# Creatives types

##### **<span class="s1">STANDARD IMAGE/ .GIF </span>**

<span class="s1">Standard image ads have the lowest CPM from all formats and that allows us to maximize impressions and reach within the given budget.</span>

<span class="s1">Moreover, standard ads can be served to feature phones and proxy browsers. This expands the potential to reach up to a maximum.</span>

<span class="s1">.GIF formats can be used instead of simple images.</span>

<span class="s1">**Recommended formats:** 320x50, 300x50, 300x100, 300x250, 320x250.</span>

<span class="s1">AWARENESS/ MAX REACH/ LOW CPM/ HIGH COVERAGE</span>

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##### **<span class="s1">INTERACTIVE BANNERS</span>**

<span class="s1">Interactive banners are best for attracting attention, impressing your audience with the creative solution, and driving engagement with your brand.</span>

<span class="s1">Rich media lets to create complex ads that elicit strong user response.</span>

<span class="s1">Using HTML5 technology, the ads can include scratch, swipe, drag&amp;drop, shake, and other interactions.</span>

<span class="s1">Events on the banner are tracked and different engagement levels are reported on your dashboard.</span>

<span class="s1">ENGAGEMENT/ INTERACTION/ MEMORABLE/ HTML5</span>

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##### **<span class="s1">DYNAMIC/ MOOD BANNERS</span>**

<span class="s1">Dynamic banners allow serving different messages depending on some external data such as weather, time, game score, and etc.</span>

<span class="s1">This solution allows serving your audience the right message at the right time, in the right context. Your brand message becomes more relevant to the people you</span><span class="s2">’</span><span class="s1">re targeting, so they can relate and connect with the brand more easily.</span>

<span class="s1">RELEVANT/ MAX REACH/ CONTEXTUAL </span>

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##### **<span class="s1">VIDEO ADS</span>**

<span class="s1">Video entertains, educates, and inspires. Video is a great storyteller and keeps users glued to your content.</span>

<span class="s2">Video ads are served on</span><span class="s1"> in-banner and VAST placements.</span>

<span class="s1">Video ads are highly measurable with the detailed video metrics of watched length, view-through-rate, cost-per-view.</span>

<span class="s1">Videos are non-skippable **up to 30s**, so it</span><span class="s3">’</span><span class="s1">s recommended to have them short.</span>

<span class="s1">REACH/ GOOD CTR/ STORY-TELLING</span>

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##### **<span class="s1">NATIVE ADS</span>**

<span class="s1">Native ads are based on flexible components that are inserted into different layouts, depending on the type of device the ad is served, how the content on the page appears, and more.</span>

<span class="s1">They are less intrusive and produces better results in terms of CTR.</span>

<span class="s1">IMPRESSIONS/ LESS INTRUSIVE/ SELECTIVE INVENTORY</span>