JavaScript Creatives (HTML5) Requirements

Creative must be  full SSL compliant  (all requests from https). The landing page also  https . 

 RM creative main  index.html  file has to have a campaign  landing page URL  (click URL): 

 RM creative  must   have ClickTag macros , one of {CLICK_URL}, {CLICK_URL_ENC}, {CLICK_URL_ASYNC}. 

 Click tag has to be inserted in the main RM creative file (if it's HTML5 - index.html file; if it's a JavaScript tag - main JS tag). 

 Recommended RM banner sizes:  300x250px  and  320x480px. 

 All creatives must open the landing page (click URL) in a new tab/window. The target window for the click-through URL must be set to  "_blank"  so the click-through will open in a new window. Do not leave the target statement undeclared. 

 Ads must remain static after  30 seconds. 

 Creatives may not exceed a  150Kb initial load . The total download cannot exceed 5MB. 

 Rich Media creative code has to be valid and pass validator - https://validator.w3.org. Also no errors in the browser console. 

 For Google Web Designer or GWD requirements. Please read this article:  Google Web Designer banner creation . 

 

 

   Notes: 

 

 JavaScript (JS) creatives supported only if created with: Google tools (GWD, GCM, etc.) and Sizmek. 

 We are using our own DSP/RTB platform to serve ads. We don't use any third-party ad server (i.e. DFP). 

 Tags must be sent on a plain text file. No copy-paste from email, spreadsheet files, etc. 

 

 Alcohol creatives: All creatives related to alcohol has to have: 

 - Text: DRINK RESPONSIBLY 

 - This icon set:  

 Text and icons size should be adapted by creative size, but it should be visible and readable without zoom.