# Visits

**Click to visit** tracking is a helpful tool for optimising the visits, click to visit rate (CVR) or cost per visits (CPVst).

**Visit** metric measures the number of users who successfully arrive at an advertiser's website or landing page after interacting with an ad through a click.

**Visit is counted:**

- First second when user lands to campaign landing page and Eskimi DSP pixel fires

**PROCESS:**

**1. SETUP**

**Setup Eskimi DSP Tracking pixel on the landing page.**

1. Obtain the Tracking pixel code from Tracking pixels section.
2. Place the Tracking pixel code on the landing page.
    
    [More information about tracking pixel implementation guide](https://manual.eskimi.com/books/archive/page/eskimi-pixels-introduction-and-implementation)

**2. COLLECT**

**Collect click to visit data after launching the campaign and receiving clicks.**

Collect the data to Eskimi DSP campaign reporting system: Visits, CVR (click to visit rate), CPVst (cost per visit).

**3. OPTIMISE**

**Optimise only manually.**

- Optimise manually on Targeting optimisation tool by Ad exchange, Creative, OS, Browser, Operator, App/Site.