Filtered Impressions

The Filtered Impressions widget is a helpful tool that shows the percentage of impressions that were filtered out from your campaigns. This can happen due to multiple reasons, such as specific targeting settings, creatives, budget & pacing limitations, and more. The percentage displayed indicates the number of impressions that didn't meet the specified criteria and were therefore excluded from the campaign.

Impressions can be filtered for the following reasons.


Pre-bid

The number of impressions not bought due to a pre-bid issue:


Targeting

The number of impressions that were filtered due to targeting settings on your campaigns. 

Targeting Setting

Description

Ad placement position

Impressions that did not match ad positions selected in the campaign, e.g. above the fold.

SEC & LSM

Impressions that did not match the SEC & LSM targeting selected in the campaign. Read more here

Audience

Impressions that did not match the audience targeting options used in the campaign, e.g. DMP audience or retargeting audience. 

Device 

Impressions that did not match the device targeting used in the campaign. It could be related to device type, OS, brand or model. 

Browser

Impressions that did not match the targeted web browser in the campaign. 

Environment

Impressions that did not match the environment (apps or sites) targeting options used in the campaign.

Operator/ISP

Impressions that were excluded due to operator/ISP targeting options used in the campaign.

Location

Impressions that did not match the location targeting of the campaign, e.g. country, cities, states, or zip codes.

Language

Impressions that were excluded due to language targeting options selected in the campaign.

Brand Safety

Impressions that did not match one or more brand safety settings set up in the campaign.

IP addresses/ranges 

Impressions that did not match the targeted IP address or ranges of the campaign.

Categories

Impressions that did not match the app/site categories selection of the campaign. 


Creatives

The number of impressions that were filtered due to issues with creatives selected in the campaign.

Display creatives aspects

Video creative aspects

Placement limitations 

Publisher restrictions


Budget & pacing

The number of impressions meeting targeting criteria with eligible creatives, but with bids exceeding any of the below limits:


Revision #3
Created 18 October 2023 12:06:10 by Kamile
Updated 7 May 2024 08:49:23 by Elvinas Kazlauskas