General Information
General information regarding Eskimi creative types, uploading processes, requirements, and other associated topics.
- Creatives types
- Uploading Creatives
- Preview page
- Creative Requirements
- Requirements fo Alcohol creatives (update needed)
Creatives types
STANDARD IMAGE/ .GIF
Standard image ads have the lowest CPM from all formats and that allows us to maximize impressions and reach within the given budget.
Moreover, standard ads can be served to feature phones and proxy browsers. This expands the potential to reach up to a maximum.
.GIF formats can be used instead of simple images.
Recommended formats: 320x50, 300x50, 300x100, 300x250, 320x250.
AWARENESS/ MAX REACH/ LOW CPM/ HIGH COVERAGE
INTERACTIVE BANNERS
Rich media lets to create complex ads that elicit strong user response.
Using HTML5 technology, the ads can include scratch, swipe, drag&drop, shake, and other interactions.
ENGAGEMENT/ INTERACTION/ MEMORABLE/ HTML5
DYNAMIC/ MOOD BANNERS
This solution allows serving your audience the right message at the right time, in the right context. Your brand message becomes more relevant to the people you’re targeting, so they can relate and connect with the brand more easily.
RELEVANT/ MAX REACH/ CONTEXTUAL
VIDEO ADS
Video entertains, educates, and inspires. Video is a great storyteller and keeps users glued to your content.
Video ads are served on in-banner and VAST placements.
Video ads are highly measurable with the detailed video metrics of watched length, view-through-rate, cost-per-view.
Videos are non-skippable up to 30s, so it’s recommended to have them short.
REACH/ GOOD CTR/ STORY-TELLING
NATIVE ADS
Native ads are based on flexible components that are inserted into different layouts, depending on the type of device the ad is served, how the content on the page appears, and more.
They are less intrusive and produces better results in terms of CTR.
IMPRESSIONS/ LESS INTRUSIVE/ SELECTIVE INVENTORY
Uploading Creatives
There are 3 types of ads that you can launch on your own using Eskimi DSP self-service:
BANNER ADS:
You can find the requirements for banner ads here: What are the most popular ad banner formats?
Banner samples can be found in the attachments
Step 1: Log in to your DSP account, go to Creative Sets, and on the new page click "Add creative set".
Step 2: On the next page indicate the creative sets Title and select the format.
First, choose the type of your banner:
After selecting the desired creative format, click "Continue". And you will be greeted with the upload screen. Indicate the Title of the creative, and select the file you want to upload. After that click "Save".
VIDEO ADS:
You can find requirements for video ads here: Video ad formats
The same process applies and to video uploads.
Step 1: Log in to your DSP account, go to Creative Sets, and click "Add creative set".
Step 2: Select the type of your creative set as video and name it.
Step 3: Select the type of video (VAST + IBV, VAST, IBV).
Step 4: After selecting the type. You will be greeted with the video upload page.
Step 4: Upload companion banners (this step is not necessary) Companion banners must contain at least one of the following sizes: 300x250 or 300x60.
Step 5: Write Call to action text. This text should be short and engaging, eg. Buy now. It will describe a call to action button for the destination URL.
Step 6: Save your video ad. The video dimensions might change after uploading in comparison with the original video because the system resizes the video based on the quality of the video and other factors. However, this doesn't have any impact on the performance of the campaigns.
Preview page
What is a preview page?
An ad preview page is a powerful tool that allows advertisers and ad operations teams to preview how their ads will appear before they go live. This invaluable resource offers a real-time glimpse of the ad's rendering on different devices (mobile/desktop), ensuring its optimal display and functionality. By enabling users to catch potential issues and make necessary adjustments, an ad preview page significantly enhances the efficiency and effectiveness of advertising campaigns.
How/when to use the preview page?
The ad preview page serves as a crucial step in the advertising workflow, providing an opportunity for advertisers to verify the accuracy and effectiveness of their ad campaigns before launch. It is best utilized during the final stages of campaign creation, just before the campaign goes live. By accessing the preview page, users can view how their ads will appear across various devices.
Additionally, the preview page allows users to check for any visual or functional discrepancies, such as misplaced elements, broken links, or incorrect targeting settings, which might adversely impact the ad's performance. Moreover, advertisers can leverage the preview page to evaluate the ad's alignment with the brand's guidelines and messaging, guaranteeing brand consistency and professionalism.
- Campaign preview
- Creative-set preview
- Individual creative preview
Campaign preview - How to?
Set up your campaign and then navigate to the three dots on the right and select from two options "Preview in browser" or "Demo page preview".
Once you access the Eskimi campaign preview page, you will be able to:
- Verify the proper rendering of all your ads.
- Preview your advertising in both desktop and mobile environments.
- Copy the ad text for reference or further use.
Preview in browser page:
Demo preview page:
Creative-set preview - How to?
Set up your creatives under creative-set and then navigate to the three dots menu on the right and click "Preview creative set".
Individual creative preview - How to?
Set up your creative and then navigate to the three dots menu on the right and click on "Preview creative".
The versatility of the preview page extends to various ad types, including Banner (file banners, JavaScript, Rich Media), Video (VAST, IBV, remote VAST URI), Audio, Native ads. It is also compatible with whitelabeled accounts.
Moreover, beyond ensuring proper rendering, the preview page serves as a troubleshooting tool by allowing you to verify if click and impression trackers are firing correctly. This functionality proves invaluable in identifying and resolving potential issues before the creative/campaign goes live.
Tips and tricks
If you are logged into Eskimi DSP (or your white-label page), each "Demo Preview Page" field i.e. "ID:123456" will be an active link. Clicking on it will redirect you to either the Campaign or the Creative Set.
Conclusion
The preview page should not be mistaken for a tool that shows how ads will be displayed in specific environments, such as in-game scenarios. It does not generate screenshot mockups. Instead, its primary function is to allow advertisers to preview their ads before going live, facilitating troubleshooting of rendering issues, and reviewing all implemented trackers. Moreover, it offers a platform to ensure that the ads align with market standards and guidelines, enhancing the overall effectiveness of advertising campaigns.
Creative Requirements
Static Banner |
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File type: .png, .jpg/.gif
Dimensions: might differ upon the specific country Size: Recommended up to 150 KB, maximum allowed up to 4.5 MB |
Animated Banner |
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File type: html5 (JavaScript) Dimensions: might differ upon the specific country Size: Creatives may not exceed a 150 KB initial load, the total download cannot exceed 5 MB Duration: Ads must remain static after 30 seconds
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Sticky Ads |
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File type: .png, .jpg/.gif/ HTML5 (JavaScript) Dimensions: Size: Recommended up to 150KB, maximum allowed up to 4.5MB |
Templated Rich Media |
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File type: Assets for Creative Development .png/.jpg or .psd Dimensions: 1 Image: Glitch, Countdown, Dancing 3D*, Rotating Billboard* 2 Images: Shake & Brake, Blinds, Slider, Scratch to Reveal, Page Flip, Parallax* 3 Images: 3D Rotating, Carousel, Pixel pages, 3D Triangle, Parallax 3D Triangle* 4 Images: Carousel, Pixel pages, 3D Cubes, 3D Cube vertical, Animated Cubes, Animated 3D Cubes, 3D Cube horizontal, Parallax 3D Cube* 5-6 Images: Carousel, Pixel pages 7-10 Images: Carousel * check specifications or rely on the creative builder on DSP |
Custom Rich Media |
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File type: Photoshop file (.psd) with all elements in the banner on separate layers
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| Forced Perspective: File type: ad design in Photoshop file format (.psd) with all elements in the banner on separate layers. Product 3D model if available, and/or product print sheet in good quality image format. 3D model file format: .GLTF for web 3D format, .FBX or .OBJ, UV wrapped with provided texture image files Additionally: Brand guidelines, brand book, logos (if available) CTA button attached or guidelines given Banner flow and logic described in a few sentences All banner sizes that will be used in the campaign |
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High Impact Ads |
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File type: Assets for Creative Development .psd Floating ad: 150x150 .png/.jpg/.psd Topscroll: responsive Midscroll: responsive Responsive means that the format is adjusting to the screen size it is serving. |
Dynamic Ads |
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File type: Assets for Creative Development Dimensions:
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Native Ads |
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File type: .png/.jpg and text Dimensions:
Additionally:
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In-Game Ads |
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File type:
Dimensions:
Size: Recommended video file less than 15 MB Duration: Recommended video duration 6-15 seconds |
In-Banner Video |
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File type: .mp4 Dimensions: 4:3 ratio Size: Maximum up to 5 MB
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VAST Video |
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File type: .mp4 Dimensions: 16:9 ratio Size: Maximum up to 5 MB Additionally:
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Rewarded Video |
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File type: .mp4 Dimensions:320x480, 480x320 Size: Maximum up to 5 MB Additionally:
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CTV Ads |
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File type: .mp4, External VAST URI (without VPAID) Dimensions: 1920x1080 Size: Recommended 45 MB. Maximum 100 MB. Duration: Recommended up to 30 seconds. Maximum up to 1 minute. |
Audio Ads |
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File type: MP3, WAV, WMA or OGG Bitrate: at least 128 kbps Size: max 50mb Duration: Recommended 15 to 30 seconds (limited inventory supporting up to 60 seconds) |
Facebook & Instagram ads (In-feed) |
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Facebook account integration, set-up (please contact adops for more details). Steps: Business settings > Pages > Choose an exact page > Assign Partners > Business ID > Enter Business ID > Choose Publish content and view earnings insights > Next > Done |
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Icon 128x128px (app/product icon) Main image 1200x627px; 600x600px (only 20% text allowed) Title (product or service) 25 symbols* Description (advertising text) 90 symbols* CTA (described call-to-action for the destination) 15 symbols* Advertiser (name of the advertiser) 25 symbols* * - including the spaces between letters |
YouTube bumper ad |
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Bumper ad: video no longer than 6 sec. |
YouTube in-stream ad |
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Video up to 15/20/30 sec (Recommended). |
Requirements fo Alcohol creatives (update needed)
All creatives related to alcohol has to have:
- Text: DRINK RESPONSIBLY.
- This icon set: 
Text and icons size should be adapted by creative size, but it should be visible and readable without zoom.
Note: Eskimi complies with the Ad Exchanges and countries policy. Therefore, the requirements may differ depending on the targeted country.