Landing page & click to action

Setting up Click to Action Landing Page

As you know on Eskimi DSP you can set up Click to Action campaigns - landing pages. The campaign setup itself is no different from a regular campaign, however, the difference come when it is time to set up the landing page. Click to Action feature allows you to redirect the users to make a specific action. For example - call you or send a text message

Click to action campaigns are a great way to invite your customers to directly reach out to your brand. While there is no OS limitation when it comes to this functionality. Both Android and iOS devices fully support these functionalities. While the solutions do not force any involuntary actions from your customers, they have the full capability to not call or text your business.  

!Important:
Click to Action function does not work as intended using DoubleClick exchange.


Basic click to action events

On Eskimi DSP we have the three standard options that you can choose and use as follows: 

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However, there are options to redirect your users to third party messaging apps such as Whatsapp or Messenger and make them get in touch with your business directly by a custom made Landing Page.


WhatsApp setup

WhatsApp's click to chat feature allows users to get in touch with the phone number that was added through WhatsApp, by clicking the link. After the link is clicked a chat with the person automatically opens. Click to chat works on both your phone and WhatsApp Web.

Use https://wa.me/<number> where the <number> is a full phone number in international format. Omit any zeroes, brackets, or dashes when adding the phone number in international format.

Examples:

Usehttps://wa.me/1XXXXXXXXXX

Don't usehttps://wa.me/+001-(XXX)XXXXXXX

The pre-filled message will automatically appear in the text field of a chat. Use https://wa.me/whatsappphonenumber?text=urlencodedtext where whatsappphonenumber is a full phone number in international format and urlencodedtext is the URL-encoded pre-filled message.

Examplehttps://wa.me/1XXXXXXXXXX?text=I'm%20interested%20in%20your%20car%20for%20sale

Example: https://wa.me/?text=I'm%20inquiring%20about%20the%20apartment%20listing`

After clicking on the link, you’ll be shown a list of contacts you can send your message to.

More information on WhatsApp setup can be found here: https://faq.whatsapp.com/general/chats/how-to-use-click-to-chat?lang=en


Messenger setup

For messenger you will need to use m.me Links. m.me is a shortened URL service operated by Facebook that redirects users to a person, page, or conversation in Messenger.

When a user starts a new conversation or continues an existing conversation with your Page via an m.me link, the following message will appear in the conversation: "You have entered this conversation by following a link. We've let PAGE_NAME know you're here."

Create your own Messenger link

The format of the link is http://m.me/<PAGE_NAME>, where PAGE_NAME is the handle of the Facebook page the app is linked to.

After user clicks such link he is redirected to the app or new browser window, where the conversation is already started with your business.