AppsFlyer

AppsFlyer integration step-by-step

1. Chose your app which you are going to integrate with Eskimi

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2. Go to Configuration -> Integrated Partners

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3. Find Eskimi

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4. Activate Partner

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5. In-App events activation (not necessary), you can activate it as an additional thing. Such activation will allow us to see how users interact with the app after install. Be noted, that not all apps have in-app events, so it depends on the app which you are going to promote.

After Activating Partner, you should go to Attribution Link and share the Click-Trough Attribution link with us. This link will be used as a landing page for your future campaign in Eskimi DSP.

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Appsflyer in-app events tracking setup

To see in-app events tracking in Eskimi DSP, you need to enable in-app events tracking in Appsflyer dashboard and give events relevant names. To enable in-app events tracking for Eskimi DSP follow these steps:

  1. Login to Appsflyer dashboard
  2. Go to Integrated partners
  3. Find Eskimi (Ad Network) and select it
  4. Activate partner (if this is already done, skip this step)
  5. Enable In-app events postback
  6. Add event
    • SDK event name - Select the name of the event, as configured in the SDK integrated in your app. If the event is not on the list, enter the name and save it as custom
    • Partner event identifier - Select the unique name/ID of each event, the name/ID of your choice will be used in Eskimi DSP reporting
    • Sending option - Select the user sources, for which event postbacks are sent to Eskimi DSP
    • Send revenue - When selected, the event revenue value is sent to the partner in the postback - No values & No revenue (Eskimi DSP does not support this function

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Important: We recommend enabling Eskimi DSP (Agency) as integrated partner additionally, so Eskimi DSP team could check if all integration is setup correctly and make changes related with tracking if they will be needed.

Intro to AppsFlyer audience

What is Appsflyer Audience?

AppsFlyer Audiences give brands ability to segment current or past users of their app that meet a specific criteria that they define. However, this segmentation won't generate any business results if it won't be activated. This is where Eskimi come into play. 

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Once the client have defined an audience and connected it to Eskimi, AppsFlyer Audiences creates the audience on the Eskimi's system and sends identifiers for the members of that audience to Eskimi This enables us to serve your ads only to these users.

Why it is important to activate app audience?

Data which provides analytics drive only a part of business goals. This is why it necessary to not only track and analyse the data, but to active it. Activation in this sence means to target the users through digital adveritising. 

By activating different app audience segments clients will Increase the efficiency of their remarketing programs. 

Additionally, AppsFlyer Audiences can be combined with Eskimi targeting capabilities which will allow brands to run even more personalized advertising. 

While, Eskimi can offer custom Rich Media solutions for every brand which will increase their brand awareness for their app users. 

Is my AppsFlyer Audience safe with Eskimi?

Yes. The audience which will be transfered through API will be only available in specific account. The audience cannot be transfered to any other account or used outside Eskimi without the client's confirmation. To ensure data privacy, the advertiser ids in the segment files will be hashed using the SHA256 algorithm.

What else clients should know?

The partnership gives great opportunities for brands worldwide to activate their app users, therefore, increasing their brand awareness and performance. 

It is necessary to understand that campaigns will still run based on CPM buying. Therefore, Eskimi highly recommends to plan brand awareness driven digital advertising. 

Additionally both Apple (IDFA) and Android (GAID) identifiers can be transfered to Eskimi and targeted. However, due to iOS 14.5 regulations only users who shared their consent will be transfered and targeted.