Packages
Packages - Introduction and Creation
Introduction
Packages is a feature that is a part of the Eskimi DSP platform. This allows you to select numerous websites and mobile apps where your campaign ads could be displayed. This basically creates a list, which can be reused for future campaigns.
Watch the video to see a visual guide, on how to create a package.
- Firstly, access the "Tools" dropdown menu, and click on the "Packages". Once you appear in package page start creating a package by pressing "New package"
- Secondly, you'll have to fill in the required fields:
Package Name - indicates the package name.
Country - select the country, where the apps or websites will be taken.
Exchanges - select which exchanges you want to use for your package. We recommend skipping this step so the system would have an opportunity to reach wanted inventory via all possible exchanges.
Type - select the type of inventory: apps or websites you want to filter out.
Apps/Site - select specific apps or websites, which you want to include in your package in order to use it in a campaign. As well this specific section has a search function, this will help you on.
- After making all the changes save your package.
- And finally, you are now able to use the created package in a campaign - access the campaign creation screen or already created campaign. In "Deals & packages" section choose your created package (you'll be able to include or exclude it, so choose what's needed for the campaign).
After that you are done, continue creating your campaign.
Placement packages
You can choose between placement packages and app/site packages.
How it works
- Tools -> packages -> select package type -> placement
- Upload a list of placement IDs you want to have in the package
- Placement ID is a numeric value. all other values will be filtered
- Choose which user(-s) the package should belong to
- Go to your campaign
- Choose the package
- Decide if you want the package included or excluded
- You have good placements on one campaign that you want to specifically reuse on other campaigns
- You only want to start your campaign on a specific list of packages, and optimise from there
- External trackers give you placements that deliver on required metrics - you can now start campaigns on those placements directly
Limitations
Other package functionality is not supported