GTM + GA4: How to Track Videos (in a website)

Youtube video tracking with GTM trigger and GA4 1. Disable Video Engagement tracking features in Enhanced Measurement. Otherwise, there's a high risk of occasional duplicate data. 

 How to disable Video Engagement tracking in GA4: GA4 Admin > Data Streams > Gear Icon  > disable  Video Engagement  tracking.  

 2.  GTM > Create a Youtube Video trigger Put the details as you see it above and then hit > SAVE 3. GTM > Enable built-in video variables GTM > Variables > Configure > Select all variables that refer to videos 

 4. GTM > Create a GA4 tag GTM >Tags > New > GA4 Event Tag as you see it below Don't forget to SAVE 5. Test the setup in debug view 5.1 Go to your website and find a page that contains a Youtube player, for example https://www.eskimi.com/about-us Then go back to GTM, refresh, select Preview and paste the link of the website. Choose CONNECT. Then, you will see that a new tab will open. Activate the video (in order to trigger the events that we just created). 

 Go back to GTM and see that the tag is fired :D  5.2 GA4 > Debug view GA4 > Configure > DebugView > see the events Also, don't forget to add the events in the Custom Dimensions [in order to be able to add these dimensions into your reports (Explorations)] See how to make a Custom Report for Video Engagement Metrics here.