# Visits

**Click to visit** tracking is a helpful tool for optimising the visits, click to visit rate (CVR) or cost per visits (CPVst).

**Visit** metric measures the number of users who successfully arrive at an advertiser's website or landing page after interacting with an ad through a click.

**Visit is counted:**

- <span style="font-weight: 400;">First second when user lands to campaign landing page and Eskimi DSP pixel fires</span>

**PROCESS:**

<span style="font-weight: 400;">**1. SETUP**</span>

**Setup Eskimi DSP Tracking pixel on the landing page.**

<span style="font-weight: 400;">1. Obtain the Tracking pixel code from Tracking pixels section.</span>

<span style="font-weight: 400;">2. Place the Tracking pixel code on the landing page.</span>

[More information about tracking pixel implementation guide](https://manual.eskimi.com/books/tracking/page/eskimi-pixels-introduction-and-implementation)

<span style="font-weight: 400;">**2. COLLECT**  
</span>

**Collect click to visit data after launching the campaign and receiving clicks.**

<span style="font-weight: 400;">Collect the data to Eskimi DSP campaign reporting system: Visits</span><span style="font-weight: 400;">, CVR</span><span style="font-weight: 400;"> (click to visit rate), </span><span style="font-weight: 400;">CPVst (cost per visit).</span>

**3. OPTIMISE**

**Optimise only manually.**

- <span style="font-weight: 400;">Optimise manually on Targeting optimisation tool by </span><span style="font-weight: 400;">Ad exchange, </span><span style="font-weight: 400;">Creative, </span><span style="font-weight: 400;">OS, </span><span style="font-weight: 400;">Browser, </span><span style="font-weight: 400;">Operator, </span><span style="font-weight: 400;">App/Site.</span>