Legal information

This section provides an overview of the legal regulations that govern advertising in various industries and regions. Compliance with these regulations is essential to ensure that campaigns adhere to legal standards. There are specific restrictions related to alcohol and tobacco advertising, outlining the limitations on promoting these products in different markets. Gambling and betting advertisements are also subject to strict guidelines, requiring adherence to regional laws and industry-specific rules. Additionally, certain countries impose unique restrictions on advertising campaigns, which must be considered when planning and executing advertisements. Advertisers should review these legal requirements carefully to avoid any regulatory violations.

Campaign Restrictions

Eskimi is fully committed to complying with all applicable laws and regulations related to sanctioned countries within the European Union (EU) and other jurisdictions where we operate. As a global company, we strictly adhere to all legal requirements and official guidance to ensure compliance with international sanctions. 

In accordance with EU Council Regulation (EC) No 2580/2001, EU Council Decision 2014/512/CFSP, and EU Regulation (EU) No 833/2014, Eskimi does not provide products or services to certain sanctioned countries.

Below is the list of countries where Eskimi is prohibited from offering products or services:

Not allowed:

  1. Russia

  2. Cuba

  3. Iran

  4. North Korea

  5. Syria

For the following countries, legal approval is required before proceeding with any business activities.
For further details or compliance-related inquiries, please consult our legal team before engaging in any transactions.

Consult with legal:

  1. Panama

  2. US Virgin Islands

  3. Guam

  4. American Samoa

  5. Antigua and Barbuda 

  6. Bahamas 

  7. Belize 

  8. Seychelles 

  9. Turks and Caicos Islands 

  10. Venezuela

  11. Afganistan

  12. Belarus

  13. Libya

  14. Somalia



Gambling and Betting guidelines

Main Principles for Gambling Ads:
Definitions:

Offline Gambling – Promotion of physical, real-money gambling activities or establishments is permitted as long as the target market allows gambling in physical locations.
Examples: Casinos like "Olympic Casinos" in Las Vegas, entertainment events at casinos, streaming of offline poker tournaments.

Online Gambling – Promotion of online real-money gambling or websites that contain or link to content related to online gambling (where money is wagered) is permitted if all the listed conditions are met.
Examples: Online casinos, virtual bingo games, slot machines.

Betting – Promotion of betting platforms where real money is wagered, such as betting on sports or other events, is permitted if all the listed conditions are met.
Examples: Betting on sports teams to win a match.

Before proceeding with any gambling-related advertising, please contact the legal department to ensure that local laws have not changed. If you are unsure about the legal requirements, contact our Legal Team at legalhelp@eskimi.com for guidance.

Europe
Country Status
Estonia Online gambling - allowed with limitations (Operators must display a message on the landing page)
Offline gambling - like in example Olympic casinos is Not allowed
Betting - allowed with limitations
France Online gambling - allowed with limitations,
Offline gambling - allowed
Betting - allowed with limitations
Germany Online gambling - allowed with limitations amd very specific gambling,
Offline gambling - allowed
Betting - allowed with limitations
Latvia Online gambling - allowed with limitations,
Offline gambling - like in example Olympic casinos is Not allowed
Betting - allowed with limitations
Lithuania Online gambling - allowed with limitations,
Offline gambling - like in example Olympic casinos is Not allowed
Betting - allowed with limitations
Poland Online gambling - allowed with limitations,
Offline gambling - like in example Olympic casinos is Not allowed
Betting - allowed but heavily regulated
Portugal Online gambling - allowed with limitations,
Offline gambling - like in example Olympic casinos is Not allowed
Betting - allowed with limitations
Romania Online gambling - allowed but heavily regulated; must contain addiction warnings
Advertising by gambling organizers is permitted exclusively on a national level
Offline gambling - allowed
Betting - allowed
Spain Online gambling - allowed with limitations,
Offline gambling - allowed
Betting - allowed
Turkey Offline gambling is not allowed Regulation on Commercial Advertisements and Unfair Commercial Applications prescribes that advertising for illegal betting and gambling is prohibited. There are only few exeptions Online gambling ( Lotteries, Sports betting)
Betting - allowed only by state-licensed entities are permitted.
Ukraine Online gambling - allowed with limitations,
Offline gambling - like in example Olympic casinos is Not allowed
Betting - allowed with limitations
United Kingdom Online gambling - Allowed with strict regulation marketing communications for gambling must not include a child or a young person. No one who is, or seems to be, under 25 years old may be featured gambling or playing a significant role.
Offline gambling - allowed
Betting - allowed
Asia–Pacific
Country Status
Bangladesh Total ban on online gambling, offline gambling, betting ads
China Online gambling - banned
Offline gambling - like in example Olympic casinos is Not allowed
Betting - banned
Hong Kong Online gambling - allowed with limitations (only state-run operators can advertise, foreign operators banned)
Offline gambling - like in example Olympic casinos is Not allowed
Betting - allowed with limitations
India Online non-casino games and Online casino games varies by state; online gambling ads are banned in some states, allowed with regulation in others
Offline gambling - like in example Olympic casinos is Not allowed
Betting - allowed strict regulations, state-by-state regulations
Indonesia Online gambling - banned
Offline gambling - like in example Olympic casinos is Not allowed
Betting - banned
Japan Online gambling - allowed with limitations,
Offline gambling - like in example Olympic casinos is Not allowed
Betting - allowed
Malaysia Online gambling - banned
Offline gambling - like in example Olympic casinos is Not allowed
Betting - banned
Myanmar Total ban on online gambling, offline gambling, betting ads
Philippines Online gambling - allowed with limitations (allowed for licensed operators under strict regulation; must promote responsible gambling)
Offline gambling - like in example Olympic casinos is Not allowed
Betting - allowed certain state run entities are permitted
Singapore Online gambling - strictly regulated
Offline gambling - like in example Olympic casinos is Not allowed
Betting - allowed with limitations
Thailand Online gambling - allowed with limitations
Offline gambling - like in example Olympic casinos is Not allowed
Betting - banned
Georgia Online gambling - allowed with limitations,
Offline gambling - like in example Olympic casinos is Not allowed
Betting - allowed with limitations
Israel Online gambling - allowed with limitations heavily restricted,
Offline gambling - allowed
Betting - banned
UAE Online gambling - banned
Offline gambling - like in example Olympic casinos is Not allowed
Betting - banned
Azerbaijan Online gambling - banned
Offline gambling - allowed with limitations
Betting - allowed with limitations
Kazakhstan Online gambling - banned
Offline gambling - banned
Betting - allowed with limitations heavily restricted,
Uzbekistan Online gambling - banned
Offline gambling - allowed with limitations heavily restricted
Betting - allowed with limitations
Armenia Online gambling - allowed with limitations
Offline gambling - allowed with limitations
Betting - allowed with limitations
North America
Country Status
USA Online gambling - allowed with limitations
(Varies by state; allowed in states where online gambling is legal (e.g., New Jersey, Michigan))
Offline gambling - allowed
Betting - allowed strict regulations, state-by-state regulations
Canada Online gambling - allowed with limitations,
(Regulated by province; allowed in provinces with legal online gambling (e.g., Ontario, Quebec); content restrictions to protect minors and ensure responsible gambling)
Offline gambling - allowed
Betting - allowed with restrictions
Mexico Online gambling allowed with limitations
(Regulated; only licensed operators can advertise; ads must promote responsible gambling and cannot target minors)
Offline gambling - like in example Olympic casinos is Not allowed
Betting - allowed with restrictions
Africa
Country Status
Côte d'Ivoire Online gambling - minimal regulation; ads are largely unregulated
Offline gambling - not allowed
Betting - allowed with limitations
Nigeria Online Gambling - allowed with limitations,
Offline gambling - allowed only by authorized by the Nigerian Gambling Authorit
Betting - Allowed with exeption
Kenya Online Gambling - allowed with limitations,
Offline gambling - allowed
Betting - allowed but regulated
Ghana Online Gambling - allowed with limitations
Offline gambling - allowed
Betting - allowed licensed by the Gaming Commission of Ghana
Cameroon Online gambling - minimal regulation;ads are largely unregulated
Offline gambling - like in example Olympic casinos is Not allowed
Betting - allowed but regulated
South Africa Online Gambling - allowed with limitations
Offline gambling - allowed
Betting - allowed but regulated
Morocco Online gambling - promoted by state-run entities is permitted
Offline gambling - like in example Olympic casinos is Not allowed
Betting - banned

Tobacco and Alcohol guidelines

Tobacco

Most countries worldwide have implemented bans on tobacco advertising, significantly influenced by the World Health Organization (WHO) Framework Convention on Tobacco Control (FCTC), adopted in 2003. This treaty plays a vital role in global tobacco control efforts, aiming to reduce tobacco use through various strategies. One of the most impactful strategies is the prohibition of tobacco advertising, promotion, and sponsorship. These advertising bans are essential for protecting public health and reducing the appeal of tobacco products, particularly among young people. Continued support for FCTC initiatives is crucial in our efforts to promote a healthier, smoke-free future. From July 11, 2023, a new set of measures to protect the population from tobacco and ENDS came into effect: The ban on advertising of HTP devices, e-cigarettes, and e-liquids e-cigarette, e-liquid content, requirements in accordance with Directive 2014/40/EU. It is no longer legal to advertise the devices in any form, closing the loophole that may have existed before. It also include Ukraine 

 

Alcohol

Many countries around the world have recognized the need to restrict alcohol advertising as a crucial public health measure. Similar to tobacco control efforts, these restrictions aim to mitigate the negative effects of alcohol consumption on society. The push for alcohol advertising bans stems from growing evidence that exposure to alcohol marketing significantly influences drinking behavior, particularly among youth. By limiting the visibility of alcohol promotions, governments can reduce the likelihood of underage drinking and encourage healthier consumption patterns among adults. Implementing advertising restrictions is essential for promoting responsible drinking and reducing alcohol-related harms, such as addiction, accidents, and health issues. Ongoing support for these initiatives is vital in creating a safer, healthier environment for all.

Advertisers can’t run alcohol ads in the following countries or regions:

- Afghanistan
- Brunei
- Bangladesh
- Egypt
- Gambia
- India (specifically Bihar, Gujarat, Lakshadweep, Manipur and Nagaland)
-Jordan
- Kuwait
- Libya
- Lithuania
- Nepal
- Norway
- Pakistan
- Russia
- Saudi Arabia
- Thailand
- Turkey
- United Arab Emirates ( there are some exceptions)
- Yemen
- Morocco
- Qatar