# Creative Requirements

<span style="color: rgb(141, 93, 217);">[*\*Please see updated Creative Requirements page here.*](https://manual.eskimi.com/books/eskimi-creative-studio-101/page/campaign-creative-requirements-20 "Creative Requirements 2.0")</span>

<table cellpadding="0" cellspacing="0" class="t1" id="bkmrk-standard-banners-ima"><tbody><tr style="height: 57px;"><td class="td1" style="height: 57px; width: 788px;" valign="top">##### **Static Banner**

</td></tr><tr style="height: 119px;"><td class="td1" style="height: 119px; width: 788px;" valign="top"><div><div><div aria-autocomplete="list" aria-label="B2">**File type:** .png, .jpg/.gif </div></div></div>**Dimensions:** might differ upon the specific country  
Mobile - 320x480, 300x250, 300x600, 250x250, 200x200, 300x100, 468x60, 320x50, 300x50   
Desktop - 300x250, 728x90, 250x250, 300x600, 160x600, 120x600, 336x280, 970x90

**Size:** Recommended up to 150 KB, maximum allowed up to 4.5 MB

</td></tr></tbody></table>

<table cellpadding="0" cellspacing="0" class="t1" id="bkmrk-floating-ads-.psd-fi"><tbody><tr><td class="td1" style="width: 787px;" valign="top">##### **Animated Banner**

</td></tr><tr><td class="td1" style="width: 787px;" valign="top">**File type:** html5 (JavaScript)

**Dimensions:** might differ upon the specific country  
Mobile - 320x480, 300x250, 300x600, 250x250, 200x200, 300x100, 468x60, 320x50, 300x50   
Desktop - 300x250, 728x90, 250x250, 300x600, 160x600, 120x600, 336x280, 970x90

**Size:** Creatives may not exceed a 150 KB initial load, the total download cannot exceed 5 MB

**Duration:** Ads must remain static after 30 seconds  
**Technical:**

- Creative must be fully SSL compliant (all requests from https) — landing page also https.
- RM creative main index.html file has to have campaign landing page URL (click URL)
- RM creative must have ClickTag macros, one of {CLICK\_URL}, {CLICK\_URL\_ENC}, {CLICK\_URL\_ASYNC}
- Click tag has to be inserted in the main RM creative file (if it's HTML5 - index.html file, if it's a JavaScript tag - main JS tag).
- All creatives must open landing page (click URL) in new tab/window.
- The target window for the click-through URL must be set to "\_blank" so the click-through will open in a new window.
- Do not leave the target statement undeclared.
- Rich Media creative code has to be valid and pass validator - [https://validator.w3.org.](https://validator.w3.org.)
- Also no errors in browser console.

</td></tr></tbody></table>

<table cellpadding="0" cellspacing="0" class="t1" id="bkmrk-sticky-ads-file-type" style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Oxygen, Ubuntu, Roboto, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px;"><tbody><tr style="height: 57px;"><td class="td1" style="height: 57px; width: 788px;" valign="top">##### **Sticky Ads**

</td></tr><tr style="height: 119px;"><td class="td1" style="height: 119px; width: 788px;" valign="top">**File type:** .png, .jpg/.gif/ HTML5 (JavaScript)

**Dimensions:** 320x50, 300x250, 728x90, 300x50, 320x100, 120x600, 300x100, 250x250, 160x600, 300x600, 336x280, 234x60, 200x200, 160x90, 240x400, 970x250, 320x480, 970x90, 468x60, 728x40

**Size:** Recommended up to 150KB, maximum allowed up to 4.5MB

</td></tr></tbody></table>

<table cellpadding="0" cellspacing="0" class="t1" id="bkmrk-dynamic-ads-api%2C-pro"><tbody><tr style="height: 64px;"><td class="td1" style="width: 788px; height: 64px;" valign="top">##### **Templated Rich Media**

</td></tr><tr style="height: 253px;"><td class="td1" style="width: 788px; height: 253px;" valign="top">**File type:** Assets for Creative Development .png/.jpg or .psd

**Dimensions:** 300x250, 320x480, 300x600, 160x600, 300x50, 300x150, 300x300, 320x50, 320x100, 320x320, 336x280, 728x90, 970x90, 970x250 or Photoshop file (.psd) with all elements in the banner on separate layers and fonts

  
**1 Image:** Glitch, Countdown, Dancing 3D\*, Rotating Billboard\*  
**2 Images:** Shake &amp; Brake, Blinds, Slider, Scratch to Reveal, Page Flip, Parallax\*  
**3 Images:** 3D Rotating, Carousel, Pixel pages, 3D Triangle, Parallax 3D Triangle\*  
**4 Images:** Carousel, Pixel pages, 3D Cubes, 3D Cube vertical, Animated Cubes, Animated 3D Cubes, 3D Cube horizontal, Parallax 3D Cube\*  
**5-6 Images:** Carousel, Pixel pages  
**7-10 Images:** Carousel  
**\*** check specifications or rely on the creative builder on DSP</td></tr></tbody></table>

<table cellpadding="0" cellspacing="0" class="t1" id="bkmrk-native-ads-icon-128x"><tbody><tr><td class="td1" style="width: 794px;" valign="top">##### **Custom Rich Media**

</td></tr><tr><td class="td1" style="width: 794px;" valign="top">**File type:** Photoshop file (.psd) with all elements in the banner on separate layers  
Additionally:

- Brand guidelines, brand book, logos (if available)
- CTA button attached or guidelines given
- Banner flow and logic described in a few sentences
- All banner sizes that will be used in the campaign

</td></tr><tr><td style="width: 803px; height: 197.766px;">****Forced Perspective:**** File type: ad design in Photoshop file format (.psd) with all elements in the banner on separate layers.  
Product 3D model if available, and/or product print sheet in good quality image format.  
3D model file format: .GLTF for web 3D format, .FBX or .OBJ,  
UV wrapped with provided texture image files  
  
Additionally:  
Brand guidelines, brand book, logos (if available)  
CTA button attached or guidelines given  
Banner flow and logic described in a few sentences  
All banner sizes that will be used in the campaign  
</td></tr><tr><td style="width: 803px; height: 130.578px;"><div class="p-workspace__primary_view_body"><div class="p-message_pane p-message_pane--classic-nav p-message_pane--scrollbar-float-adjustment p-message_pane--with-bookmarks-bar" data-qa="message_pane"><div><div role="presentation"><div class="c-virtual_list c-virtual_list--scrollbar c-message_list c-message_list--floating c-message_list--dark c-scrollbar c-scrollbar--fade" role="presentation"><div class="c-scrollbar__hider" data-qa="slack_kit_scrollbar" role="presentation"><div class="c-scrollbar__child" role="presentation"><div aria-label="Viktorija (direct message, active)" class="c-virtual_list__scroll_container" data-qa="slack_kit_list" role="list"><div aria-setsize="-1" class="c-virtual_list__item" data-item-key="1741339691.317659" data-qa="virtual-list-item" id="bkmrk-3d-models%3A-product-3" role="listitem" tabindex="0"><div class="c-message_kit__background c-message_kit__background--labels c-message_kit__background--labels--later p-message_pane_message__message c-message_kit__message p-message_pane_message__message--last" data-qa="message_container" data-qa-label="later" data-qa-placeholder="false" data-qa-unprocessed="false" role="presentation"><div aria-roledescription="message" class="c-message_kit__hover" data-qa-hover="true" role="document"><div class="c-message_kit__actions c-message_kit__actions--default"><div class="p-message_pane_message__message_label c-message_kit__labels c-message_kit__labels--light"><div class="c-message_kit__gutter"><div class="c-message_kit__gutter__right" data-qa="message_content" role="presentation"><div class="c-message_kit__blocks c-message_kit__blocks--rich_text"><div class="c-message__message_blocks c-message__message_blocks--rich_text" data-qa="message-text"><div class="p-block_kit_renderer" data-qa="block-kit-renderer"><div class="p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first"><div class="p-rich_text_block" dir="auto"><div class="p-rich_text_section">**3D Models:**</div><div class="p-rich_text_section">Product 3D model if available, and/or product print sheet in good quality image format.  
3D model file format -.GLTF for web 3D format, .FBX or .OBJ  
UV wrapped with provided texture image files</div><div class="p-rich_text_section">  
</div><div class="p-rich_text_section">Additionally:  
Brand guidelines, brand book, logos (if available)  
CTA button attached or guidelines given  
Banner flow and logic described in a few sentences  
All banner sizes that will be used in the campaign</div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></td></tr></tbody></table>

<table cellpadding="0" cellspacing="0" class="t1" id="bkmrk-high-impact-ads-file" style="font-family: var(--font-body); font-size: 14px;"><tbody><tr style="height: 57px;"><td class="td1" style="height: 57px; width: 788px;" valign="top">##### **High Impact Ads**

</td></tr><tr style="height: 119px;"><td class="td1" style="height: 119px; width: 788px;" valign="top">**File type:** Assets for Creative Development .psd

**Floating ad:** 150x150 .png/.jpg/.psd **Full Page Takeover:** responsive

**Topscroll:** responsive

**Midscroll:** responsive

Responsive means that the format is adjusting to the screen size it is serving.

</td></tr></tbody></table>

<table cellpadding="0" cellspacing="0" class="t1" id="bkmrk-facebook-%26-instagram"><tbody><tr><td class="td1" style="width: 795px;" valign="top">##### **Dynamic Ads**

</td></tr><tr><td class="td1" style="width: 795px;" valign="top">**File type:** Assets for Creative Development  
Product feed - json or xml format.   
Weather ads - city and particular conditions.   
For any other types of dynamic ads, use API.

**Dimensions:**

- Mobile: 320x480, 300x250, 300x600, 250x250, 200x200, 300x100, 468x60, 320x50, 300x50
- Desktop: 300x250, 728x90, 250x250, 300x600, 160x600, 120x600, 336x280, 970x90

</td></tr></tbody></table>

<table cellpadding="0" cellspacing="0" class="t1" id="bkmrk-native-ads-file-type"><tbody><tr><td class="td1" style="width: 795px;" valign="top">##### **Native Ads**

</td></tr><tr><td class="td1" style="width: 795px;" valign="top">**File type:** .png/.jpg and text

**Dimensions:**

- Icon/logo 128x128
- Main image 1200x627 (additional 600x600, 400x400, 1200x1200)
- Title 25 symbols\*
- Description max 90 symbols\*
- CTA max 15 symbols\*
- Advertiser max 25 symbols\*  
    **\*** - including the spaces between letters

Additionally:

- Likes a number between 1 and trillion
- Downloads number between 1 and a trillion
- Price max 50 symbols
- Sale Price max 50 symbols
- Phone max 50 symbols
- Address max 100 symbols
- Star Rating max 4 symbols
- Additional Description max 90 symbols
- Display URL max 1000 symbols

</td></tr></tbody></table>

<table cellpadding="0" cellspacing="0" class="t1" id="bkmrk-in-game-ads-file-typ"><tbody><tr style="height: 57px;"><td class="td1" style="height: 57px; width: 788px;" valign="top">##### **In-Game Ads**

</td></tr><tr style="height: 119px;"><td class="td1" style="height: 119px; width: 788px;" valign="top">**File type:**

- Banner .jpg/gif, html5 and tags
- Video .mp4

**Dimensions:**

- Banner: 480x320, 300x250, 640x360, 336x280, 320x480, 320x50, 640x480   
    Additionally: 768x1024, 1920x1080, 970x250, 728x90, 300x600, 320x320, 160x600, 250x250, 320x100, 360x640 320x180.
- Video: 320x480, 480x320, 1024x768, 768x1024

**Size:** Recommended video file less than 15 MB

**Duration:** Recommended video duration 6-15 seconds

</td></tr></tbody></table>

<table cellpadding="0" cellspacing="0" class="t1" id="bkmrk-ibv-%26-vast-video-for" style="height: 329px;" width="800"><tbody><tr style="height: 35px;"><td class="td1" style="width: 799px; height: 35px;" valign="top">##### **In-Banner Video**

</td></tr><tr style="height: 35px;"><td class="td1" style="width: 799px; height: 35px;" valign="top">**File type:** .mp4

**Dimensions:** 4:3 ratio

**Size:** Maximum up to 5 MB  
**Duration:** Recommended up to 30 seconds  
  
Additionally:

- Description
- CTA
- Companion banner 300x250 in the file .png/.jpg/html5 (JavaScript) (not necessary)

</td></tr></tbody></table>

<table cellpadding="0" cellspacing="0" class="t1" id="bkmrk-youtube-bumper-ad-bu"><tbody><tr><td class="td1" style="width: 798px;" valign="top">##### **VAST Video**

</td></tr><tr><td class="td1" style="width: 798px;" valign="top">**File type:** .mp4

**Dimensions:** 16:9 ratio

**Size:** Maximum up to 5 MB  
**Duration:** Recommended up to 30 seconds. Maximum duration 6 minutes

Additionally:

- Description
- CTA
- Companion banner 300x250 in the file .png/.jpg/html5 (JavaScript) (not necessary)

</td></tr></tbody></table>

<table cellpadding="0" cellspacing="0" class="t1" id="bkmrk-youtube-in-stream-ad" style="height: 248px;"><tbody><tr style="height: 64px;"><td class="td1" style="width: 800px; height: 64px;" valign="top">##### **Rewarded Video**

</td></tr><tr style="height: 221px;"><td class="td1" style="width: 800px; height: 184px;" valign="top">**File type:** .mp4

**Dimensions:**320x480, 480x320

**Size:** Maximum up to 5 MB  
**Duration:** Recommended up to 30 seconds.

Additionally:

- Description
- CTA
- Companion banner 300x250 in the file .png/.jpg/html5 (JavaScript) (not necessary)

</td></tr></tbody></table>

<table cellpadding="0" cellspacing="0" class="t1" id="bkmrk-ctv-ads-file-type%3A-." style="height: 176px; width: 800px;"><tbody><tr style="height: 57px;"><td class="td1" style="height: 57px; width: 800px;" valign="top">##### **CTV Ads**

</td></tr><tr style="height: 119px;"><td class="td1" style="height: 119px; width: 800px;" valign="top">**File type: .**mp4, External VAST URI (without VPAID)  
VPAID/OMID is not supported, therefore viewability is not tracked.

**Dimensions:** 1920x1080

**Size:** Recommended 45 MB. Maximum 100 MB.

**Duration:** Recommended up to 30 seconds. Maximum up to 1 minute.

</td></tr></tbody></table>

<table border="1" id="bkmrk-audio-ads-file-type%3A" style="border-collapse: collapse; width: 98.8889%; height: 58px;"><tbody><tr style="height: 29px;"><td style="width: 100%; height: 29px;">##### **Audio Ads**

</td></tr><tr style="height: 29px;"><td style="width: 100%; height: 29px;">**File type:** MP3, WAV, WMA or OGG

**Bitrate:** at least 128 kbps

**Size:** max 50mb

**Duration:** Recommended 15 to 30 seconds (limited inventory supporting up to 60 seconds)

</td></tr></tbody></table>

<table cellpadding="0" cellspacing="0" class="t1" id="bkmrk-templated-rich-media" style="width: 801px; height: 87px;"><tbody><tr><td class="td1" style="width: 801px;" valign="top">##### **Facebook &amp; Instagram ads (In-feed)**

</td></tr><tr><td class="td1" style="width: 801px;" valign="top">Facebook account integration, set-up (please contact adops for more details). Steps: Business settings &gt; Pages &gt; Choose an exact page &gt; Assign Partners &gt; Business ID &gt; Enter Business ID &gt; Choose Publish content and view earnings insights &gt; Next &gt; Done

</td></tr><tr><td class="td1" style="width: 801px;" valign="top">Icon 128x128px (app/product icon)

Main image 1200x627px; 600x600px (only 20% text allowed)

Title (product or service) 25 symbols\*

Description (advertising text) 90 symbols\*

CTA (described call-to-action for the destination) 15 symbols\*

Advertiser (name of the advertiser) 25 symbols\*

\* - including the spaces between letters

</td></tr></tbody></table>

<table cellpadding="0" cellspacing="0" class="t1" id="bkmrk-custom-rich-media%2C-m" style="height: 121px; width: 802px;"><tbody><tr><td class="td1" style="width: 802px;" valign="top">##### **YouTube bumper ad**

</td></tr><tr><td class="td1" style="width: 802px;" valign="top">Bumper ad: video no longer than 6 sec.   
Uploaded to YouTube account &amp; video link provided

</td></tr></tbody></table>

<table cellpadding="0" cellspacing="0" class="t1" id="bkmrk-templated-rich-media-0" style="height: 382px; width: 803px;" width="808"><tbody><tr><td class="td1" style="width: 803px;" valign="top">##### **YouTube in-stream ad**

</td></tr><tr><td class="td1" style="width: 803px;" valign="top">Video up to 15/20/30 sec (Recommended).   
Uploaded to YouTube account &amp; video link provided

</td></tr></tbody></table>