# JavaScript Creatives (HTML5) Requirements
- Creative must be **full SSL compliant** (all requests from https). The landing page also **https**.
- RM creative main **index.html** file has to have a campaign **landing page URL** (click URL):
- RM creative **must** **have ClickTag macros**, one of {CLICK\_URL}, {CLICK\_URL\_ENC}, {CLICK\_URL\_ASYNC}.
- Click tag has to be inserted in the main RM creative file (if it's HTML5 - index.html file; if it's a JavaScript tag - main JS tag).
- Recommended RM banner sizes: **300x250px** and **320x480px.**
- All creatives must open the landing page (click URL) in a new tab/window. The target window for the click-through URL must be set to **"\_blank"** so the click-through will open in a new window. Do not leave the target statement undeclared.
- Ads must remain static after **30 seconds.**
- Creatives may not exceed a **150Kb initial load**. The total download cannot exceed 5MB.
- Rich Media creative code has to be valid and pass validator - https://validator.w3.org. Also no errors in the browser console.
- For Google Web Designer or GWD requirements. Please read this article: [Google Web Designer banner creation](https://manual.eskimi.com/books/google-web-designer/page/google-web-designer-gwd-banner-creation "Google Web Designer (GWD) banner creation").
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##### **Notes:**
- JavaScript (JS) creatives supported only if created with: Google tools (GWD, GCM, etc.) and Sizmek.
- We are using our own DSP/RTB platform to serve ads. We don't use any third-party ad server (i.e. DFP).
- Tags must be sent on a plain text file. No copy-paste from email, spreadsheet files, etc.
**Alcohol creatives:**
All creatives related to alcohol has to have:
\- Text: DRINK RESPONSIBLY
\- This icon set: 
Text and icons size should be adapted by creative size, but it should be visible and readable without zoom.