Google Analytics

UA (Universal Analytics)

Google announced plans to sunset the previous generation of Google Analytics, known as Universal ...

GA4

Information and manuals about GA4 and Google Tag Manager (GTM)

GA4: How to identify all paid traffic coming from FB Platforms to the 'Paid Social' Channel Grouping.

Last Update: May/June 2022 At this moment, GA4 does not allow for creating Custom Channel Groupi...

GA4: Traffic Source Categories

Traffic/User Source and the Source_category as indicated in GA4. source source category 360.cn...

GA4: How to change user settings & language

Language and email preferences can be updated.Each user can control personal language settings an...

GA4: Engagement Rate & Bounce Rate

Last update 14/12/22We use the engagement rate and bounce rate metrics to measure engagement on t...

GA4: Users

In Universal Analytics, there are two User metrics: Total Users, and New Users. In GA4, there are...

GA4: No Event Category, Action & Label

Compared to UA in GA4 there are fewer restrictions and required fields/parameters.The most notabl...

GA4: Events

The following types of events are collected automatically: Automatically collected events are ev...

GA4: Definition > Conversions

A conversion is an important interaction that you want your visitors/users to complete. Conversio...

GA4: Goals(UA) Vs Conversions

UA was referring to Conversions as Goals. For example, we could create a destination goal and tr...

GA4: Video Engagement Data

How to find Video Engagement Data in GA4 and how to report this data. 1. Enable video engagement...

GA4: Enhanced Measurement

Google Analytics 4 offers some interactions that are tracked without the need to change the websi...

GA4: Common Setup Issues

1. GA4 is not working > The GA4 tracking code is missing 2. For e-commerce websites:2.1 No e-com...

GA4: How to create UMTs

Last Update 14/12/2022 Add parameters to URLs to identify the campaigns that refer traffic.By ca...

GA4: How to validate a URL that contains UMTs

Last update 14/12/22There'a a third party tool that can tell if the URL is valid > If all UTMs ha...

GA4: What you can see in the Home Page

Last Update 14/12/22Note: If the property isn't receiving data yet, you'll see a banner along the...

GA4: UA versus GA4 data

Comparing the Universal Analytics and Google Analytics 4 data models Hit typesUniversal Analytic...

GA4: How to get access into client's GA4 & GTM

Last update 14/12/22There's several access levels. Read more here please.Access can be granted in...

GA4: How to confirm you receive data in the GA4 account

Last update 14/12/22Many of the reports and explorations can take 24-48 hours to process data or ...

GA4: first_visit event

Last update: 14/12/22Definition: The first_visit event is collected the first time someone visits...

GA4: Setup Check List

Last update: January 2023This checklist can used while setting up GA4, or during executing audits...