Native

Native and Native video creatives

Native

What is native?

Native advertising involves using paid advertisements that are in line with the look, feel, and purpose of the format in which they’re served. You’ll often find these advertisements in social network feeds, or as suggested content on a website.

Unlike display or banner ads, native ads do not really look like advertisements. They seem to be a part of the website’s editorial flow. The biggest benefit of these ads is that they are non-disruptive. So they expose the viewer to marketing material without popping out.


Why native?

Effectiveness

Customers view native advertisements 53% more than display advertisements. These ads increase buying intent by 18%.

Engagement

The visual engagement with native advertisements is similar, at times even better than the actual editorial content.

Less disruptive

As native ads are placed within content, they’re incorporated better. They are less obvious and, consequently, less disrupting. They don’t alter user experience much.

Beats ad fatigue

Ad fatigue occurs when the users get tired of seeing advertisements and start ignoring them. Native advertisements offer brand publicity masked in editorial content, so they do not exhaust the users.


Requirements

Icon - 128x128px (app/product icon)
Main image - 1200x627px
Second image - 600x600px and up to 10 additional different size creatives, where the most popular of them 300x250px, 300x174px
Title - product or service, 25 symbols*
Description - advertising text, 90 symbols*
CTA - described call-to-action for the destination, 15 symbols*
Advertiser - name of the advertiser, 25 symbols*
* including the spaces between letters


Limitations

Viewability of native ads is not tracked and reported.


Example:

image-1661781622922.58.11.png


Uploading native ad

Step 1: Log in to your DSP account, go to Creative Sets, and on the new page click "Add creative set".

Screen_Shot_2018-08-24_at_15.31.34.png


Step 2: Select the type of your creative set: native and name it.

image-1608213920500.png


Step 3: Upload a 128x128px icon of your ad, a 1200x627px and 600x600px main images. You can upload up to 10 different sizes creatives-images, i.e. most popular 300x250px, 300x174px.

Step 4: Write down the product title - eg. "Lowest mortgage rates". Recommended 25 symbols of length to get best performance and all available traffic. 50 or maximum 90 characters can be used, but this will limit available traffic.

Step 5: Short descriptive text associated with your product - eg. "Your home sweet Brooklyn home - cheaper and sooner than you think!". Max length 90 symbols with spaces.

Step 6: Write a call to action text - a text that will describe a button for your destination URL (eg. INSTALL).

Step 7: Write the name of the advertiser.

Step 8: Write the number of likes that is being offered to the user (eg. 100), number of downloads, the price for
product purchase, sale price, phone, address, star rating, additional description, and display URL. Most used for app-install campaigns. This step is not necessary so you can leave these forms blank if you wish to do so.

Step 9: Save your native ad.


Native video

What is native?

Native advertising involves using paid advertisements that are in line with the look, feel, and purpose of the format in which they’re served. You’ll often find these advertisements in social network feeds, or as suggested content on a website.

Unlike display or banner ads, native ads do not really look like advertisements. They seem to be a part of the website’s editorial flow. The biggest benefit of these ads is that they are non-disruptive. So they expose the viewer to marketing material without popping out.


Why native?

Effectiveness

Customers view native advertisements 53% more than display advertisements. These ads increase buying intent by 18%.

Engagement

The visual engagement with native advertisements is similar, at times even better than the actual editorial content.

Less disruptive

As native ads are placed within content, they’re incorporated better. They are less obvious and, consequently, less disrupting. They don’t alter user experience much.

Beats ad fatigue

Ad fatigue occurs when the users get tired of seeing advertisements and start ignoring them. Native advertisements offer brand publicity masked in editorial content, so they do not exhaust the users.


Requirements

Icon - 128x128px (app/product icon)
Poster image - 1200x627 px ( Upload an image file to be displayed while the video loads)
Title - product or service, 25 symbols*
Description - advertising text, 90 symbols*
CTA - described call-to-action for the destination, 15 symbols*
Advertiser - name of the advertiser, 25 symbols*Title - product or service, 25 symbols*
Video format - MP4 or remote URL
Video dimensions - 1280x720 (16:9)
Weight - above up to 3.2 MB
Video duration - 10-25 seconds


Limitations

Viewability of native ads is not tracked and reported.


Example:

image-1661782964208.20.09.png

Pinterest Native Ads

Contents:

➣ Intro
➣ Programmatic Ad Specs for Pinterest
➣ Specifications
➣ Available Geolocations / Countries
➣ Ad Visuals / Examples
➣ Avails / Supply


Pinterest Native Ads

Native ads are designed to blend naturally with the platform’s content, creating an organic and non-disruptive experience. Matching with the look and feel of regular posts, they capture attention in a way that feels natural rather than forced.

On Pinterest, Native Ads take the form of promoted Pins that appear right where users are already discovering new ideas. These ads integrate effortlessly into feeds and search results, making them a part of the inspiration journey rather than an interruption while browsing.


Programmatic Ad Specs for Pinterest
Pinterest Ad Placements and accepted Creative Formats

Specifications

Below are Pinterest's recommended specs for programmatic ads; however, please note that each DSP may have different requirements, so use these recommended sizes where accepted for optimal performance.

Native Image

Component

Best Practice

Image

Aspect ratio: 1:1 or 2:3

Advertiser Name

Max 25 characters

Title

Enter up to 100 characters. Depending on the device, the first 40 characters may show in users' feeds.

Description

  • Enter up to 500 characters. Descriptions do not appear when users view the ad.
  • Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience.

Native Video

Component

Best Practice

Video

We recommend vertical or square video. Aspect ratios: 9:16, 2:3, 4:5

Advertiser Name

Max 25 characters

Title

Enter up to 100 characters. Depending on the device, the first 40 characters may show in users' feeds.

Description

  • Enter up to 500 characters. Descriptions do not appear when users view the ad.
  • Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience.

Available Geolocations / Countries

Country Full Name

IP Country

Afghanistan

AF

Albania

AL

Algeria

DZ

Argentina

AR

Armenia

AM

Australia

AU

Azerbaijan

AZ

Bangladesh

BD

Bolivia, Plurinational State of

BO

Bosnia and Herzegovina

BA

Brazil

BR

Cambodia

KH

Cameroon

CM

Canada

CA

Chile

CL

China

CN

Colombia

CO

Costa Rica

CR

Cyprus

CY

Dominican Republic

DO

Ecuador

EC

Egypt

EG

El Salvador

SV

Georgia

GE

Ghana

GH

Guatemala

GT

Honduras

HN

Hong Kong

HK

India

IN

Indonesia

ID

Iraq

IQ

Israel

IL

Jamaica

JM

Japan

JP

Jordan

JO

Kazakhstan

KZ

Kenya

KE

Kuwait

KW

Kyrgyzstan

KG

Lebanon

LB

Libya

LY

Malaysia

MY

Mexico

MX

Moldova, Republic of

MD

Mongolia

MN

Morocco

MA

Myanmar

MM

Nepal

NP

New Zealand

NZ

Nicaragua

NI

Nigeria

NG

Oman

OM

Pakistan

PK

Panama

PA

Paraguay

PY

Peru

PE

Philippines

PH

Qatar

QA

Saudi Arabia

SA

Senegal

SN

Serbia

RS

Singapore

SG

South Africa

ZA

South Korea

KR

Sri Lanka

LK

Taiwan, Province of China

TW

Tanzania, United Republic of

TZ

Thailand

TH

Trinidad and Tobago

TT

Tunisia

TN

Turkey

TR

United Arab Emirates

AE

United Kingdom

UK

United States of America

US

Uruguay

UY

Uzbekistan

UZ

Venezuela, Bolivarian Republic of

VE

Vietnam

VN

Yemen

YE


Ad Visuals / Examples

Pinterest Native Ad - Banner

Pinterest Native Ad - Video


Pinterest Native Avails / Supply

An Estimated Supply / Avail data for 07 Days is availableHere
If any assistance needed with the supply, please reach out to " Shuvajeet Sen - Team Lead, Ad Operations " and he will be helping with the communication with the Index Ad Exchange.