| **Targeting Setting** | **Description** |
| Ad placement position | Impressions that did not match ad positions selected in the campaign, e.g. above the fold. |
| SEC & LSM | Impressions that did not match the SEC & LSM targeting selected in the campaign. Read more [here](https://manual.eskimi.com/books/targeting-dJM/page/socio-economic-class-sec-living-standards-measure-lsm-targeting). |
| Audience | Impressions that did not match the audience targeting options used in the campaign, e.g., DMP audience or retargeting audience. |
| Device | Impressions that did not match the device targeting used in the campaign. It could be related to device type, OS, brand or model. |
| Browser | Impressions that did not match the targeted web browser in the campaign. |
| Environment | Impressions that did not match the environment (apps or sites) targeting options used in the campaign. |
| Operator/ISP | Impressions that were excluded due to operator/ISP targeting options used in the campaign. |
| Location | Impressions that did not match the location targeting of the campaign, e.g. country, cities, states, or zip codes. |
| Language | Impressions that were excluded due to language targeting options selected in the campaign. |
| Brand Safety | Impressions that did not match one or more brand safety settings set up in the campaign. |
| IP addresses/ranges | Impressions that did not match the targeted IP address or ranges of the campaign. |
| Categories | Impressions that did not match the app/site categories selection of the campaign. |