# Campaign Optimisation Basic campaign optimisation flow # Campaign optimisation using app/site #### **Steps how to do it:** 1. Press the three dots on the campaign you want to optimize. 2. Select **Targeting Optimisation**. 3. Change the filter to optimise by **App/Site Name**. 4. Choose a period. 5. Press **Search**. By following the mentioned steps you will see this table. There is an option to filter out by concrete app/site names on the right corner. The optimisation could be done by turning off app/sites that are not performing based on the secondary KPIs (viewability/ CTR and etc.) **Action column meanings:** - Play (red) - The site/app is not bidding and user can start bidding on this site/app by clicking on the play icon - Pause (green) - The site/app is bidding and user can stop bidding on this site/app by clicking on the pause icon [![Screenshot 2025-09-15 at 16.18.39.png](https://manual.eskimi.com/uploads/images/gallery/2025-09/scaled-1680-/SZ9X0oN7FtcrIRPO-screenshot-2025-09-15-at-16-18-39.png)](https://manual.eskimi.com/uploads/images/gallery/2025-09/SZ9X0oN7FtcrIRPO-screenshot-2025-09-15-at-16-18-39.png) #### **Advance filter in campaign optimisation** In campaign optimisation page there is an advance filter. Using this there is a possibility to filter data more efficiently: - There is an option to add as many filter (rows) we want by clicking on **Add new dimension or metric** - To add a new row we get 2 options, AND & OR - AND: Both of the logics have to be true(rows around it) at the same time - OR: Any one of the logics must be true (rows around it) - We can include/ exclude to include/ exclude any condition Example: We can exclude apps/sites for which impressions are less than 100000 [![soPbqdoz3U60hhEy-image-1634138955095.png](https://manual.eskimi.com/uploads/images/gallery/2025-09/scaled-1680-/Yx9lJnlZfqNXJrmj-sopbqdoz3u60hhey-image-1634138955095.png)](https://manual.eskimi.com/uploads/images/gallery/2025-09/Yx9lJnlZfqNXJrmj-sopbqdoz3u60hhey-image-1634138955095.png) - Using the source/ medium filter we can use Bids, impressions, Win Rate, Views, Viewability, Clicks, CTR, Conversions, CR, CPM, CPC, CPA and Spent - Using the containing filter and value filter we will be able to complete the logic. In containing we will use the relation with the value. # Advance filter in campaign optimisation In campaign optimisation page we have advance filter. Using this we will be able to filter data more efficiently. How this filter works: - We can add as many filter(rows) we want by clicking on "Add new dimension or metric". - To add a new row we get 2 options, AND & OR - AND: Both of the logics have to be true(rows around it) at the same time - OR: Any one of the logics must be true (rows around it) - We can include/exclude to include/exclude any condition - Example: We can exclude apps/sites for which impressions are less than 10000 [![image-1634138955095.png](https://manual.eskimi.com/uploads/images/gallery/2021-10/scaled-1680-/soPbqdoz3U60hhEy-image-1634138955095.png)](https://manual.eskimi.com/uploads/images/gallery/2021-10/soPbqdoz3U60hhEy-image-1634138955095.png) - Using the source/ medium filter we can use Bids, impressions, Win Rate, Views, Viewability, Clicks, CTR, Conversions, CR, CPM, CPC, CPA and Spent - Using the containing filter and value filter we will be able to complete the logic. In containing we will use the relation with the value. In the video we will show how it will work: