General

Meet Stanley, a middle-aged man in Nigeria. The first thing he does every morning - he opens Punc...

It is hard to deny that performance campaigns are difficult to carry out, but they are the endpoi...

What is DMP? A data management platform (DMP) is a unifying platform to collect, organize and ac...

Until now we should already know what is DMP, how it works, where it is used and etc. However, it...

In short, AdBlock doesn't affect Eskimi DSP campaigns and we are not spending any amount of money...

Eskimi DSP is a demand-side platform that allows advertisers to buy inventory through ad exchan...

1. On-boarding To create a company/organisation profile on the Eskimi system, the info below is ...

Ad Exchange is digital marketplace where publishers and advertisers come together to trade digita...

RTB is a way of buying and selling ads through real-time auctions, meaning transactions are made ...

CTR A ratio showing how often people who see your ad end up clicking it. Clickthrough rate (CTR)...