Campaign Optimisation

• Campaign optimisation using app/site

Campaign optimisation using app/site

Steps how to do it:

1. Press the three dots on the campaign you want to optimize.
2. Select Targeting Optimisation.
3. Change the filter to optimise by App/Site Name.
4. Choose a period.
5. Press Search.

By following the mentioned steps you will see this table. There is an option to filter out by concrete app/site names on the right corner. The optimisation could be done by turning off app/sites that are not performing based on the secondary KPIs (viewability/ CTR and etc.) 

Action column meanings:

• Play (red) - The site/app is not bidding and user can start bidding on this site/app by clicking on the play icon 
• Pause (green) - The site/app is bidding and user can stop bidding on this site/app by clicking on the pause icon 

 

Advance filter in campaign optimisation

In campaign optimisation page there is an advance filter. Using this there is a possibility to filter data more efficiently:

• There is an option to add as many filter (rows) we want by clicking on Add new dimension or metric
• To add a new row we get 2 options, AND & OR
  • AND: Both of the logics have to be true(rows around it) at the same time
  • OR: Any one of the logics must be true (rows around it)
• We can include/ exclude to include/ exclude any condition

Example: We can exclude apps/sites for which impressions are less than 100000

• Using the source/ medium filter we can use Bids, impressions, Win Rate, Views, Viewability, Clicks, CTR, Conversions, CR, CPM, CPC, CPA and Spent
• Using the containing filter and value filter we will be able to complete the logic. In containing we will use the relation with the value.