Uploading Creatives

To set up a campaign the very first thing need to be created / uploaded are the Creatives. Some creatives can be uploaded by the Clients themselves for Self-Served accounts and some creative types needs Ad Ops help to upload / create. 

 There are 3 types of creative formats / Ads that can be created by the Clients themselves while using their Self-Served accounts: 

 

 Standard Banner Ads 

 Native Ads 

 Video Ads 

 

 

 Banner Ads 

 You can find the requirements for banner ads here:  What are the most popular ad banner formats? 

 Banner samples can be found HERE as well. 

 Steps to follow: 

 Log in to your DSP account > Go to " Creative Sets " > on the new page click " Add creative set ". 

 

 

 Under " Creative set title " set the name > Select " Creative Format " and " Banner Format " > Click " Save creative set ". 

 

 Uploading Banner Creatives: 

 

 File Banners - These are simple static images that can be uploaded from your computer. The specifications and requirements are shared above at the beginning of this article. 

 Javascript Tag - These are HTML format banners. Note that these ad servers must support https, comply with ad exchange policies, and technical requirements. Example: 

 

 

 

 Rich Media - This are animated creatives. Find more about Rich Media creatives and how to create them " Here " in the article. 

 

 After selecting and uploading the desired creative format / creatives, click "Save" and and the Creative set will be created which can be selected later while setting up the campaign. 

 

 Video  Ads: 

 You can find the requirements for Video Ads here: Video ad formats 

 Steps to follow: 

 Log in to your DSP account > Go to " Creative Sets " > on the new page click " Add creative set ". 

 

 

 Under " Creative set title " set the name > Select " Creative Format " and " Video format " from the 04 provided options > Click " Save creative set ". 

 

 If you select " Video Vast " or " IBV " or " Video Vast + IBV ", the interface will take you to the next video file upload page. Now give it a name under " Title " > Click " Choose files " and upload the video files from your computer > and click " Save ". The creative set will be saved. 

 

 Companion Banners can be u pload as well, but the step is not necessary / not mandatory and can be skipped. Companion banners must contain at least one of the following sizes: 300x250 or 300x60. Write Call to action text. This text should be short and engaging, eg. Buy now. It will describe a call to action button for the destination URL. Can be skipped if not needed as well. 

 If you select the " Video Remote VAST URI " option, it will take you to the next interface where you can upload your video creative tag. 

 

 C lick " Save ". The creative set will be saved.