Google Tag Manager

GTM + GA4: How to Track Videos (in a website)

Youtube video tracking with GTM trigger and GA4


1. Disable Video Engagement tracking features in Enhanced Measurement.

Otherwise, there's a high risk of occasional duplicate data.

How to disable Video Engagement tracking in GA4:
GA4 Admin > Data Streams > Gear Icon > disable Video Engagement tracking. 
Screenshot 2022-05-30 at 12.36.59 PM.png


2.  GTM > Create a Youtube Video trigger
Screenshot 2022-05-30 at 12.39.10 PM.png
Put the details as you see it above and then hit > SAVE


3. GTM > Enable built-in video variables
GTM > Variables > Configure > Select all variables that refer to videos
Screenshot 2022-05-30 at 12.41.30 PM.png

4. GTM > Create a GA4 tag
GTM >Tags > New > GA4 Event Tag as you see it below
Screenshot 2022-05-30 at 12.43.18 PM.png
Don't forget to SAVE


5. Test the setup in debug view


5.1 Go to your website and find a page that contains a Youtube player, for example https://www.eskimi.com/about-us
Then go back to GTM, refresh, select Preview and paste the link of the website.
Choose CONNECT.

Then, you will see that a new tab will open. Activate the video (in order to trigger the events that we just created).