| **Steps** | **Clarification** | **Ownership** |
| Make a deal with the client | - | BDM |
| Receive a brief from the client | - | AM / BDM (Depends on the market/client; Based on internal agreement between teams AM & BDM) |
| Check the availability of placements in the Eskimi SSP inventory | 2 scenarios: **Scenario 1** - If client wants placement on specific sites with whom we didn't make deal yet: 1\. Inform client that this postpones start of the campaign as we need to make deals with mentioned publishers. 2\. Find publisher contacts and introduce publisher to Eskimi SSP team, along with information which type of creatives will be potentially launched **Scenario 2** - If no specific sites mentioned or publishers are exist in our Eskimi SSP inventory: 1\. check with SSP team if existing publishers can commit | AM / BDM (Depends on the market/client; Based on internal agreement between teams AM & BDM) |
| Placement creation & tag send to the Publisher | This is a mandatory step only if the new publisher/placement need to be created. In all other cases it would be enough to confirm with SSP team if the previously shared pixels are still valid on publisher side. | SSP team |
| Prepare campaign Media Plan | Once placement confirmed by SSP team, AM need to prepare mediaplan for campaign. Where estimations can be done by using information from [SSP spreadsheet](https://docs.google.com/spreadsheets/d/1pMGPoAvQxSTBYn-M4zDM7_6kbr-_qHVNjS6Vr9LFXes/edit#gid=1071710348) and historical campaigns results. | AM |
| Develop Creatives | Depends on the creative this step consist different scenarios: **Scenario 1** - Run static banner, templated RM: 1\. AdOps need to get images from client/AM/BDM and upload them in system 2\. AdOps need to share preview with client for confirmation **Scenario 2** - Run custom RM / high impact ads: 1\. AM/BDM need to collect creative workflow expectation from the client, together with all needed materials for development 2\. Collected materials and scenario have to be sent to Creative team. AM/BDM is responsible to send these materials 3\. Creative team prepare creatives and is responsible that creatives consist all requested event measurement and works well on actual environment ([display.eskimi-creatives.com)](https://display.eskimi-creatives.com/) 4\. AM/BDM getting confirmation and preview link from creative team send the preview to the client for confirmation | Scenario 1 - AdOps Scenario 2 - AM/Creative Team |
| \*Confirm creatives with Publisher (optional step; depends on agreement with publisher) | In some cases, specially with high-impact ads it is needed to share creative preview with the publisher as well. Sometimes publishers give campaign approval only when see the actual creative that will be advertised. At the same time it is possible to confirm that the banner shows without issues on the actual site where campaign will run. Therefore, when creatives are developed: 1\. Creative team is responsible to provide the preview link to AdOps and SSP team. 2\. AdOps is responsible to set up test campaign for actual publisher 3\. SSP team is responsible to request test traffic from publisher and get confirmation to run particular creative 4\. When test campaign is live, creative team responsible to make sure that banners looks/works as expected on live environment. | AdOps / SSP team / Creative team (described responsibilities in middle column) |
| Campaign setup | When we have final media plan approval, creative preview approval, campaign is ready for set up | AdOps |
| Adops informs SSP operations specialist about campaign: | To request traffic write in the slack channel **#ssp\_adops** following details (or the channel belongs to specific market, example #ssp\_croatia, #ssp\_greece etc) 1. Campaign name 2. Country 3. Creative type (standard sizes, floating, takeover) 4. Campaign duration 5. Publishers you need (if you have a list from the client or would like to target by yourself). 6. Number of the daily impressions you’ll need. \*Take into account that publishers availability should be checked and confirmed with SSP team before this step (check step 3 above). | AdOps |
| Traffic & Delivery check | This is the stage of live campaign, where AdOps is responsible to control delivery in DSP report and make sure that campaign is getting enough traffic to satisfy client needs. While SSP team is responsible to control supply, and make sure that campaign fill rate satisfy publisher needs and agreement. | AdOps / SSP team |
| Screenshots from all publishers | It is usually possible to request screenshot from campaign directly from publisher. So screenshots might be requested based on client request and depends on who is handling communication with the publisher. Usually it is AdOps who communicate with client and pass information to SSP team who managing communication with publisher. | AdOps / SSP team |
| After campaign ends: 1. Reporting 2. Invoicing | This is the usual process as for any other Eskimi DSP campaign | AdOps |
Note: Inform SSP Team about the traffic you’ll need as much in advance as you can – to have time for the traffic ordering, implementation and optimization if these actions are needed. Weekends and national holidays will be the challenge for the traffic opening from the SSP partners.
Note: Please allow up to 24 hours for creative testing after the creative has been approved. This 24-hour timeframe is essential to ensure that the creatives perform optimally and that all necessary metrics are accurately measured.
--- ### **SSP Campaign Setup (for AdOps)** Eskimi SSP campaign setup is done in a bit different way comparing with the standard Eskimi DSP campaign setup. These are steps you need to follow when setuping it: