Legal information

• Campaign Restrictions
• Gambling and Betting guidelines
• Tobacco and Alcohol guidelines

Campaign Restrictions

Eskimi is fully committed to complying with all applicable laws and regulations related to sanctioned countries within the European Union (EU) and other jurisdictions where we operate. As a global company, we strictly adhere to all legal requirements and official guidance to ensure compliance with international sanctions. 

In accordance with EU Council Regulation (EC) No 2580/2001, EU Council Decision 2014/512/CFSP, and EU Regulation (EU) No 833/2014, Eskimi does not provide products or services to certain sanctioned countries.

Below is the list of countries where Eskimi is prohibited from offering products or services:

Not allowed:

1. Russia

2. Cuba

3. Iran

4. North Korea

5. Syria

For the following countries, legal approval is required before proceeding with any business activities.
For further details or compliance-related inquiries, please consult our legal team before engaging in any transactions.

Consult with legal:

1. Panama

2. US Virgin Islands

3. Guam

4. American Samoa

5. Antigua and Barbuda 

6. Bahamas 

7. Belize 

8. Seychelles 

9. Turks and Caicos Islands 

10. Venezuela

11. Afganistan

12. Belarus

13. Libya

14. Somalia

Gambling and Betting guidelines

Main Principles for Gambling Ads:

• If a campaign is approved for a specific country, it cannot be executed in other countries without separate approval.
• The landing page must include responsible gambling information (e.g., details about gambling addiction or underage gambling).
• Before proceeding with any gambling-related advertising, it must be approved by the legal team.

Definitions:

Offline Gambling – Promotion of physical, real-money gambling activities or establishments is permitted as long as the target market allows gambling in physical locations.
Examples: Casinos like "Olympic Casinos" in Las Vegas, entertainment events at casinos, streaming of offline poker tournaments.

Online Gambling – Promotion of online real-money gambling or websites that contain or link to content related to online gambling (where money is wagered) is permitted if all the listed conditions are met.
Examples: Online casinos, virtual bingo games, slot machines.

Betting – Promotion of betting platforms where real money is wagered, such as betting on sports or other events, is permitted if all the listed conditions are met.
Examples: Betting on sports teams to win a match.

Before proceeding with any gambling-related advertising, please contact the legal department to ensure that local laws have not changed. If you are unsure about the legal requirements, contact our Legal Team at legalhelp@eskimi.com for guidance.

Tobacco and Alcohol guidelines

Tobacco

Most countries worldwide have implemented bans on tobacco advertising, significantly influenced by the World Health Organization (WHO) Framework Convention on Tobacco Control (FCTC), adopted in 2003. This treaty plays a vital role in global tobacco control efforts, aiming to reduce tobacco use through various strategies. One of the most impactful strategies is the prohibition of tobacco advertising, promotion, and sponsorship. These advertising bans are essential for protecting public health and reducing the appeal of tobacco products, particularly among young people. Continued support for FCTC initiatives is crucial in our efforts to promote a healthier, smoke-free future. From July 11, 2023, a new set of measures to protect the population from tobacco and ENDS came into effect: The ban on advertising of HTP devices, e-cigarettes, and e-liquids e-cigarette, e-liquid content, requirements in accordance with Directive 2014/40/EU. It is no longer legal to advertise the devices in any form, closing the loophole that may have existed before. It also include Ukraine 

Alcohol

Many countries around the world have recognized the need to restrict alcohol advertising as a crucial public health measure. Similar to tobacco control efforts, these restrictions aim to mitigate the negative effects of alcohol consumption on society. The push for alcohol advertising bans stems from growing evidence that exposure to alcohol marketing significantly influences drinking behavior, particularly among youth. By limiting the visibility of alcohol promotions, governments can reduce the likelihood of underage drinking and encourage healthier consumption patterns among adults. Implementing advertising restrictions is essential for promoting responsible drinking and reducing alcohol-related harms, such as addiction, accidents, and health issues. Ongoing support for these initiatives is vital in creating a safer, healthier environment for all.

Advertisers can’t run alcohol ads in the following countries or regions: