# Engaged Sessions

Click to engaged session tracking is a helpful tool for optimising the sessions, session rate (SR) or cost per session (CPS).

**ENGAGED SESSION** definition - an engaged session is a visit to the landing page, tracked by the Eskimi DSP pixel, that meets both conditions below.

**Engaged session is counted only if both are true:**

- 2 or more page views were made
- The user spends 10s or more on the site

<p class="callout info">Google Analytics 4 counts an engaged session if any one of its conditions is met (10 seconds or more, 2 or more page views, or a conversion). Eskimi requires both conditions, so Eskimi engaged sessions are usually lower than GA4 engaged sessions.</p>

*It's important to note that the **engaged session** differs from **session**.*

**PROCESS:**

**1. SETUP**

**Setup Eskimi DSP Tracking pixel on the landing page.**

1. Obtain the Tracking pixel code from Tracking pixels section.
2. Place the Tracking pixel code on the landing page.
    
    [More information about tracking pixel implementation guide](https://manual.eskimi.com/books/archive/page/eskimi-pixels-introduction-and-implementation)

**2. COLLECT**

**Collect click to engaged session data after launching the campaign and receiving clicks.**

Collect the data to Eskimi DSP campaign reporting system: Engaged Sessions, SR (engaged session rate), CPS (cost per engaged session).

**3. OPTIMISE**

**Optimise automatically or manually.**

- Optimise automatically by setting up rules for SR (engaged session rate) or/and CPS (cost per engaged session).
- Optimise manually on Targeting optimisation tool by Ad exchange, Creative, OS, Browser, Operator, App/Site.