# SSP Video

#### **What is Eskimi SSP video?**

<span style="font-weight: 300;">Eskimi SSP is a video advertising and monetization solution that bridges the gap between video supply and demand. </span>

<span style="font-weight: 300;">The video players allow publishers to monetize their supply through different video placements - in-read, floating, and sticky. The players support in-stream and out-stream ads, so even CTV publishers can be onboarded. </span>

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#### **What are the Eskimi video capabilities?** 

##### **Outstream player**

<span style="font-weight: 300;">Outstream - video ads (</span>**VAST**<span style="font-weight: 300;"> &amp; </span>**VPAID**<span style="font-weight: 300;">) are served between the website’s content (ex., in-article). The out-stream video player is compatible with </span>**desktop**<span style="font-weight: 300;"> and </span>**mobile**<span style="font-weight: 300;"> devices. The video tag is responsive, so the publisher is required to integrate only 1 code. Outstream code can be implemented </span>**directly** **on the page** <span style="font-weight: 300;">or through a third party like </span>**Google Ad Manager**<span style="font-weight: 300;">. </span>

##### **Instream player**

<span style="font-weight: 300;">In-stream - video ads (</span>**VAST** <span style="font-weight: 300;">&amp; </span>**VPAID**<span style="font-weight: 300;">) interrupt another video on the website (ex., pre-roll). The Instream video player is compatible with </span>**desktop**<span style="font-weight: 300;">, </span>**mobile**<span style="font-weight: 300;"> &amp; </span>**CTV**<span style="font-weight: 300;"> devices. The video tag is responsive, so the publisher is required to integrate only 1 code. Instream code can be implemented </span>**directly** **on the page** <span style="font-weight: 300;">or through a third party like </span>**Google Ad Manager**<span style="font-weight: 300;">. </span>

<span style="font-weight: 300;">Instream player allows controlling:</span>

- <span style="font-weight: 300;">How many ads will be shown in the content;</span>
- <span style="font-weight: 300;">What will be the time between ads;</span>
- <span style="font-weight: 300;">Randomize or sequence the content where the video ads will be shown.</span>

<span style="font-weight: 300;">For in-stream ad monetization video content is required. The video content has to be on the website. However, if the publisher doesn’t have any content on the website, it is possible to offer </span>**third-party content**<span style="font-weight: 300;">. Keep in mind that the content will be available only in </span>**English**<span style="font-weight: 300;"> and will have</span> **additional pricing**<span style="font-weight: 300;">. </span>

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#### **Video placement templates**

<span style="font-weight: 300;">Both instream and outstream video players have a rich variety of positions on the website. Let’s go through them:</span>

##### **Floating**

**Top left:** [<span style="font-weight: 300;">https://manage.aniview.com/player/preview.html?type=tp&amp;AV\_TEMPID=63eca44719247c3265075204&amp;AV\_PUBLISHERID=63e22d57f3cd17944e0a6665</span>  
  ](https://manage.aniview.com/player/preview.html?type=tp&AV_TEMPID=63eca44719247c3265075204&AV_PUBLISHERID=63e22d57f3cd17944e0a6665)**Top right:** [<span style="font-weight: 300;">https://manage.aniview.com/player/preview.html?type=tp&amp;AV\_TEMPID=63eca47a27e2d783e10ebb76&amp;AV\_PUBLISHERID=63e22d57f3cd17944e0a6665</span>  
  ](https://manage.aniview.com/player/preview.html?type=tp&AV_TEMPID=63eca47a27e2d783e10ebb76&AV_PUBLISHERID=63e22d57f3cd17944e0a6665)**Top middle:** [<span style="font-weight: 300;">https://manage.aniview.com/player/preview.html?type=tp&amp;AV\_TEMPID=63eca340e1532919970d0fb5&amp;AV\_PUBLISHERID=63e22d57f3cd17944e0a6665</span>](https://manage.aniview.com/player/preview.html?type=tp&AV_TEMPID=63eca340e1532919970d0fb5&AV_PUBLISHERID=63e22d57f3cd17944e0a6665)

**Bottom left:** <span style="font-weight: 300;">[https://manage.aniview.com/player/preview.html?type=tp&amp;AV\_TEMPID=63eca545bcc1b9b90107f344&amp;AV\_PUBLISHERID=63e22d57f3cd17944e0a6665](https://manage.aniview.com/player/preview.html?type=tp&AV_TEMPID=63eca545bcc1b9b90107f344&AV_PUBLISHERID=63e22d57f3cd17944e0a6665)</span>

**Bottom right:** [<span style="font-weight: 300;">https://manage.aniview.com/player/preview.html?type=tp&amp;AV\_TEMPID=63eca50e6116b913ef09b1d6&amp;AV\_PUBLISHERID=63e22d57f3cd17944e0a6665</span>  
  ](https://manage.aniview.com/player/preview.html?type=tp&AV_TEMPID=63eca50e6116b913ef09b1d6&AV_PUBLISHERID=63e22d57f3cd17944e0a6665)**Bottom middle:** [<span style="font-weight: 300;">https://manage.aniview.com/player/preview.html?type=tp&amp;AV\_TEMPID=63eca568881a486f580eaf2e&amp;AV\_PUBLISHERID=63e22d57f3cd17944e0a6665</span>](https://manage.aniview.com/player/preview.html?type=tp&AV_TEMPID=63eca568881a486f580eaf2e&AV_PUBLISHERID=63e22d57f3cd17944e0a6665)

<span style="font-weight: 300;">Floating video position is highly customizable. It is possible to:</span>

- <span style="font-weight: 300;">Define a video player size when it is floating. </span>
- <span style="font-weight: 300;">Different pause options. </span>
- <span style="font-weight: 300;">Floating on a button or an impression. </span>
- <span style="font-weight: 300;">Etc.</span>

##### **In-read**

[<span style="font-weight: 400;">https://manage.aniview.com/player/preview.html?type=tp&amp;AV\_TEMPID=63ecaaecdccdb0653803f534&amp;AV\_PUBLISHERID=63e22d57f3cd17944e0a6665</span>](https://manage.aniview.com/player/preview.html?type=tp&AV_TEMPID=63ecaaecdccdb0653803f534&AV_PUBLISHERID=63e22d57f3cd17944e0a6665)

##### **Sticky**

**Top right:** [<span style="font-weight: 400;">https://manage.aniview.com/player/preview.html?type=tp&amp;AV\_TEMPID=63ecac7fb9a16891e800b835&amp;AV\_PUBLISHERID=63e22d57f3cd17944e0a6665</span>](https://manage.aniview.com/player/preview.html?type=tp&AV_TEMPID=63ecac7fb9a16891e800b835&AV_PUBLISHERID=63e22d57f3cd17944e0a6665)

**Top left:** <span style="font-weight: 400;">[https://manage.aniview.com/player/preview.html?type=tp&amp;AV\_TEMPID=63ecaca0b9a945a8e9043e04&amp;AV\_PUBLISHERID=63e22d57f3cd17944e0a6665](https://manage.aniview.com/player/preview.html?type=tp&AV_TEMPID=63ecaca0b9a945a8e9043e04&AV_PUBLISHERID=63e22d57f3cd17944e0a6665)</span>

**Top middle:** [<span style="font-weight: 400;">https://manage.aniview.com/player/preview.html?type=tp&amp;AV\_TEMPID=63ecac4744aa2d4581010586&amp;AV\_PUBLISHERID=63e22d57f3cd17944e0a6665</span>](https://manage.aniview.com/player/preview.html?type=tp&AV_TEMPID=63ecac4744aa2d4581010586&AV_PUBLISHERID=63e22d57f3cd17944e0a6665)

**Bottom left:** [<span style="font-weight: 400;">https://manage.aniview.com/player/preview.html?type=tp&amp;AV\_TEMPID=63ecabe8d6faf99ce10ffd76&amp;AV\_PUBLISHERID=63e22d57f3cd17944e0a6665</span>](https://manage.aniview.com/player/preview.html?type=tp&AV_TEMPID=63ecabe8d6faf99ce10ffd76&AV_PUBLISHERID=63e22d57f3cd17944e0a6665)

**Bottom right:** <span style="font-weight: 400;">[https://manage.aniview.com/player/preview.html?type=tp&amp;AV\_TEMPID=63ecab24bf55da62030a22a7&amp;AV\_PUBLISHERID=63e22d57f3cd17944e0a6665](https://manage.aniview.com/player/preview.html?type=tp&AV_TEMPID=63ecab24bf55da62030a22a7&AV_PUBLISHERID=63e22d57f3cd17944e0a6665)</span>

**Bottom middle:** <span style="font-weight: 400;">[https://manage.aniview.com/player/preview.html?type=tp&amp;AV\_TEMPID=63ecac282f8f04654701df9d&amp;AV\_PUBLISHERID=63e22d57f3cd17944e0a6665](https://manage.aniview.com/player/preview.html?type=tp&AV_TEMPID=63ecac282f8f04654701df9d&AV_PUBLISHERID=63e22d57f3cd17944e0a6665)</span>

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#### **Integration process - local demand**

<span style="font-weight: 300;">The technical integration process for any video placement (</span>**outstream, instream, CTV**<span style="font-weight: 300;">) is handled by the SSP team. Reach out to </span><span style="font-weight: 300;">[kannan@eskimi.com ](mailto:kannan@eskimi.com)</span><span style="font-weight: 300;">and </span><span style="font-weight: 300;"><prajay@eskimi.com> </span><span style="font-weight: 300;">for further information. They will provide video tags, guide the publisher how to implement the tags, and troubleshoot any discrepancies. </span>

<span style="font-weight: 300;">After the integration is finished, the publisher traffic will be bought through </span>**Eskimi DSP**<span style="font-weight: 300;"> by using </span>**Aniview exchange**<span style="font-weight: 300;">. Publishers will be visible in the same way as on any other exchange. No additional process is needed for campaign execution. </span>

<span style="font-weight: 300;">For any product-related questions, reach out to </span><span style="font-weight: 300;"><gabriele@eskimi.com></span><span style="font-weight: 300;">. </span>

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#### **Integration process - global demand**

<span style="font-weight: 300;">If the publisher needs to be onboarded for the global demand, parallel to local demand, then:</span>

1. <span style="font-weight: 300;">Domains and geographies need to be provided by the sales team to the SSP team.</span>
2. <span style="font-weight: 300;">The domains will go through the approval process, which will take up to 2 weeks.</span>
3. <span style="font-weight: 300;">After the approval process is finishe,d Eskimi will provide ads.txt lines which need to be implemented by the publisher. </span>

<span style="font-weight: 300;">The global demand consists, but is not limited to, global SSPs such as </span>**Google, Yahoo, Appnexus, Pubmatic, Magnite, Unruly, Index Exchange, SmartAdServer,** <span style="font-weight: 300;">and others. </span>