Lumen Attention Tracking

Introduction To Lumen

In the fast-paced world of digital advertising, understanding and measuring user attention is cru...

Attention Glossory

Impressions - Count of impressions detected by LAMP tag. Measured Impressions - Count of impress...

VAST wrapping into VPAID/OMID trackers

Wrapping VAST video into VPAID or OMID tracker can sound complicated. However, it is easier than ...