# Dashboard Overview Page The **Eskimi DSP Dashboard** is a centralized view where advertisers can monitor and analyze their campaign performance over a selected period. It provides an aggregated summary of key campaign metrics, helping users track ad spend, impressions, clicks, and conversions in both **numerical and graphical formats**. This dashboard enables advertisers to: ✅ Assess campaign effectiveness at a glance. ✅ Identify trends and patterns based on historical data. ✅ Compare multiple campaigns within the same timeframe. ✅ Access deeper insights for optimization and strategic adjustments. [![Screenshot 2025-03-19 at 18.55.38.jpg](https://manual.eskimi.com/uploads/images/gallery/2025-03/scaled-1680-/3OVxtakhfubSDtWq-screenshot-2025-03-19-at-18-55-38.jpg)](https://manual.eskimi.com/uploads/images/gallery/2025-03/3OVxtakhfubSDtWq-screenshot-2025-03-19-at-18-55-38.jpg) --- ### How to Use the Dashboard? #### 1. Selecting the Time Period The **Eskimi DSP Dashboard** allows you to filter data based on a specific time range: - Locate the **time selection drop-down menu** in the **top-right corner** of the page. - Choose from pre-set time ranges (e.g., Today, Last 7 Days, Last 30 Days) or select a **custom date range**. - Click **Apply** to refresh the data accordingly. By adjusting the time filter, advertisers can focus on short-term or long-term campaign performance and identify seasonal trends. [![Screenshot 2025-03-19 at 18.37.46.jpg](https://manual.eskimi.com/uploads/images/gallery/2025-03/scaled-1680-/YPB345undJh26oyr-screenshot-2025-03-19-at-18-37-46.jpg)](https://manual.eskimi.com/uploads/images/gallery/2025-03/YPB345undJh26oyr-screenshot-2025-03-19-at-18-37-46.jpg) --- #### 2. Understanding the Dashboard Metrics At the top of the dashboard, key **performance indicators (KPIs)** are displayed in numeric format, including: - **Impressions**, **eCPM** and **Win rate** – how many times ads were shown, the effective cost per thousand impressions, and the share of bids won. - **Clicks**, **eCPC** and **CTR** – how many times users clicked the ads, the effective cost per click, and the click-through rate. - **Conversions**, **eCPA** and **Win rate** – the number of desired actions completed (e.g., purchases, sign-ups, or downloads) and the effective cost per action. Spend is shown per campaign in the Campaigns table below. 🔹 **Visualizing Performance:** Below the numeric KPIs, a **graphical representation** of the data helps identify trends over time. - Hovering over the **data points** reveals precise values for impressions, clicks, and conversions on specific dates. - The graph updates dynamically when the time range is changed, making it easy to track performance fluctuations. - Scrolling further provides **detailed visual reports** with additional breakdowns for deeper analysis. [![pic3.png](https://manual.eskimi.com/uploads/images/gallery/2020-12/scaled-1680-/pic3.png)](https://manual.eskimi.com/uploads/images/gallery/2020-12/pic3.png) --- #### 3. Campaigns Overview Directly beneath the main dashboard metrics, the **Campaigns** table lists the campaigns that delivered in the selected period. This section provides advertisers with a **quick overview of individual campaign performance**. 🔹 **Key features of the Campaigns table:** - Each campaign’s **bids, impressions, win rate, reach, clicks, CTR, visits, engaged sessions, conversions and spend** are displayed. - Clicking on a **campaign name** redirects users to its **detailed Report page**, where more granular insights can be accessed. - Users can compare performance across multiple campaigns to determine which strategies are working best. [![Screenshot 2025-03-19 at 18.38.57.jpg](https://manual.eskimi.com/uploads/images/gallery/2025-03/scaled-1680-/6JcO5GUW9dsWHjCv-screenshot-2025-03-19-at-18-38-57.jpg)](https://manual.eskimi.com/uploads/images/gallery/2025-03/6JcO5GUW9dsWHjCv-screenshot-2025-03-19-at-18-38-57.jpg) --- #### 4. Additional Insights & Performance Breakdown Further down the dashboard, advertisers can access **in-depth performance analysis**, including: ##### Best-Performing & Worst-Performing Ads - Displays a ranked list of **top and low-performing ads** based on engagement, conversion rates, and other key metrics. - Helps advertisers identify **creative elements** that resonate best with their audience. [![Screenshot 2025-03-19 at 18.39.30.jpg](https://manual.eskimi.com/uploads/images/gallery/2025-03/scaled-1680-/aOM19b5d4kGXSkGh-screenshot-2025-03-19-at-18-39-30.jpg)](https://manual.eskimi.com/uploads/images/gallery/2025-03/aOM19b5d4kGXSkGh-screenshot-2025-03-19-at-18-39-30.jpg) ##### Platforms, Block Metrics, Environments and Operating Systems - **Platform** – performance per ad exchange: bids, impressions, win rate, reach, viewability, frequency, clicks, CTR and spend. - **Block metrics** – how many bids were filtered per exchange, e.g. by anti-fraud checks, predicted-viewability optimisation or a bid that is too low. See [Campaign Blocking Reasons](https://manual.eskimi.com/books/reporting/page/campaign-blocking-reasons). - **Split by platforms** – impressions by environment: Website, Android and iOS. - **Operating Systems** – impressions by operating system (e.g. macOS, iOS, Android, Windows), allowing advertisers to optimize for the best-performing environments. ##### [![image-1608195842456.png](https://manual.eskimi.com/uploads/images/gallery/2020-12/scaled-1680-/image-1608195842456.png)](https://manual.eskimi.com/uploads/images/gallery/2020-12/image-1608195842456.png)Delivery Map (By Hour or Weekday) - A heatmap visualization displaying when ads **receive the most impressions and interactions** throughout the day or week. - Helps advertisers optimize **ad scheduling** and budget allocation based on peak performance times. [![image-1608195881923.png](https://manual.eskimi.com/uploads/images/gallery/2020-12/scaled-1680-/image-1608195881923.png)](https://manual.eskimi.com/uploads/images/gallery/2020-12/image-1608195881923.png) --- ### Why Use the Eskimi DSP Dashboard? The **Eskimi DSP Dashboard** is a powerful tool for **campaign monitoring and optimization**. By providing **up-to-date insights and historical data**, it enables advertisers to: ✅ Make data-driven decisions for better performance. ✅ Identify trends and adjust campaign strategies accordingly. ✅ Optimize ad placements, budgets, and targeting based on detailed reports. By leveraging the **Eskimi DSP Dashboard**, advertisers can **improve efficiency, maximize ROI, and refine their digital advertising strategies** with ease. 🚀