Dashboard overview page

The Eskimi DSP Dashboard is a centralized view where advertisers can monitor and analyze their campaign performance over a selected period. It provides an aggregated summary of key campaign metrics, helping users track ad spend, impressions, clicks, and conversions in both numerical and graphical formats.

This dashboard enables advertisers to:
✅ Assess campaign effectiveness at a glance.
✅ Identify trends and patterns based on historical data.
✅ Compare multiple campaigns within the same timeframe.
✅ Access deeper insights for optimization and strategic adjustments.

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How to Use the Dashboard?

1. Selecting the Time Period

The Eskimi DSP Dashboard allows you to filter data based on a specific time range:

By adjusting the time filter, advertisers can focus on short-term or long-term campaign performance and identify seasonal trends.

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2. Understanding the Dashboard Metrics

At the top of the dashboard, key performance indicators (KPIs) are displayed in numeric format, including:

🔹 Visualizing Performance: Below the numeric KPIs, a graphical representation of the data helps identify trends over time.

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3. Active Campaigns Overview

Directly beneath the main dashboard metrics, a list of all active campaigns is displayed. This section provides advertisers with a quick overview of individual campaign performance.

🔹 Key features of the Active Campaigns list:

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4. Additional Insights & Performance Breakdown

Further down the dashboard, advertisers can access in-depth performance analysis, including:

✔️ Best-Performing & Worst-Performing Ads

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✔️ Platform & Operating System Distribution

image-1608195842456.png✔️ Delivery Map (By Hour or Weekday)

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Why Use the Eskimi DSP Dashboard?

The Eskimi DSP Dashboard is a powerful tool for campaign monitoring and optimization. By providing real-time insights and historical data, it enables advertisers to:
✅ Make data-driven decisions for better performance.
✅ Identify trends and adjust campaign strategies accordingly.
✅ Optimize ad placements, budgets, and targeting based on detailed reports.

By leveraging the Eskimi DSP Dashboard, advertisers can improve efficiency, maximize ROI, and refine their digital advertising strategies with ease. 🚀


Revision #9
Created 16 December 2020 10:26:04
Updated 19 March 2025 14:05:43 by Malika Kazhibekova