Banner **samples** can be found [HERE](https://manual.eskimi.com/books/additional-creative-formats/page/static-banners-standard-display "Static Banners (standard display)") as well.
**Steps to follow:** Log in to your DSP account > Go to "***Creative Sets***" > on the new page click "***Add creative set***". [](https://manual.eskimi.com/uploads/images/gallery/2025-04/rECBhmG6brP3woUG-1.png) Under **"*Creative set title*"** set the name > Select "***Creative Format***" and "***Banner Format***" > Click "***Save creative set***". [](https://manual.eskimi.com/uploads/images/gallery/2025-04/IGHqVexY2KQXdndA-2.png) **Uploading Banner Creatives:** - **File Banners** - These are simple static images that can be uploaded from your computer. The specifications and requirements are shared above at the beginning of this article. - **Javascript Tag** - These are HTML format banners. Note that these ad servers must support https, comply with ad exchange policies, and technical requirements. Example: [](https://manual.eskimi.com/uploads/images/gallery/2021-01/image-1610548349196.png) - **Rich Media** - This are animated creatives. Find more about Rich Media creatives and how to create them "[**Here**](https://manual.eskimi.com/books/creatives/page/creating-standard-rich-media-in-eskimi-dsp-rich-media-builder-guide "Creating Standard Rich Media in Eskimi DSP (Rich Media Builder Guide)")" in the article. After selecting and uploading the desired creative format / creatives, click "Save" and and the Creative set will be created which can be selected later while setting up the campaign. --- ##### **Video Ads:** **You can find the requirements for Video Ads here: [Video ad formats](https://manual.eskimi.com/books/uploading-video-ads-and-their-requirements/page/what-are-video-ads-formats-and-what-do-i-see-in-report "What are video ads formats and what do I see in report?")** **Steps to follow:** Log in to your DSP account > Go to "***Creative Sets***" > on the new page click "***Add creative set***". [](https://manual.eskimi.com/uploads/images/gallery/2025-04/rECBhmG6brP3woUG-1.png) Under **"*Creative set title*"** set the name > Select "***Creative Format***" and "***Video format***" from the 04 provided options > Click "***Save creative set***". [](https://manual.eskimi.com/uploads/images/gallery/2025-04/HlswDGhzIJZEAWyO-3.png) If you select "***Video Vast***" or "***IBV***" or "***Video Vast + IBV***", the interface will take you to the next video file upload page. Now give it a name under "***Title***" > Click "***Choose files***" and upload the video files from your computer > and click "***Save***". The creative set will be saved. [](https://manual.eskimi.com/uploads/images/gallery/2025-04/9zmk0ZVSBdv39Hy8-04.png) Companion Banners can be upload as well, but the step is not necessary / not mandatory and can be skipped. Companion banners must contain at least one of the following sizes: 300x250 or 300x60. Write Call to action text. This text should be short and engaging, eg. Buy now. It will describe a call to action button for the destination URL. Can be skipped if not needed as well. If you select the "***Video Remote VAST URI***" option, it will take you to the next interface where you can upload your video creative tag.  Click "***Save***". The creative set will be saved. --- # Preview page ##### **What is a preview page?** An ad preview page is a powerful tool that allows advertisers and ad operations teams to preview how their ads will appear before they go live. This invaluable resource offers a real-time glimpse of the ad's rendering on different devices (mobile/desktop), ensuring its optimal display and functionality. By enabling users to catch potential issues and make necessary adjustments, an ad preview page significantly enhances the efficiency and effectiveness of advertising campaigns. ##### **How/when to use the preview page?** The ad preview page serves as a crucial step in the advertising workflow, providing an opportunity for advertisers to verify the accuracy and effectiveness of their ad campaigns before launch. It is best utilized during the final stages of campaign creation, just before the campaign goes live. By accessing the preview page, users can view how their ads will appear across various devices. Additionally, the preview page allows users to check for any visual or functional discrepancies, such as misplaced elements, broken links, or incorrect targeting settings, which might adversely impact the ad's performance. Moreover, advertisers can leverage the preview page to evaluate the ad's alignment with the brand's guidelines and messaging, guaranteeing brand consistency and professionalism. ##### **- Campaign preview** ##### **- Creative-set preview** ##### **- Individual creative preview** ##### **Campaign preview - How to?** Set up your campaign and then navigate to the three dots on the right and select from two options "**Preview in browser**" or "**Demo page preview**". [](https://manual.eskimi.com/uploads/images/gallery/2025-02/BjA6NqI9VzeoEWpq-image.png) Once you access the Eskimi campaign preview page, you will be able to: - Verify the proper rendering of all your ads. - Preview your advertising in both desktop and mobile environments. - Copy the ad text for reference or further use. **Preview in browser** page: [](https://manual.eskimi.com/uploads/images/gallery/2023-07/5AnOcMHXjvcoFreR-screenshot-2023-07-25-at-11-17-12.png) **Demo preview page**: [](https://manual.eskimi.com/uploads/images/gallery/2025-02/u3OdIazT9ihSkaH9-image.png) ##### **Creative-set preview - How to?** Set up your creatives under creative-set and then navigate to the three dots menu on the right and click "**Preview creative set"**. [](https://manual.eskimi.com/uploads/images/gallery/2025-02/GyWcTePr06z93jIV-image.png) ##### **Individual creative preview - How to?** Set up your creative and then navigate to the three dots menu on the right and click on "**Preview creative**". [](https://manual.eskimi.com/uploads/images/gallery/2025-02/yVZenjRjTY6HYclG-image.png) The versatility of the preview page extends to various ad types, including Banner (file banners, JavaScript, Rich Media), Video (VAST, IBV, remote VAST URI), Audio, Native ads. It is also compatible with whitelabeled accounts. Moreover, beyond ensuring proper rendering, the preview page serves as a troubleshooting tool by allowing you to verify if click and impression trackers are firing correctly. This functionality proves invaluable in identifying and resolving potential issues before the creative/campaign goes live. ##### **Tips and tricks** If you are logged into Eskimi DSP (or your white-label page), each "Demo Preview Page" field i.e. "ID:123456" will be an active link. Clicking on it will redirect you to either the Campaign or the Creative Set. ##### **Conclusion** The preview page should not be mistaken for a tool that shows how ads will be displayed in specific environments, such as in-game scenarios. It does not generate screenshot mockups. Instead, its primary function is to allow advertisers to preview their ads before going live, facilitating troubleshooting of rendering issues, and reviewing all implemented trackers. Moreover, it offers a platform to ensure that the ads align with market standards and guidelines, enhancing the overall effectiveness of advertising campaigns. # Creative Requirements| ##### **Static Banner** |
**File type:** .png, .jpg/.gif |
| ##### **Animated Banner** |
| **File type:** html5 (JavaScript) **Dimensions:** might differ upon the specific country Mobile - 320x480, 300x250, 300x600, 250x250, 200x200, 300x100, 468x60, 320x50, 300x50 Desktop - 300x250, 728x90, 250x250, 300x600, 160x600, 120x600, 336x280, 970x90 **Size:** Creatives may not exceed a 150 KB initial load, the total download cannot exceed 5 MB **Duration:** Ads must remain static after 30 seconds **Technical:** - Creative must be fully SSL compliant (all requests from https) — landing page also https. - RM creative main index.html file has to have campaign landing page URL (click URL) - RM creative must have ClickTag macros, one of {CLICK\_URL}, {CLICK\_URL\_ENC}, {CLICK\_URL\_ASYNC} - Click tag has to be inserted in the main RM creative file (if it's HTML5 - index.html file, if it's a JavaScript tag - main JS tag). - All creatives must open landing page (click URL) in new tab/window. - The target window for the click-through URL must be set to "\_blank" so the click-through will open in a new window. - Do not leave the target statement undeclared. - Rich Media creative code has to be valid and pass validator - [https://validator.w3.org.](https://validator.w3.org.) - Also no errors in browser console. |
| ##### **Sticky Ads** |
| **File type:** .png, .jpg/.gif/ HTML5 (JavaScript) **Dimensions:** 320x50, 300x250, 728x90, 300x50, 320x100, 120x600, 300x100, 250x250, 160x600, 300x600, 336x280, 234x60, 200x200, 160x90, 240x400, 970x250, 320x480, 970x90, 468x60, 728x40 **Size:** Recommended up to 150KB, maximum allowed up to 4.5MB |
| ##### **Templated Rich Media** |
| **File type:** Assets for Creative Development .png/.jpg or .psd **Dimensions:** 300x250, 320x480, 300x600, 160x600, 300x50, 300x150, 300x300, 320x50, 320x100, 320x320, 336x280, 728x90, 970x90, 970x250 or Photoshop file (.psd) with all elements in the banner on separate layers and fonts **1 Image:** Glitch, Countdown, Dancing 3D\*, Rotating Billboard\* **2 Images:** Shake & Brake, Blinds, Slider, Scratch to Reveal, Page Flip, Parallax\* **3 Images:** 3D Rotating, Carousel, Pixel pages, 3D Triangle, Parallax 3D Triangle\* **4 Images:** Carousel, Pixel pages, 3D Cubes, 3D Cube vertical, Animated Cubes, Animated 3D Cubes, 3D Cube horizontal, Parallax 3D Cube\* **5-6 Images:** Carousel, Pixel pages **7-10 Images:** Carousel **\*** check specifications or rely on the creative builder on DSP |
| ##### **Custom Rich Media** |
| **File type:** Photoshop file (.psd) with all elements in the banner on separate layers Additionally: - Brand guidelines, brand book, logos (if available) - CTA button attached or guidelines given - Banner flow and logic described in a few sentences - All banner sizes that will be used in the campaign |
| ****Forced Perspective:**** File type: ad design in Photoshop file format (.psd) with all elements in the banner on separate layers. Product 3D model if available, and/or product print sheet in good quality image format. 3D model file format: .GLTF for web 3D format, .FBX or .OBJ, UV wrapped with provided texture image files Additionally: Brand guidelines, brand book, logos (if available) CTA button attached or guidelines given Banner flow and logic described in a few sentences All banner sizes that will be used in the campaign |
| ##### **High Impact Ads** |
| **File type:** Assets for Creative Development .psd **Floating ad:** 150x150 .png/.jpg/.psd **Full Page Takeover:** responsive **Topscroll:** responsive **Midscroll:** responsive Responsive means that the format is adjusting to the screen size it is serving. |
| ##### **Dynamic Ads** |
| **File type:** Assets for Creative Development Product feed - json or xml format. Weather ads - city and particular conditions. For any other types of dynamic ads, use API. **Dimensions:** - Mobile: 320x480, 300x250, 300x600, 250x250, 200x200, 300x100, 468x60, 320x50, 300x50 - Desktop: 300x250, 728x90, 250x250, 300x600, 160x600, 120x600, 336x280, 970x90 |
| ##### **Native Ads** |
| **File type:** .png/.jpg and text **Dimensions:** - Icon/logo 128x128 - Main image 1200x627 (additional 600x600, 400x400, 1200x1200) - Title 25 symbols\* - Description max 90 symbols\* - CTA max 15 symbols\* - Advertiser max 25 symbols\* **\*** - including the spaces between letters Additionally: - Likes a number between 1 and trillion - Downloads number between 1 and a trillion - Price max 50 symbols - Sale Price max 50 symbols - Phone max 50 symbols - Address max 100 symbols - Star Rating max 4 symbols - Additional Description max 90 symbols - Display URL max 1000 symbols |
| ##### **In-Game Ads** |
| **File type:** - Banner .jpg/gif, html5 and tags - Video .mp4 **Dimensions:** - Banner: 480x320, 300x250, 640x360, 336x280, 320x480, 320x50, 640x480 Additionally: 768x1024, 1920x1080, 970x250, 728x90, 300x600, 320x320, 160x600, 250x250, 320x100, 360x640 320x180. - Video: 320x480, 480x320, 1024x768, 768x1024 **Size:** Recommended video file less than 15 MB **Duration:** Recommended video duration 6-15 seconds |
| ##### **In-Banner Video** |
| **File type:** .mp4 **Dimensions:** 4:3 ratio **Size:** Maximum up to 5 MB **Duration:** Recommended up to 30 seconds Additionally: - Description - CTA - Companion banner 300x250 in the file .png/.jpg/html5 (JavaScript) (not necessary) |
| ##### **VAST Video** |
| **File type:** .mp4 **Dimensions:** 16:9 ratio **Size:** Maximum up to 5 MB **Duration:** Recommended up to 30 seconds. Maximum duration 6 minutes Additionally: - Description - CTA - Companion banner 300x250 in the file .png/.jpg/html5 (JavaScript) (not necessary) |
| ##### **Rewarded Video** |
| **File type:** .mp4 **Dimensions:**320x480, 480x320 **Size:** Maximum up to 5 MB **Duration:** Recommended up to 30 seconds. Additionally: - Description - CTA - Companion banner 300x250 in the file .png/.jpg/html5 (JavaScript) (not necessary) |
| ##### **CTV Ads** |
| **File type: .**mp4, External VAST URI (without VPAID) VPAID/OMID is not supported, therefore viewability is not tracked. **Dimensions:** 1920x1080 **Size:** Recommended 45 MB. Maximum 100 MB. **Duration:** Recommended up to 30 seconds. Maximum up to 1 minute. |
| ##### **Audio Ads** |
| **File type:** MP3, WAV, WMA or OGG **Bitrate:** at least 128 kbps **Size:** max 50mb **Duration:** Recommended 15 to 30 seconds (limited inventory supporting up to 60 seconds) |
| ##### **Facebook & Instagram ads (In-feed)** |
| Facebook account integration, set-up (please contact adops for more details). Steps: Business settings > Pages > Choose an exact page > Assign Partners > Business ID > Enter Business ID > Choose Publish content and view earnings insights > Next > Done |
| Icon 128x128px (app/product icon) Main image 1200x627px; 600x600px (only 20% text allowed) Title (product or service) 25 symbols\* Description (advertising text) 90 symbols\* CTA (described call-to-action for the destination) 15 symbols\* Advertiser (name of the advertiser) 25 symbols\* \* - including the spaces between letters |
| ##### **YouTube bumper ad** |
| Bumper ad: video no longer than 6 sec. Uploaded to YouTube account & video link provided |
| ##### **YouTube in-stream ad** |
| Video up to 15/20/30 sec (Recommended). Uploaded to YouTube account & video link provided |