Engaged sessions

Click to engaged session tracking is a helpful tool for optimising the sessions, session rate (SR) or cost per session (CPS). 

ENGAGED SESSION definition - engaged session is a group of user interactions on the website that take place within a given time frame.

Engaged session is counted if:

It's important to note that the engaged session differs from session

PROCESS:

1. SETUP

Setup Eskimi DSP Tracking pixel on the landing page. 

1. Obtain the Tracking pixel code from Tracking pixels section.

2. Place the Tracking pixel code on the landing page.

More information about tracking pixel implementation guide

2. COLLECT

Collect click to engaged session data after launching the campaign and receiving clicks. 

Collect the data to Eskimi DSP campaign reporting system: Engaged Sessions, SR (engaged session rate), CPS (cost per engaged session).

3. OPTIMISE

Optimise automatically or manually. 


Revision #10
Created 8 December 2021 09:55:37
Updated 7 May 2024 08:47:26 by Elvinas Kazlauskas