choose an exact page > Assign Partners > Business ID > Enter Business ID > Choose Publish content and view earnings insights > Next > Done

Icon 128x128px (app/product icon)

Main image 1200x627px; 600x600px (only 20% text allowed)

Title (product or service) 25 symbols*

Description (advertising text) 90 symbols*

CTA (described call-to-action for the destination) 15 symbols*

Advertiser (name of the advertiser) 25 symbols*

* - including the spaces between letters
YouTube bumper ad

Bumper ad: video no longer than 6 sec.
Uploaded to YouTube account & video link provided
YouTube in-stream ad

Video up to 15/20/30 sec (Recommended).
Uploaded to YouTube account & video link provided



Requirements fo Alcohol creatives (update needed)

All creatives related to alcohol has to have:

- Text: DRINK RESPONSIBLY.

- This icon set: dontdrink2.png

Text and icons size should be adapted by creative size, but it should be visible and readable without zoom.

Note: Eskimi complies with the Ad Exchanges and countries policy. Therefore, the requirements may differ depending on the targeted country.