Creative Requirements

Static Banner
File type: .png, .jpg/.gif 

Dimensions: might differ upon the specific country
Mobile -  320x480, 300x250, 300x600, 250x250, 200x200, 300x100, 468x60, 320x50, 300x50
Desktop - 300x250, 728x90, 250x250, 300x600, 160x600, 120x600, 336x280, 970x90

Size: Recommended up to 150KB Maximum allowed up to 4.5MB

Animated Banner

File type: html5 (Java Script)

Dimensions: might differ upon the specific country
Mobile -  320x480, 300x250, 300x600, 250x250, 200x200, 300x100, 468x60, 320x50, 300x50
Desktop - 300x250, 728x90, 250x250, 300x600, 160x600, 120x600, 336x280, 970x90

Size: Creatives may not exceed a 150K initial load, the total download cannot exceed 5MB

Duration: Ads must remain static after 30 seconds
Technical:

  • Creative must be fully SSL compliant (all request from https). Landing page also https.
  • RM creative main index.html file has to have campaign landing page URL (click URL)
  • RM creative must have ClickTag macros, one of {CLICK_URL}, {CLICK_URL_ENC}, {CLICK_URL_ASYNC}
  • Click tag has to be inserted in main RM creative file (if it's HTML5 - index.html file ; if it's a JavaScript tag - main JS tag).
  • All creatives must open landing page (click URL) in new tab/window.
  • The target window for the click-through URL must be set to "_blank" so the click-through will open in a new window.
  • Do not leave the target statement undeclared.
  • Rich Media creative code has to be valid and pass validator - https://validator.w3.org.
  • Also no errors in browser console.
Sticky Ads

File type: .png, .jpg/.gif/ HTML5 (Java Script)

Dimensions:
320x50, 300x250, 728x90, 300x50, 320x100, 120x600, 300x100, 250x250, 160x600, 300x600, 336x280, 234x60, 200x200, 160x90, 240x400, 970x250, 320x480, 970x90, 468x60, 728x40

Size: Recomended up to 150KB Maximum allowed up to 4.5MB

Standard Rich Media

File type: Assets for Creative Development .png/.jpg or .psd

Dimensions:
300x250, 320x480, 300x600, 160x600, 300x50, 300x150, 300x300, 320x50, 320x100, 320x320, 336x280, 728x90, 970x90, 970x250 or Photoshop file (.psd) with all elements in the banner on separate layers and fonts


1 Image: Glitch, Countdown, Dancing 3D*, Rotating Billboard*
2 Images: Shake & Brake, Blinds, Slider, Scratch to Reveal, Page Flip, Parallax*
3 Images: 3D Rotating, Carousel, Pixel pages, 3D Triangle, Parallax 3D Triangle*
4 Images: Carousel, Pixel pages, 3D Cubes, 3D Cube vertical, Animated Cubes, Animated 3D Cubes, 3D Cube horizontal, Parallax 3D Cube*
5-6 Images: Carousel, Pixel pages
7-10 Images: Carousel
* check specifications
Custom Rich Media

File type: Photoshop file (.psd) with all elements in the banner on separate layers
Additionally:

  • Brand guidelines, brand book, logos (if available)
  • CTA button attached or guidelines given
  • Banner flow and logic described in a few sentences
  • All banner sizes that will be used in the campaign
High Impact Ads

File type: Assets for Creative Development .psd

Floating ad: 150x150 .png/.jpg/.psd
Full Page Takeover:
responsive

Topscroll: responsive

Midscroll: responsive

Responsive means that format is adjusting to the screen size it is serving.

Dynamic Ads

File type: Assets for Creative Development
Product feed - json or xml format.
Weather ads - city and particular conditions.
For any other types of dynamic ads - API.

Dimensions:

  • Mobile: 320x480, 300x250, 300x600, 250x250, 200x200, 300x100, 468x60, 320x50, 300x50
  • Desktop: 300x250, 728x90, 250x250, 300x600, 160x600, 120x600, 336x280, 970x90
Native Ads

File type: .png/.jpg and text

Dimensions:

  • Icon/logo 128x128
  • Main image 1200x627 (additional 600x600, 400x400, 1200x1200)
  • Title 25 symbols*
  • Description max 90 symbols*
  • CTA max 15 symbols*
  • Advertiser max 25 symbols*
    * - including the spaces between letters

Additionally:

  • Likes number between 1 and trillion
  • Downloads number between 1 and trillion
  • Price max 50 symbols
  • Sale Price max 50 symbols
  • Phone max 50 symbols
  • Address max 100 symbols
  • Star Rating max 4 symbols
  • Additional Description max 90 symbols
  • Display URL max 1000 symbols
In-Game Ads

File type:

  • Banner .jpg/gif, html5 and tags
  • Video  .mp4

Dimensions:

  • Banner: 480x320, 300x250, 640x360, 336x280, 320x480, 320x50, 640x480
    Additionally: 768x1024, 1920x1080, 970x250, 728x90, 300x600, 320x320, 160x600, 250x250, 320x100, 360x640 320x180.
  • Video: 320x480, 480x320, 1024x768, 768x1024

Size: Recommended video file less than 15MB

Duration: Recommended video duration 6-15 seconds

In-Banner Video

File type: .mp4

Dimensions: 4:3 ratio

Size: Maximum up to 5MB
Duration: Recommended up to 30 seconds

Additionally:

  • Description
  • CTA
  • Companion banner 300x250 in the file .png/.jpg/html5 (Java Script) (not necessary) 
VAST Video

File type: .mp4

Dimensions: 16:9 ratio

Size: Maximum up to 5MB
Duration: Recommended up to 30 seconds. Maximum duration 6 minutes

Additionally:

  • Description
  • CTA
  • Companion banner 300x250 in the file .png/.jpg/html5 (Java Script) (not necessary) 
Rewarded Video

File type: .mp4

Dimensions:320x480, 480x320

Size: Maximum up to 5MB
Duration: Recommended up to 30 seconds.

Additionally:

  • Description
  • CTA
  • Companion banner 300x250 in the file .png/.jpg/html5 (Java Script) (not necessary) 
CTV Ads

File type: .mp4, External VAST URI (without VPAID)
VPAID/OMID is not supported, therefore viewability is not tracked.

Dimensions: 1920x1080

Size: Recommended 45 MB. Maximum 100 MB.

Duration: Recommended up to 30 seconds. Maximum up to 1 minute.

Audio Ads

File type: MP3, WAV, WMA or OGG

Bitrate: at least 128 kbps

Size: max 50mb

Duration: Recommended 15 to 30 seconds (limited inventory supporting up to 60 seconds)

Facebook & Instagram ads (In-feed)

Facebook account integration, set-up (please contact adops for more details). Steps: Business settings > Pages > Choose an exact page > Assign Partners > Business ID > Enter Business ID > Choose Publish content and view earnings insights > Next > Done

Icon 128x128px (app/product icon)

Main image 1200x627px; 600x600px (only 20% text allowed)

Title (product or service) 25 symbols*

Description (advertising text) 90 symbols*

CTA (described call-to-action for the destination) 15 symbols*

Advertiser (name of the advertiser) 25 symbols*

* - including the spaces between letters

Youtube bumper ad

Bumper ad: video no longer than 6 sec.
Uploaded to Youtube account & video link provided

Youtube in-stream ad

Video up to 15/20/30 sec (Recommended).
Uploaded to Youtube account & video link provided

Advanced templated rich media

1-3 IMAGES FORMATS PREVIEW: https://dsp.eskimi.com/campaign/BA8srlkk

4+ IMAGES FORMATS PREVIEW: https://dsp.eskimi.com/campaign/25Bsrlkn

Any supported sizes; Recommended sizes: 300x250, 300x600, 320x480, 320x50, 300x50, 300x100, 970x250, 728x90

Floating banner: 1 image

Map banner: map data cvs & up to 4 overlay elements - logo, button

Map with drag (Drag to see nearest store): map data & 1 image

Panorama (vertical & horizontal): 1 start image and 1 end image

Flip: 2 images

Slider (left to right): 2 images

Drag to reveal (Slide): 2 images

Pixel page: up to 5 images 

3D Prism: 3 images

Parallax cube: 4 images, overlay elements optional

VR showroom: 4 room wall images

Floating fixed ad: templated: 4 images

Blinds swipe: up to 5 images

Queue: up to 5 images (min 2 required)

Scroll to queue (image changes when scrolled): up to 5 images (min 3 required)

Slides: up to 5 images (min 2 required)

Train: up to 6 images (min 2 required)

Carousel: up to 6 images (min 3 required)

Deck of cards: up to 6 images (min 2 required)

Horizontal 4 side cube: 4 images




Revision #25
Created 19 August 2021 11:29:52
Updated 25 April 2024 09:54:38 by Yana Gryshkova