# Pinterest Native Ads

##### **Contents:**

**➣ Intro  
➣ Programmatic Ad Specs for Pinterest  
➣ Specifications  
➣ Available Geolocations / Countries  
➣ Ad Visuals / Examples  
➣ Avails / Supply**

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##### **Pinterest Native Ads**

Native ads are designed to blend naturally with the platform’s content, creating an organic and non-disruptive experience. Matching with the look and feel of regular posts, they capture attention in a way that feels natural rather than forced.

On Pinterest, Native Ads take the form of promoted Pins that appear right where users are already discovering new ideas. These ads integrate effortlessly into feeds and search results, making them a part of the inspiration journey rather than an interruption while browsing.

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##### **Programmatic Ad Specs for Pinterest**

##### **➣** Pinterest Ad Placements and accepted Creative Formats

- - Where will ads serve on Pinterest?  
        <span data-sheets-root="1">➜ </span>Home Feed, Search Results, Related Pins
    - Which Pinterest ad formats are available?  
        <span data-sheets-root="1">➜ </span>Standard Image, Standard Video, Max Width Image, Max Width Video
    - Which DSP creative formats are accepted?  
        <span data-sheets-root="1">➜ </span>Native Image, Native Video, Standalone Video (VAST)

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##### **Specifications**

Below are Pinterest's recommended specs for programmatic ads; however, please note that each DSP may have different requirements, so use these recommended sizes where accepted for optimal performance.

<div align="left" dir="ltr" id="bkmrk-native-image-compone"><table border="1" class="align-center" style="border-collapse: collapse; border-width: 2px; width: 74.5238%;"><colgroup><col style="width: 49.5192%;" width="309"></col><col style="width: 50.4808%;" width="315"></col></colgroup><tbody><tr><td colspan="2" style="border-width: 2px;">**Native Image**

</td></tr><tr><td style="border-width: 2px;"><span style="text-decoration: underline;">**Component**</span>

</td><td style="border-width: 2px;"><span style="text-decoration: underline;">**Best Practice**</span>

</td></tr><tr><td style="border-width: 2px;">Image

</td><td style="border-width: 2px;">Aspect ratio: 1:1 or 2:3

</td></tr><tr><td style="border-width: 2px;">Advertiser Name

</td><td style="border-width: 2px;">Max 25 characters

</td></tr><tr><td style="border-width: 2px;">Title

</td><td style="border-width: 2px;">Enter up to 100 characters. Depending on the device, the first 40 characters may show in users' feeds.

</td></tr><tr><td style="border-width: 2px;">Description

</td><td style="border-width: 2px;">- Enter up to 500 characters. Descriptions do not appear when users view the ad.
- Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience.

</td></tr></tbody></table>

</div><div align="left" dir="ltr" id="bkmrk-native-video-compone" style="text-align: justify;"><table border="1" class="align-center" style="border-collapse: collapse; border-width: 2px;"><colgroup><col width="309"></col><col width="315"></col></colgroup><tbody><tr><td colspan="2" style="border-width: 2px;">**Native Video**

</td></tr><tr><td style="border-width: 2px;">**<span style="text-decoration: underline;">Component</span>**

</td><td style="border-width: 2px;">**<span style="text-decoration: underline;">Best Practice</span>**

</td></tr><tr><td style="border-width: 2px;">Video

</td><td style="border-width: 2px;">We recommend vertical or square video. Aspect ratios: 9:16, 2:3, 4:5

</td></tr><tr><td style="border-width: 2px;">Advertiser Name

</td><td style="border-width: 2px;">Max 25 characters

</td></tr><tr><td style="border-width: 2px;">Title

</td><td style="border-width: 2px;">Enter up to 100 characters. Depending on the device, the first 40 characters may show in users' feeds.

</td></tr><tr><td style="border-width: 2px;">Description

</td><td style="border-width: 2px;">- Enter up to 500 characters. Descriptions do not appear when users view the ad.
- Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience.

</td></tr></tbody></table>

</div>---

##### **Available Geolocations / Countries**

<div align="left" dir="ltr" id="bkmrk-country-full-name-ip"><table border="1" class="align-center" style="border-collapse: collapse; border-width: 2px;"><colgroup><col width="309"></col><col width="315"></col></colgroup><tbody><tr><td style="border-width: 2px;">**Country Full Name**

</td><td style="border-width: 2px;">**IP Country**

</td></tr><tr><td style="border-width: 2px;">Afghanistan

</td><td style="border-width: 2px;">AF

</td></tr><tr><td style="border-width: 2px;">Albania

</td><td style="border-width: 2px;">AL

</td></tr><tr><td style="border-width: 2px;">Algeria

</td><td style="border-width: 2px;">DZ

</td></tr><tr><td style="border-width: 2px;">Argentina

</td><td style="border-width: 2px;">AR

</td></tr><tr><td style="border-width: 2px;">Armenia

</td><td style="border-width: 2px;">AM

</td></tr><tr><td style="border-width: 2px;">Australia

</td><td style="border-width: 2px;">AU

</td></tr><tr><td style="border-width: 2px;">Azerbaijan

</td><td style="border-width: 2px;">AZ

</td></tr><tr><td style="border-width: 2px;">Bangladesh

</td><td style="border-width: 2px;">BD

</td></tr><tr><td style="border-width: 2px;">Bolivia, Plurinational State of

</td><td style="border-width: 2px;">BO

</td></tr><tr><td style="border-width: 2px;">Bosnia and Herzegovina

</td><td style="border-width: 2px;">BA

</td></tr><tr><td style="border-width: 2px;">Brazil

</td><td style="border-width: 2px;">BR

</td></tr><tr><td style="border-width: 2px;">Cambodia

</td><td style="border-width: 2px;">KH

</td></tr><tr><td style="border-width: 2px;">Cameroon

</td><td style="border-width: 2px;">CM

</td></tr><tr><td style="border-width: 2px;">Canada

</td><td style="border-width: 2px;">CA

</td></tr><tr><td style="border-width: 2px;">Chile

</td><td style="border-width: 2px;">CL

</td></tr><tr><td style="border-width: 2px;">China

</td><td style="border-width: 2px;">CN

</td></tr><tr><td style="border-width: 2px;">Colombia

</td><td style="border-width: 2px;">CO

</td></tr><tr><td style="border-width: 2px;">Costa Rica

</td><td style="border-width: 2px;">CR

</td></tr><tr><td style="border-width: 2px;">Cyprus

</td><td style="border-width: 2px;">CY

</td></tr><tr><td style="border-width: 2px;">Dominican Republic

</td><td style="border-width: 2px;">DO

</td></tr><tr><td style="border-width: 2px;">Ecuador

</td><td style="border-width: 2px;">EC

</td></tr><tr><td style="border-width: 2px;">Egypt

</td><td style="border-width: 2px;">EG

</td></tr><tr><td style="border-width: 2px;">El Salvador

</td><td style="border-width: 2px;">SV

</td></tr><tr><td style="border-width: 2px;">Georgia

</td><td style="border-width: 2px;">GE

</td></tr><tr><td style="border-width: 2px;">Ghana

</td><td style="border-width: 2px;">GH

</td></tr><tr><td style="border-width: 2px;">Guatemala

</td><td style="border-width: 2px;">GT

</td></tr><tr><td style="border-width: 2px;">Honduras

</td><td style="border-width: 2px;">HN

</td></tr><tr><td style="border-width: 2px;">Hong Kong

</td><td style="border-width: 2px;">HK

</td></tr><tr><td style="border-width: 2px;">India

</td><td style="border-width: 2px;">IN

</td></tr><tr><td style="border-width: 2px;">Indonesia

</td><td style="border-width: 2px;">ID

</td></tr><tr><td style="border-width: 2px;">Iraq

</td><td style="border-width: 2px;">IQ

</td></tr><tr><td style="border-width: 2px;">Israel

</td><td style="border-width: 2px;">IL

</td></tr><tr><td style="border-width: 2px;">Jamaica

</td><td style="border-width: 2px;">JM

</td></tr><tr><td style="border-width: 2px;">Japan

</td><td style="border-width: 2px;">JP

</td></tr><tr><td style="border-width: 2px;">Jordan

</td><td style="border-width: 2px;">JO

</td></tr><tr><td style="border-width: 2px;">Kazakhstan

</td><td style="border-width: 2px;">KZ

</td></tr><tr><td style="border-width: 2px;">Kenya

</td><td style="border-width: 2px;">KE

</td></tr><tr><td style="border-width: 2px;">Kuwait

</td><td style="border-width: 2px;">KW

</td></tr><tr><td style="border-width: 2px;">Kyrgyzstan

</td><td style="border-width: 2px;">KG

</td></tr><tr><td style="border-width: 2px;">Lebanon

</td><td style="border-width: 2px;">LB

</td></tr><tr><td style="border-width: 2px;">Libya

</td><td style="border-width: 2px;">LY

</td></tr><tr><td style="border-width: 2px;">Malaysia

</td><td style="border-width: 2px;">MY

</td></tr><tr><td style="border-width: 2px;">Mexico

</td><td style="border-width: 2px;">MX

</td></tr><tr><td style="border-width: 2px;">Moldova, Republic of

</td><td style="border-width: 2px;">MD

</td></tr><tr><td style="border-width: 2px;">Mongolia

</td><td style="border-width: 2px;">MN

</td></tr><tr><td style="border-width: 2px;">Morocco

</td><td style="border-width: 2px;">MA

</td></tr><tr><td style="border-width: 2px;">Myanmar

</td><td style="border-width: 2px;">MM

</td></tr><tr><td style="border-width: 2px;">Nepal

</td><td style="border-width: 2px;">NP

</td></tr><tr><td style="border-width: 2px;">New Zealand

</td><td style="border-width: 2px;">NZ

</td></tr><tr><td style="border-width: 2px;">Nicaragua

</td><td style="border-width: 2px;">NI

</td></tr><tr><td style="border-width: 2px;">Nigeria

</td><td style="border-width: 2px;">NG

</td></tr><tr><td style="border-width: 2px;">Oman

</td><td style="border-width: 2px;">OM

</td></tr><tr><td style="border-width: 2px;">Pakistan

</td><td style="border-width: 2px;">PK

</td></tr><tr><td style="border-width: 2px;">Panama

</td><td style="border-width: 2px;">PA

</td></tr><tr><td style="border-width: 2px;">Paraguay

</td><td style="border-width: 2px;">PY

</td></tr><tr><td style="border-width: 2px;">Peru

</td><td style="border-width: 2px;">PE

</td></tr><tr><td style="border-width: 2px;">Philippines

</td><td style="border-width: 2px;">PH

</td></tr><tr><td style="border-width: 2px;">Qatar

</td><td style="border-width: 2px;">QA

</td></tr><tr><td style="border-width: 2px;">Saudi Arabia

</td><td style="border-width: 2px;">SA

</td></tr><tr><td style="border-width: 2px;">Senegal

</td><td style="border-width: 2px;">SN

</td></tr><tr><td style="border-width: 2px;">Serbia

</td><td style="border-width: 2px;">RS

</td></tr><tr><td style="border-width: 2px;">Singapore

</td><td style="border-width: 2px;">SG

</td></tr><tr><td style="border-width: 2px;">South Africa

</td><td style="border-width: 2px;">ZA

</td></tr><tr><td style="border-width: 2px;">South Korea

</td><td style="border-width: 2px;">KR

</td></tr><tr><td style="border-width: 2px;">Sri Lanka

</td><td style="border-width: 2px;">LK

</td></tr><tr><td style="border-width: 2px;">Taiwan, Province of China

</td><td style="border-width: 2px;">TW

</td></tr><tr><td style="border-width: 2px;">Tanzania, United Republic of

</td><td style="border-width: 2px;">TZ

</td></tr><tr><td style="border-width: 2px;">Thailand

</td><td style="border-width: 2px;">TH

</td></tr><tr><td style="border-width: 2px;">Trinidad and Tobago

</td><td style="border-width: 2px;">TT

</td></tr><tr><td style="border-width: 2px;">Tunisia

</td><td style="border-width: 2px;">TN

</td></tr><tr><td style="border-width: 2px;">Turkey

</td><td style="border-width: 2px;">TR

</td></tr><tr><td style="border-width: 2px;">United Arab Emirates

</td><td style="border-width: 2px;">AE

</td></tr><tr><td style="border-width: 2px;">United Kingdom

</td><td style="border-width: 2px;">UK

</td></tr><tr><td style="border-width: 2px;">United States of America

</td><td style="border-width: 2px;">US

</td></tr><tr><td style="border-width: 2px;">Uruguay

</td><td style="border-width: 2px;">UY

</td></tr><tr><td style="border-width: 2px;">Uzbekistan

</td><td style="border-width: 2px;">UZ

</td></tr><tr><td style="border-width: 2px;">Venezuela, Bolivarian Republic of

</td><td style="border-width: 2px;">VE

</td></tr><tr><td style="border-width: 2px;">Vietnam

</td><td style="border-width: 2px;">VN

</td></tr><tr><td style="border-width: 2px;">Yemen

</td><td style="border-width: 2px;">YE

</td></tr></tbody></table>

</div>---

##### **Ad Visuals / Examples**

<div align="left" dir="ltr" id="bkmrk--5" style="margin-left: 0pt;"></div><div align="left" dir="ltr" id="bkmrk-pinterest-native-ad-" style="margin-left: 0pt;"><div align="left" dir="ltr" style="margin-left: 0pt;"><table border="1" class="align-center" style="width: 468pt; border-collapse: collapse; border: 2px none rgb(126, 140, 141);"><colgroup><col></col><col></col></colgroup><tbody><tr style="height: 0pt;"><td style="border-width: 2px; border-color: rgb(126, 140, 141); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">**<span style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; white-space-collapse: preserve;">Pinterest Native Ad - Banner</span>**

</td><td style="border-width: 2px; border-color: rgb(126, 140, 141); padding: 5pt; overflow: hidden; overflow-wrap: break-word;">**<span style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; white-space-collapse: preserve;">Pinterest Native Ad - Video</span>**

</td></tr><tr style="height: 0pt;"><td style="border-width: 2px; border-color: rgb(126, 140, 141); padding: 5pt; overflow: hidden; overflow-wrap: break-word;"><span style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; white-space-collapse: preserve;"><span style="border-width: initial; border-style: none; display: inline-block; overflow: hidden; width: 298px; height: 645px;">![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXc2EVW0bIpGOgrZ14Tk5Gdxerd9vXhbCWMuBnLUhjHbLgzlFJ6Hyf9QtZmkx-PvGFwJNevYMtM5YXBhOyJQB2tGBTelqPdOzsMN4FHNhzizczCc1Wdde-SjJYT41RsUts1n1jcwzg?key=WV9uHw_fu6CxPlJj_uSwk5xr)</span></span>

</td><td style="border-width: 2px; border-color: rgb(126, 140, 141); padding: 5pt; overflow: hidden; overflow-wrap: break-word;"><span style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; white-space-collapse: preserve;"><span style="border-width: initial; border-style: none; display: inline-block; overflow: hidden; width: 298px; height: 645px;">![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdCpJJ0uiN_6L07SED_oEPjPz-ZUmUbQj8Wd-MyhHtDBo9ldA5AtaEp8JqhTmHCXaODijLNooZkL3jPBJJboiwl_b3TepIAvATBxgGJI_xLBX1quBfbhRrjQm9GOJHvTFsBKMuk?key=WV9uHw_fu6CxPlJj_uSwk5xr)</span></span>

</td></tr></tbody></table>

</div></div>---

##### **Pinterest Native Avails / Supply**

**➣** An Estimated Supply / Avail data for 07 Days is available **- [Here](https://docs.google.com/spreadsheets/d/1hIlV9bzd9lkd3O3QHI7wb8At_hiw0JLc/edit?usp=sharing&ouid=110431928570641201812&rtpof=true&sd=true)  
➣** If any assistance needed with the supply, please reach out to **" *Shuvajeet Sen - Team Lead, Ad Operations* "** and he will be helping with the communication with the Index Ad Exchange.

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