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Lumen Attention Tracking
Introduction To Lumen
In the fast-paced world of digital advertising, understanding and measuring user attention is cru...
Attention Glossory
Impressions - Count of impressions detected by LAMP tag. Measured Impressions - Count of impress...
VAST wrapping into VPAID/OMID trackers
Wrapping VAST video into VPAID or OMID tracker can sound complicated. However, it is easier than ...